Ty Cobb Backer: 0:00

We are live. Welcome back, everybody. I am Ty Cobb-Backer, the host of Behind the Tool Belt, and today's episode is 265. Thank you for joining us on this Wednesday edition.

Speaker 2: 0:47

Today we have and uncut. Every week host Ty Cobb-Backer sits down with game changers, trailblazers and industry leaders who aren't afraid to tell it like it is no filters, no scripts, just the truth. Please welcome your host of Behind the Tool Belt, ty Cobb-Backer.

Ty Cobb Backer: 1:08

Hey, hey, hey. Welcome back everybody to Behind the Tool Belt, episode 265. I can't believe we're coming up on our five-year mark this week on the 23rd. Is that today or tomorrow? Tomorrow, tomorrow, yeah, amazing. And today we have another amazing, special guest, miss april hall, a trailblazer in our industry, a mother, a wife, a number one amazon best-selling author, host, operates and is the president of the longest running, I would say, most consistent conference to date src summit. And the list goes on. It truly does. There's so much more about her that I would like to know myself personally, and hopefully we can drag some of that out of her today. But let's welcome her to the behind the tool belt stage, ms April Hall.

April Hall: 1:55

Hi Ty. Thank you so much for having me. Always an honor to be on the show with you. I appreciate being back. I love what you do. It's great for the industry and excited to be here today.

Ty Cobb Backer: 2:21

Yeah, I'm excited to have you. There's a company called Units. They drop the pot off. We're loading everything up, but before we do that, Vic and his team set up our booth space to just make sure all the monitors, the lights and the bling and the glitz and the glam is all sparkly and shined up so we can represent you and our companies as fairly and as cool as we can possibly make it. So this week is a good week because they're picking up our pod on Friday. That way it can be in Irving, Texas, in enough time for us to meet them and get things started to set up and all that good stuff. So thank you for for for inviting us and having us to your magnificent event.

April Hall: 3:07

Well, thank you for being there. It's always great to have you guys there. Your, your booth is always popping. People are like can. I get on the podcast Can I share? And so it's constantly busy the whole time and you guys do an excellent job with that, so it's always fun to have you there.

Ty Cobb Backer: 3:20

Yeah, thank you so much. It's. It's definitely a passion that that we all have. It's not just my passion, it's. It has become, you know, our team's dream as well. It's became this industry staple. I think Maybe I shouldn't self-proclaim that myself, but it is, it is yeah. So thank you, thank you for everything you do, thank you for coming on, because you are what, along with many other people, are, what make this podcast so special, because it is live. You know this. This isn't scripted. We don't have any bullet points. We didn't exchange notes or anything like that. So you know, this is as real as it gets, as authentic as it gets, and I think that's why a lot of people love it. Every single show that we do, every single week and or at the shows, are all live. We do not pre-record anything, not that you can't catch it on the replay, but if I say something stupid, you say something stupid.

April Hall: 4:30

It's just out there right.

Ty Cobb Backer: 4:34

Kudos to you for having the kahunas to want to come on here and and take the risk of you know looking, sounding, but really it's what I've come to. You know identify is that this really isn't about me. It's more so about you and our listeners and viewers, and I think they really dig it because we do make mistakes and they know it.

April Hall: 4:53

We're human right, it happens.

Ty Cobb Backer: 4:56

Exactly, exactly, and I'm sure I say too many ands stutter over my words, but I get excited sometimes and I get off track and go down many rabbit holes throughout the conversation and stuff. But but thank you again for coming on to the show and you know we want to talk about SRC, obviously the summit that we're also jacked up over right now. I guess what is one thing attendees would walk away from, you know this year Anything new, anything exciting, like what? What is the theme this year for SRC?

April Hall: 5:27

Well, I can't break it down just to one thing because there's so many. I really like to talk with the contractors, the attendees, during and after the event, and so I like to always deliver on what the contractors want to gain more knowledge on. I'm really big about seeing what's staying in of what's happening in the industry right, those hot button topics, any type of laws that happen. I like to switch it up quite a bit. So this year I think for the most part we get a lot of business owners and a lot of us kind of have ADD and don't like to sit for too long. So I've shortened the show but I've made it way more efficient and brought in the top like hot button topics to address those so people can take back information and start using it right away. So what I'm doing this year is February 4th. We're going to kick off the vendor trade show that opens at 11 am. It goes to 6 pm. We'll have a welcome mixer in there between four to six. It's on the vendor floor, it's for vendors and everybody just start meeting each other right away. Four it's for vendors and everybody just start meeting each other right away, because the top two things that people really get out of SRC every year when I hear back is one the education and two the networking. So I like to create atmospheres for people to do just that. So in the first day it's really hey, let's meet everybody, let's get to know one another. We have two special breakout sessions happening that day. Behind the vendor floor, the main stage is set for the fifth. That's one full day of main stage. Vendors are still going to be there.

April Hall: 6:48

You know, I've gotten a lot of people to ask certain questions over the year, wanting to gain more knowledge, right? So this year I've opened up an appraisal panel. Contractors ask a lot like hey, I need to know the appraisal process, how does it work, what are the ins, what are the outs? We're going to be discussing that work. What are the ins, what are the outs? We're going to be discussing that.

April Hall: 7:06

So just to give contractors, if they're already doing it hey, this is what it is. Do you have to do it every time? No, but you should be aware of how the process works. Right? The public adjuster panel that's something that I've never done before, but doing a lot of fire and smoke claims, we utilize public adjusters on every single claim, and so I think it's very important for contractors to utilize those and, you know, maybe not every claim right, but in certain situations they keep the pay flowing, they keep you getting paid, they keep things on track. So we're very happy with our public adjuster relationships that we have in the industry. So I'd like to bring everybody together as well.

April Hall: 7:42

We're going to be talking about AI. That's going to be cool. There is Delta Claims. They're going to be doing a keynote on AI and they have a pretty slick AI system on how to get these claims moving. I can't explain it. I'm going to let them explain it on the main stage, but it's something you don't want to miss. Also, that evening we're going to be doing a fun SRC party, and so it's another opportunity to do some networking. On the six, I always get a lot of people asking for specialized breakout sessions. We have oh gosh, I mean, there's 20 speakers on that day throughout. You know we do about three at a time, depending on what it is. A couple of the sessions I have, and only one is happening at a time, so there's different things we're going to be learning about there.

April Hall: 8:27

I did invite Steve Badger to come to this session and I thought it would be really important to have him there, because there's a lot of contractors who want to ask him questions and they don't necessarily have the opportunity to do that. So I'd like to bring him in to kind of establish hey, get some questions answered and find some common ground. But I also did ask him to talk on the right to repair. This is something that's become way more prevalent in the last year but, however, I've been talking about it for the last three years and it's something where contractors really need to be in the know of what's happening, because with the right to repair, you know the insurance company can pick your contractor, so we need to know how does that affect the current roofing industry? It's huge, and so I asked him to share on that and then I asked him to open it up for, you know, an exclusive Q&A session, because I know a lot of contractors have questions for them. They're going to get answered.

April Hall: 9:21

I guess my most favorite one that I can tell you as a takeaway. I've been doing a lot of smoke claims and fire claims for the past few years. I've done very well in DFW. We're now in California. We're going to be talking about that, especially like with the California fires that just currently happen. It's a big issue. So what I wanted to do is I wanted to bring on a special guest real quick. I want to introduce everybody to my hubby, david carlson. Most people know him as the co-founder of eagle view.

David Carlson: 9:55

Hey, dave, let's see if we can get frightened in here yeah, he's wearing a shirt.

April Hall: 10:05

So we've been working on a lot of fire claims and there's just so much information that hasn't been out there on part. I've been speaking about it at the SRC for quite some time.

David Carlson: 10:28

I believe I took a blowtorch to your hand at one point on stage. Yeah, you know, not only understand it, but how to stop it, how to repel it. You know how to prevent this stuff but also how to clean it right. It's a lot of contaminants. You have something called TCDD. It's really toxic, it's worse than nuclear waste and it comes from burning plastics over 1600 degrees. You know I worked a lot in the fires in Colorado, really tried to understand what was going on with those, and you know we're paving a new industry per se, something that really hasn't been done.

David Carlson: 11:03

People think, oh, there's wildfires, houses burn. You go to the houses that burn. Our primarily focus has been the houses that did not burn. But they get affected with the carcinogens from the ash and smoke inside the structures. That's what causes cancer. People die. Right, you got a little baby at home, has a pacifier, drops it on the floor in the crack and you think you might clean your whole house up. But you can't. Just it's not cleaned up just by your normal cleaning. So what happens? A kid puts it in his mouth and there you go. Right, a couple of years later, kicks it sick, gets cancer bad news.

David Carlson: 11:35

So, starting off in pioneering and kind of, you know, laying out the all the bumps and bruises we took along the way. A lot of things we did really well, a lot of things we did really wrong, but we learned. It was more of an educational process for the homeowners, for the policyholders. They didn't understand A number one their insurance covered it. Number two, how it affected them, how bad it was for them, and so we had to regroup. We understood it wasn't like chasing a hurricane, it wasn't like chasing hail or tornadoes. Right, this was something completely different. So it took us a while to really get it down. We recently went to California with LA fires. I have 75 people on the ground. We've signed. We're coming up on $100 million in less than a week in sales. All our claims are a large loss.

April Hall: 12:22

every single one, none of them are under, but they're all smoke claims, all smoke claims, no structure whatsoever.

David Carlson: 12:25

Right, I call them clean and sealed paints. You know, you take out the insulation in the attics, encapsulate it, so there's a lot of stuff that goes on there. So we have a really good team out there right now. Integrity Restoration Management Plus, that's our business here at DFW. That's all we do is fires. We don't do anything else.

David Carlson: 12:42

We've worked with several contractors and DFW that had houses that may be caught on fire or they're working on the roofs or tornadoes, and they wanted the roof. Still is one of them from Red Bottom Roofing. There's tornadoes at Missalina. She says, hey, calls us up and she goes I know you guys do everything else. I want to do the roof. Can you help me? Because I don't want to, I'm gonna lose a contract, and so we, of course, we're going to work with them and we said, hey, keep the roof. Not only I'm going to give you this roof, let you have this one. I got two more down the street. I'm going to let you do those and I'm going to take care of everything else. That's really. You know it's.

David Carlson: 13:25

It's an interesting character. It's in everything. I mean everything. So, prime example I was just in a. It was a school, church slash, school type deal Preschool. This is an LA. It was last week and I went in there and I saw it. I visually look for it everywhere. And then, after we do that, you know, I show the policyholder we send our hygienist in. Our hygienist, you know, third party. What we do is we send them in, they swab everything, they send their samples to a lab probably your lab or something to that effect and they comes back and they get the results from there. The hygienist writes their protocol. So our key tagline that we use is we don't guess, we test, because we're not going to guess are we right or wrong. This is what makes us different from all the CERB pros, the Cottons, the Belfors, the Molly Maids, the independent adjusters that come out and tell us oh, there's nothing wrong, just wipe it down.

April Hall: 14:21

We're not guessing, we're testing. We have different levels that we see on these reports too. So what happens?

David Carlson: 14:25

We get the protocol. You know the hygienist writes it. We follow the protocol to the T. Then the hygienist comes back and he tests again. If we mess something up, we're cleaning over again. If we get everything right like we do, then we get a clearance letter. Then we're able to hand that to the customer, to the school, to whoever the hotel, the hospital, the preschool and say listen, your liability is now, your exposure has now been taken care of because you mitigated the issue and you have a third-party license clearance that you received. And that's what we're realizing. People don't do that. They half-ass it. You know I'm not allowed to say that.

Ty Cobb Backer: 15:03

Yeah, I'm not allowed to smoke, smoke, that's what I meant yeah, I was gonna bring that up, I was gonna bring that part up. But uh, so when you say you know, let's just say I'm a contractor and the neighbor's house was on fire and, um, smoke went over, got sucked up through the soffits, you know, into the attic space and I called you guys. So what, what do you mean by like you come out and you would help us, like what?

April Hall: 15:29

give us a little more detail on that yeah, some of the smoke maps too yeah, so it has patent pending smoke maps, kind of like everybody knows what a hill map is right areas where the hill fell.

April Hall: 15:40

It's pretty intricate, but it shows you where the smoke goes and what structures are affected. So even if a fire like a wildfire, we go back to the marshal fire. We had a claim that was 15 miles out but that wind was 115 miles per hour. Well, it blew so far we could see the structure that got bought. We had another one in texas. It was eight miles out. So most people are running right to the structure. We're not obviously the ones close, more closely are affected. You know, but tell me a little bit about smoke maps and then how you would help, like that.

Ty Cobb Backer: 16:14

It's a tool that you guys own, or is this accessible to everyone?

April Hall: 16:19

He created it.

David Carlson: 16:20

So originally I created I shouldn't smoke right um. My whole idea um was to go and train people, and I created a whole training platform how to look for it, how to find it, how to see it?

David Carlson: 16:34

which we currently have online, you know and have reps in there right now and so to train everybody how to go about it, because understanding the industry all the way from the reinsurance side um, working with the reinsurance when I was doing Eagle View and Metloop the weather company had and understanding how the treaty works Once a year there's something called a treaty that the reinsurance folks give down to the carriers and when that treaty it basically tells them they have to follow these parameters period, otherwise they're not going to reinsure them. If they don't reinsure them they can't write new policy. And a lot of things that they look for every year is how to limit risk and fraud. And they've been going through all this. And one thing that kept popping up for the last four or five years was the right to repair. And we've been seeing it and I've heard when I first started talking about three, four years ago everyone says that's never going to pass the legislation, it's never going to get through the courts, it's never going to happen. Well, it's there.

David Carlson: 17:31

It's just that they enforce it or not, right? Well, guess what? It's in the policies and it's happening. It's in Florida, it's now starting in Texas. You have all these private equity companies buying these roofing companies up, putting them together and they're creating the MRPs that the carriers are going to start using. So, the way, all these door knockers, all these people that the sales force they think they're roofers but they're not, they're sales companies think they're going to go door to door to door.

David Carlson: 17:56

Ok, send your 10 guys to the Hellstorm, sign up 20 deals, and the carrier is going to say oh, we have the right to repair every single one of those. Now, what are you going to do If you, every single one of those? Now what are you going to do? And if you're not part of that network, you're out. So this was the whole idea of where I shouldn't smoke came from. It was to create a pivot, to do something, to create another avenue, not just for us, but for everybody. And it hasn't been done. Prime example the Marshall fire in Colorado. There was nobody else going door to door except for us, you'd think, after a major event like that, think about every hurricane, tornado hell, storm everybody's knocking doors, everyone's calling.

David Carlson: 18:36

There's nobody out there because no one understands it. So I started thinking. I was like there's got to be a way for us to understand the area that actually gets affected. So, doing what I do, I jumped off my fancy little computer and I locked myself up in a room for about a month and I figured out how to track the ash, shit and smoke and I use, you know, multiple layers of mapping and it's a whole technique and we have that exclusively. It's patent. Pending on that, and eventually we were going to roll it out to everybody else. I decided not to. For now we're using it internally. It's working really, really well. We're very happy with it.

David Carlson: 19:15

And the educational process on teaching the salespeople on what's a particulate, what's a dioxin, what's toxic, how is it toxic. So we did the whole training course. It's, I think, 10 modules, 10 modules on. It takes about 17 modules Excuse me, takes about four hours to do the training and that was a big push. And this is what we're going to be talking about the SRC. I'm really I'm going to have a lot of interesting case studies coming out of California with this. I spoke with Doug Quinn last night about this and how toxic it is and how it's out in the Pacific Palisades out there, and even if they have the National Guard, everybody out there patrolling and stopping. I mean I have video of me driving and just National Guard looks like a war zone, but they're all breathing. They're not even wearing masks.

April Hall: 20:03

So we're trying to, we want to educate people like. This is toxic. You have to take certain parameters to be safe. You know he's doing that.

David Carlson: 20:11

So, going back to that preschool, hygienist goes out there and I said, okay, so this is what I want you to do. I want you to contact everybody that goes to this church and everybody that the 10 have. The kids attend the school, because I'm going to clean your structure. You know what's going to happen. They're going to go home and that your, your structures aren't clean and they're going to get dirty and they're going to bring it right back. So why? I signed up one little you know seven figure deal. I just picked up 370 more.

David Carlson: 20:37

Wow, just because of the knowledge of you understand your craft. I always say, no, your craft, understand it. But it's also we just now helped all those people. All those people now just got helped. That's the biggest thing. This is. You know you build things eagle view, right. I the whole idea was not because I don't know how to measure the roof. The whole idea how that started was I was in orange county, california, in newport beach, early in the morning. I was on a lightweight two-story roof right with lightweight tile and it has that stuff on it. It's real slick. And I was on the second story and I slid, slid into the first story, cracked all the tile.

David Carlson: 21:14

I was like you know I'm going to end up dying one day or hurting myself really bad on some of these roofs. Some are too steep and you can get your cougar paws, but when the granules are too loose, it doesn't work. Nope Right.

David Carlson: 21:26

We know what's happening, and so that was actually to help the industry to make a difference, to save lives, to actually do something, a big impact. Right, that's what I'm doing again. It's the same concept, right, but now we're doing it with fires and it's actually opening up a whole new industry that's never, ever, ever been catered to and the carriers aren't seeing it right now and they actually don't want to get into it because they don't want the liability and the exposure If it's not clean right, to fall back on them five, 10, 20 years from now. So you know, pivoting, pivoting, pivoting I've been saying it for years. I've been talking about on stage. You know I'm doing all sorts of stuff, not just cleaning it, the training, not just creating the maps, but also, you know we have retardants, right, and, as you saw, I think I took a, was a paper towel folded in half, put it on your half, got a blowtorch, then I held it on there and did it burn you no, not at all.

David Carlson: 22:17

It didn't even get warm, like there wasn't the the heat transfer either so, like I say, we're still working on that as well, because eventually we like to apply this on all the structures and prevent it from happening.

David Carlson: 22:30

So, but it did happen. We can clean what happened. But now, as we build back and as we keep developing and evolving that product, eventually we'll roll that out and that could be pretty in everything clothing, you know, paint, I mean, your vehicles, your houses, you know, and that's what prevent a lot of these fires from ever happening again.

Ty Cobb Backer: 22:47

Wow, amazing, amazing, okay, so there's a lot of questions I have. Hopefully I can remember most of them.

April Hall: 22:55

You're just like just between a wait. I have a question.

Ty Cobb Backer: 22:58

No, no, it's okay Because, honestly, like I said earlier, this is about you guys and if I'm good at what I do, I should probably only have three questions and then you guys just go from there the entire time, but okay. So I guess my first question is why did you choose to focus exclusively on smoke claims and what led you to this decision, outside of the things you've already mentioned, like, was there something personal or outside of, like the private equity coming in and stuff like that? Like, why was there something that happened that triggered this for you?

April Hall: 23:28

So for me, we both have a personal story on this. Um, I'm actually from California. I lived there until I was about 14 and moved into a different place. I'm in Texas for a long time, so I just say it from Texas because it's easier, right? Uh, I was born in paradise, california.

April Hall: 23:41

My dad's a home builder and, um, he built a lot of homes in the area, have a lot of family and he built a lot of homes in the area, have a lot of family and if you remember the Paradise Fire, how devastating that was, my childhood home's gone. My aunts and uncles' homes are gone. Every home that my dad built up there completely gone. So when he went up there, I was like, hey, this is my old address, drive past it. And it was just, it's so devastating to see that that fire was awful.

April Hall: 24:06

We knew people who it happened so fast that they're trying to get out, and it's kind of on a mountain, right, so you have to. There's a couple of ways down, but people were actually getting out of their cars and running. It was beyond frightening and awful. So fire is just so devastating, right, if you can do anything to prevent it, that that's awesome, but a lot of times you can't right, so how can we make a change? Um, also, it was something that you know. It's like well, been in construction my whole life, been doing roofing. It's something that we can add to what we were already doing. Um, dave has a story to a personal story on yeah, so my dad was a firefighter.

David Carlson: 24:44

He was a fire chief in ogales, arizona, at one point. So I grew up around the fire department. My dad's a contractor and a roofer too, and so I got into it Right. I've been doing since I was a kid. A couple of years back, my kids home caught on fire. This is when COVID was happening, right, and we had a plumber. Well, I call him a handyman, let's just be real. He did nose craft, he was a handyman. And there was that little outside faucet that was leaking and it was copper. So he took a blowtorch to it, heated it up and guess what he did? He cut the insulation in the wall. And, as the kids are on, zoom with teachers going to school.

David Carlson: 25:25

they're like, hey, we have to get out of the house because the house is on fire. They said, no, stop playing as the fire department starts walking behind them. They're like, oh, get out. Within eight minutes the whole house burned down, holy cow That'll stick with you for a long time. Yep, I started thinking about this One thing.

David Carlson: 25:46

I saw when the house was burning, as the fire department's putting it out and realizing it's all gone was. I'm watching the ash shouldn't smoke. I'm watching my kid's face just covered in soot and I know that can't be good for him. And I know my dad, all the fire departments you know they're changing how they have different gear they have to switch out of when they go home because you transfer this. They're changing how they have different gear they have to switch out of when they go home because you transfer this. My father ended up getting cancer and they think that has a lot to do with it and a lot of these firefighters are getting sick after 9-11. A lot of people got really sick and they were trying to figure out what it was. It's all the carcinogens that are in the smoke. So I'm watching my kids, I'm watching the smoke and I'm'm watching go over to the neighbor's house and I start thinking. I said I know it's in that house and it can't be good.

David Carlson: 26:33

So that started the journey. So I started multiple journeys. A number one how to prevent it. That's why we started working on on the other product. And then the other one was hey, how can we ensure that if, when it does happen, all the people around it can be taken care of, we can clean it correctly, we can do right by them, and so that was basically how it all started, right? You find a need. If something happens, you fix it From falling off a roof to the kid's house catching on fire, to April's house catching on fire. You start thinking about it and it's like hey, there's less than 2% of all smoke claims not fire claims. Smoke claims ever get called in the United States.

April Hall: 27:13

So it's literally an untapped market and people don't know how toxic or dangerous it is. So it's been a huge education process that we've been telling people for the last few years. So we just need to be a little bit more bold about it and get it out there, because what's been happening now it's a huge tragedy and nobody knows how bad it really is.

Ty Cobb Backer: 27:32

Yeah, and I want to talk a little more about that, like, what is the most common misconception property owners have about fire and smoke damage?

David Carlson: 27:39

You can wipe it up with yourself.

April Hall: 27:41

You can clean it.

David Carlson: 27:42

So all the houses that we're going into now, the ones in Paradise and Chico, I mean, I've gone from New Mexico to Arizona, to California, to Oregon, to Washington.

Ty Cobb Backer: 27:54

I'm in Colorado, LA.

David Carlson: 27:56

You name it. I've been there, I've been chasing ass. I shouldn't smoke.

April Hall: 28:00

She's allowed me to chase ass. We have another website. It's a donkey here. Let me just show you.

Ty Cobb Backer: 28:07

See the little donkey. Okay.

April Hall: 28:12

He's got fire coming out, he's got a fire hat on and it's ashsmokesitcom, so it says ass and he's a donkey, so it's kind of funny yeah it's kind of funny, so I'm allowed to chase ass around the country.

David Carlson: 28:22

Ash smokes it. Ash should smoke. I have fun with it guys.

April Hall: 28:26

It's the butt of all jokes, really.

David Carlson: 28:28

I'm sure it is. We go back and forth with this all day and, as we're going through this, the training and the technology. What was the question? Where was I going with this? Oh, from the homeowners.

Ty Cobb Backer: 28:41

As we went through this.

David Carlson: 28:43

The biggest issue is going through all these fires. Everybody thinks I can call the Molly Maids. I can call whoever to come and just use soap and water and clean all this up. It doesn't work that way right. You have to use degreasers, you have to use odor blockers, you have to use encapsulants, you have to run equipment. You're talking about the AC ducts, right? A lot of them, especially the….

April Hall: 29:08

The insulation sucks it all in. So a lot of times we're pulling all that out and then with the wood, the wood breathes, so I mean it's usually hot up there. So what you have to do is you have to re-encapsulate the wood and just encapsulate it in there so it doesn't keep breathing out and getting back into the vents, because that keeps circulating and circulating. So after doing like a martial fire and seeing all this, like they would have Serpro come in, we had our hygienist come in behind it and they like missed so many things. It was like it needed to be redone because it was still circulating through the house.

April Hall: 29:38

So it's kind of crazy. It's like we don't see a lot of people who actually know how to properly clean it and so we use science and technology. So it's just very different from hail, right, it's objective. You can say is that a hail? It is a blister, what is it With this? We're using science and technology so the carrier can't be like, oh well, it's not there. Well, we have a hygienist report from the third party lab that shows you what it is and when. You can look and see how bad is that for somebody, right? So I don't think that the insurance companies want to get into class action lawsuits, but it will go that way if they don't do what they need to do to take care of, and that happened a lot in Colorado.

David Carlson: 30:16

They had a lot of lawsuits of bad faith in Colorado. Chip Merlin was part of a lot of those. I talked. You know a couple of them later today. Reality is this this is something if you're going to get into this business, know your craft. You better know how to clean this stuff, right? Right, yeah, get that hygienist. That independent third party doesn't work for us, right, because it gives us a clearance, so our liabilities are off the hook once we have that clearance as well. All right, and plus, it says we did our job correctly.

David Carlson: 30:43

But, it gets in the ducts, it gets into your couches, it gets into everything and there's some things that's porous, like certain things we just can't clean. You have to just replace and this is understanding now the insurance side, right, you can't stay in here and live in this stuff, right? So you may have a $750,000 coverage on your claim, okay, well, everyone's like well, it's going to cost me six hundred thousand dollars to clean it. I don't, I'm all my stuff's ruined and I have nowhere to stay. Well, you have different buckets. You have aoe additional living expense where they get you out. We actually place people. We have a company that comes and puts them somewhere else. Why we go through this process? Right, and then all that. You have other contents. You have non-sal, right, what stuff we can't save, which the carrier provides them a check for?

April Hall: 31:28

They keep that, they keep that money.

David Carlson: 31:29

That's their money. You replace the stuff that got ruined and then the salvageable that we will take it out. Clean the appliances, electronics, pianos, art all that stuff has to be cleaned a certain way by a certain type of company. Right, this is where I'm talking about. You just can't wipe stuff down. You Right, this is where I'm talking about. You just can't wipe stuff down. It's you know. You get into some of your air ducts, some of them. You know you can't. You just have to replace them. You can't clean them. You start talking about your fan motors and blowers inside your AC units and electronics in there. Right, so they want to argue with me. Well, you just wipe it down. Ok, well, how do you, how do you get inside this and clean the insulation and the foam around this motor and the blower? Yeah, I got to replace the whole entire unit. Our average claim just in.

David Carlson: 32:10

DFW starts-. Residential home.

David Carlson: 32:11

For residential starts at $250,000 and goes up Wow. Right now in California, from what we're seeing, the smallest claim that I've seen so far is almost 370. 370,000 on a residential home that's the smallest I ran into in California. So our margins are better than what they are in roofing. Our average claim size is, although a large loss, they're a lot better. I literally have sales guys in California selling a million dollars a day, A day. I love to see when people go on stage and say, oh, let's talk about a million dollar producers for the year. I'm like, okay, well, my guys do that on a daily basis. Let's talk about the $10 million producers and $20 million producers. How about the $50 million producers? Because that's what our guys are doing. It's insane. That's how much is out there. And everyone says, well, why even get on a podcast and talk about what you're doing in California? Because I can't clean them all.

April Hall: 33:08

No, we need to know more people out there.

David Carlson: 33:11

There's over 600,000 structures I identified that need to be done. We've got hotels, We've got hospitals, We've got schools I mean not including the homes. I went to a Walgreens and actually we have this on video.

April Hall: 33:24

You did this a couple years ago.

David Carlson: 33:28

Just twice. We have this on video. You did this a couple years ago, just twice now. I was in california, weaverville, weaverville, california. I went to a walgreens and they're all around. It was burning, but the walgreens in the town was fine. I walk in and everything's covered in national smoke, all the food, everything, and they're giving prescriptions and everything else open. I went and wiped the whole entire counter and it was black and and I was like look it.

April Hall: 33:50

So same thing, I'm down it was a wild of food Just food, snacks that you could buy. So you don't even want to eat anything from there in order to get a prescription.

David Carlson: 33:57

So I'm in Pasadena, I stop in at a Walgreens because I'm looking for some swabs and stuff and some things I need. I go in there and it's the same thing, but yet all these restaurants are open around there. Everything's open. So not only is it in your home, this whole area, it's in your food, it's everything you do. So my question is how come more of us aren't going out there working with Doug from the APA, working with all the attorneys like Chip Merlin, all the other ones that we have out there, all the PAs, because I attach a PA or attorney on every single claim.

David Carlson: 34:28

Because the carrier does not like me, they want to call Molly Maids to come and wipe it down for $30,000. They do not like me when I bring a hygienist in. They don't like when I use science and technology. They fight every single one of them. So that is part of the problem. Educate everybody and we as a industry, come together and massively attack this, like we do hurricanes and tornadoes and hell storms, and actually make a difference. Not only are you going to make a little money, you're going to save lives. So this is why we come out. I'm very passionate about this, so this is why we talk about it.

Ty Cobb Backer: 35:08

I can tell I got a question about the, the, the capsulation process, but before we, but before we do that, I got another question Like what specific health risks do property owners face when exposed to toxic smoke or soot or ash?

April Hall: 35:23

oh, it's so much. We had to create like a faq type of thing and we give it out to home person's, like kind of one that I was holding up right like restricting protocols, different stuff, I mean it the risk from.

April Hall: 35:36

So it shows you like right here you know premature death in people with heart or lung disease. Um, it's non-fatal heart attacks, irregular heartbeat, aggravated asthma, decreased lung function, if they're newborns or if you have any other underlying issues, it's really, really bad. You have to keep in mind. The particles are so small that you don't see them and they can get into your bloodstream. So depending on how long you're exposed, the worse it can be. There's just you know, and the person so, and how high the levels are. There's so many things that can happen. There's just you know and the person so, and how high the levels are.

David Carlson: 36:12

There's so many things that can happen, why take the risk at all? You know, for example, I was in a hotel in Pasadena with our training guys and our business partners out there and they said our housekeepers came and cleaned all this already and I said well, it's still here. And the owner laughed at me and I said if you can show me it's here, I'll sign up. I said, no problem, I took my camera and I 300X'd it, right, I zoomed in and I put it on the inside of the window and you can see these white little flakes and specks on the window. I thought and I said I thought you're cleaning because that's on the outside. I took my finger on the inside, wiped it and I did again. You can see right where my finger went across. I said the problem is you can clean everything, but if you don't do it right, you're going to cross contaminate everything. It's still in your ac duct, it's still in everything else. So just because you visually don't see the larger, you you know vegetation char, it's still there. It's tiny.

April Hall: 37:08

So again, this is where understanding.

David Carlson: 37:10

Know your craft right. You have to know how to do it. We spent a lot of time, a lot of time, training our guys how to do this. It's easier to rebuild a house. It's easier to rebuild it after a hurricane, after a tornado, you know, after hell flood than it is fire, because now I have to go and clean the whole entire structure, figure out how to encapsulate it right. Like I said, we have degreaser that we have to use right, what's plant-based, because we don't want to put more toxins in there. So we use a plant-based degreaser, we use a plant-based odor blocker. Then you know, we encapsulate everything. Then we're repainting everything and if it's porous, like certain countertops, are not all wood you have that porous. You know cheap wood cabinets. We have to replace those right, cause you can't. The carrier hates when I say this, but I'm like how am I supposed to do it?

April Hall: 37:58

Yeah, it's like sucked into the wood. It just stays there.

David Carlson: 38:01

So carpet, carpet pad. I mean, I can go all day Same thing. You go outside and you have patio furniture. This is my favorite. Okay, you go outside and anybody in California, whether it was in the area or any sales guy, this is a fun one to do Pick it up and smell it. The pad, the little thing that's sitting outside, wipe it off with your hand.

April Hall: 38:18

I don't care If you smell it, it won't smell, but if you heat it up with the friction, it smells horrible.

David Carlson: 38:27

It's the same thing that's going to happen in your attic during summertime. When it gets warm in there, the wood is going to release it and it's going to stink. Then your whole house is going to smell like smoke.

April Hall: 38:35

And you're just breathing it in over and over, over and over and over again, so again.

David Carlson: 38:39

That's why, encapsulating everything, pulling out the insulation, hepa, backing everything, running the equipment, I mean it is a painting.

April Hall: 38:47

It got to seal it.

David Carlson: 38:49

It is a chore, but the average home takes us two weeks.

Ty Cobb Backer: 38:59

I bet, I bet. What do you mean by?

David Carlson: 38:59

encapsulating things Like what, what and what does that process look like? Yeah, it's an, it's an. So we have sprayers that we use, right, and the guys put on their backs. So after we use the degreaser, after we use the smoke blocker, then we're going to encapsulate it. It's a product that you can buy. It comes different pills it comes clear, it comes with light brown or it comes in white. We use the white and the reason we do is so I can see where we sprayed it. So when I can go back and check my guys, there's no questions asked. I know what the coverage is. I've done it on Facebook Live, where I've actually gone up there full PPE gear in the middle of summertime in Texas in an attic, that's fun.

David Carlson: 39:35

By the way. Oh, it is a blast, right, I'm 6'3", 200 pounds of greatness in full PPE gear and you know 190 degrees up an attic. You know spraying, you know, but that's what you do. But to be done correctly, Right, so you know this is a great opportunity for a lot of people to pivot or to get in a different trade, to start doing different things. But you've got to do it right, otherwise you're going to run into problems. Yeah, I bet got to run to problems.

Ty Cobb Backer: 40:06

Yeah, let's talk about the training process for your team and how, how it has prepared them.

April Hall: 40:11

You know to handle, you know smoke, smoke claims in a disaster area so, um, we created an online training gosh back in 2022, I guess right and so we did like pretty much like a full um over of a home. Basically, it's like by the time you walk up to the home, to it's like a full inspection really. It's like it shows them what to look for signs from when you first pull up to the home, the perimeter of the home, how to talk with the homeowner, how to explain it, how to do a proper inspection from top to bottom. And when this is done it is very, very detailed. But if you understand what to look for, how to explain it and you know talk with the homeowner, it makes so much more sense when you sit down and look at it.

April Hall: 41:00

So we're just giving them education of this is what it is, this is what you look for, this is what you show your homeowner, because we can share the difference between if it's just dust, right, or if it's like soot char. There's different things to look for. We go over that in the video and so they're not the hygienist as a salesperson, they're. They're pointing it out to share with and educate them on what it is and the dangers of it. After they sign it up, we would bring the hygienist in and they would do their professional assessment and take the different types of samples that they send out to the third-party lab and then they write their protocol.

David Carlson: 41:36

So, my salespeople, we train them just to go out there to educate and how to visually inspect to see if it's there and show the homeowner that they actually have it in their home, cause 95% of the people we walk to they think that they just clean their house and they're fine, and then we utilize the smoke map, so we know where it's at.

April Hall: 41:58

So I know where it's at now Right, and I perfect listen.

David Carlson: 42:01

The first couple I did were kind of right. Over the years I really got good at them. So now was it's, it's down to the street. Hey, I know where to stop and go, so the guys are able to go out there. They handle their stuff. Um, we train them again on the education on the different toxins in the air, where to look for it right, and how do they come in the house. Well, my door was closed, my ac was off. Well, I don't care, you still have soffit bins, right, you still have your all around the windows right.

April Hall: 42:30

The stools get broken. The stools get busted In and out, sliding glass doors, pets running in and out, feet running in and out, like there's so many different ways, I mean, it's all over the place.

David Carlson: 42:41

But with the areas where we in New Mexico there was the Pandaria's resort, the Pandaria's fire, it wasn't hard to find after a while, after you look at it, you can actually just see it coded literally on everything and again, everyone thinks they can just clean it and move right back in. And that is the educational process. Because they think, oh, it's a scam, you're just trying to scam me, it doesn't need to be clean, you're just trying to scam me, it doesn't need to be clean, you're just trying to, you know, scam me. I'm like, well, no, I'm, I'm not gonna do anything.

David Carlson: 43:09

This is a hygienist test. But once you start educating me, show them, they're like, wow, I didn't know this was in my house. And that is why the training portion is so essential for the beginning process of what we do now, the guys that actually do the work, we oversee them. That's a whole not training thing and that's a whole other. I don't send anybody out there after just two or three days of training. It takes months of working with a team lead, a crew guy that actually goes in there, because, remember, we send the hygienist back in when we're done and he tests everything to give us the clearance.

David Carlson: 43:44

And it's like say, if we miss one room, we're not going back and cleaning that one room. We have to reclean everything because it cross contaminates again and that is the trick right. So to do it correctly, it just takes time, effort, knowing your craft. So it is very profitable if you learn your craft and do it right and by the steps. And how many people in our industry like to cut steps Right.

April Hall: 44:09

Well, we work with other roofers, though this is the thing is that they don't necessarily know how to do it, but they that roof also needs to be done at that point. So we're like well, we, they want like an all inclusive package. We can't offer that, can you guys help? Yeah Well. Yeah well, they want to secure that roof. So they get the roof, we'll take care of the insides and we'll take care of um restoring it back to pre-smoke conditions for them. So we've done that several times here in dfw with just the people that are, you know, in in my network as far as roofers and one was also tornado plant too. He mentioned that earlier. Um, they didn't want to do material, but they're, the roof need to be done.

David Carlson: 44:43

So we're like you know, smoke is interesting and I'm going to give just something away that we're going to get more into this at the SRC in depth. But I'm going to give one little thing to everybody and I'm not going to say anything else to the SRC, and this is key to all the roofers out there the ash and smoke gets underneath those shingles where the tar strip is. The winds get up underneath there. Those flaps will never be able to go down because now it's embedded in the net tar. That shingle roof is now being replaced. If you have a tile roof, it gets up underneath the tile between the tile and the underlayment. So when I have to clean and my hygienist tests for it to do this correctly you have to take the tile off. Now you can wipe everything one down and detach and reset, which is going to cost the carriers even more, or you're going to replace the roof. If you have a metal roof, same situation. You pull it up underneath it. It's actually smoke. You have to clean that because when it does rain or something or the wind blows, it's going to recontaminate the house again.

David Carlson: 45:39

So we're not just talking about the inside of the house, we're talking about the outside of the house. Almost 85% of the time I'm getting roof paper on every single thing we do. So if you just want to go out there and say I want to go to Colorado actually every state has a fire and say I just want the roofs, you call us. We'll educate you on what to look for and how to go about the process and do all the roofs. And we have other people that'll do everything else, or we can teach you to do the other um, but yeah, a lot of I'm not going to go much further than that a lot of people don't understand that we, even though we're not in the roofing business, we do the roofs 85 percent of the time, if not more yeah, that was going to be my next question.

Ty Cobb Backer: 46:17

what advice would you give somebody like me that would want to get involved with this facet of the restoration industry?

April Hall: 46:25

Hang out with us more.

Ty Cobb Backer: 46:27

Obviously, we're going to be learning a lot, you know, in February from you guys. But, like, if we wanted to like, do we join your team. Do you guys come out and train our team?

David Carlson: 46:36

Yeah, we can. So I partnered with a company There'd be a big press release getting ready to be sent out, so I'm kind of being quiet about it but I did partner with a 50 5050 joint partnership with a company that's actually in 26 states or 26 locations, I don't know something like that. They're from coast to coast, but they're in California so they already had a lot of their guys over there and so our team, basically from Dallas, has been up there just training them up right. This is something that in Arizona I've worked with some other folks down there and we're trying to train them up as well, and so we're willing to do the joint partnerships, everything else.

David Carlson: 47:10

I honestly, I think I at some point I tell in April, I want to retire here sooner than later, and I've been in this business, in this industry, for a long, long time, 20 plus years. I've changed it, you know, I've let it run me over, I it over. I mean it's just, it's, it's in time. I'm getting tired, you know, jumping on planes every time there's a natural disaster somewhere. I mean, right now we have projects coast to coast, literally coast to coast right now, that we're currently working on and, uh, so I src, we're really going to start talking about it, and I want to start now passing the baton to everybody else. It's time, and that's how you're supposed to go out, right, and that's what we're preparing to start doing.

Ty Cobb Backer: 47:53

That's awesome, that's great, and that's why I was asking you that question, because I mean, you touched on it there briefly, like that's going to be your legacy. Obviously, you've impacted the industry. I the industry. I can't even think of anybody else that may have impacted it as much as you have. When it comes to Eagle View and now, with you know the ash, soot and smoke concept that you guys are baking up. No, no pun intended, but it just it blows me away. So let me ask you this how do you see this changing our industry? I don't even know what industry. I guess the restoration industry in the next five years. Like what is your vision?

April Hall: 48:33

Well, there's definitely a need for it and there's not enough people to help with all these things. So that's where we're at right now, Like I say less than 2% get called in right DFW.

David Carlson: 48:43

Like I say, everyone runs to the house that gets just caught on fire. I'm running to all the houses around it. So your Surpose, your Belforce and everything else. They hey you know what. If it's a complete tear down and rebuilt, you can have it. I don't want it. I actually I don't care if half the house burned down. I really don't care for it. I'll take it, but I really don't want them.

April Hall: 49:07

I want the ones less obvious to people and more. There's plenty of restoration companies that handle that already for the full fire, right. So we're specializing in the smoke flames, and there's not enough of us so yeah, there, and that's the problem.

David Carlson: 49:16

Right, let's just call it what it is. We know for a fact with call it climate change. Some people say it's the lasers coming down setting the fires. You know, in hawaii and you know who knows what's causing it. It was arsonist, it was the power lines, the lasers. You know. I don't know anything and everything. You know. The chinese put little things on bats and flying them over to catch fire.

Ty Cobb Backer: 49:37

I've heard it all right at the end of the day.

David Carlson: 49:39

I don't know what's causing it. I honestly don't care. I just know that it's happening and I know this is one section. This is one niche and it's a big one. It's happening and I know this is one section. This is one niche and it's a big one. It's a multi-billion. It's bigger than a roofing. That is we all know it's there.

David Carlson: 49:55

This is kind of like the ego view. I just slap myself. How come no one's been doing this? We know there's studies, the government says this, we all white papers, we everybody and their moms know it, the fire departments know it. They have to switch their clothes out. They can't, you know, they have to rinse themselves off, because they know the toxins are so, so bad from this stuff. But yet how come none of us the government, our contractors, anybody how come we haven't gone out to the public and educated them and then started fixing the problem? Because it's money. The reinsurance companies don't want us to do it, the carriers don't want us to be in this. So this is something this is not where. Hey, okay, I think California, just the LA fires they're saying it's like $160 billion.

David Carlson: 50:40

Yeah, now you're talking, going up there with the top hurricanes. You know even more so, and guess what?

David Carlson: 50:48

Yesterday, san Diego caught on fire. You know, I can. We can do this all day long, and it's not just california, I go to florida. If you ever drive down past alligator alley, that's always on fire. There's always something on fire. Right, you had the train derailment that caught on fire. That was that. That was toxic, with all that stuff is burning the whole town's freaking nasty, yeah, but yet no one talks about this stuff. But yet we just want to focus on a roof. And now we want to fight the carrier with the MRP or not. Is it this or that? Why don't you pivot and actually do better for your company and help people at the same time?

April Hall: 51:23

Well then, you want to look back at the history of actual insurance policies. An insurance policy when it was first designed is strictly for fire.

April Hall: 51:32

It happened back in the 1700s when we were shipping right, and so all policies cover fire and those things that are related to fire, such as smoke. Now they've had more inclusions that have been, or exclusions that have been happening over the years, but now they're trying to exclude hail. Right now they're excluding different things, so we go back to the source of where it all started as fire it's covered. So let's help people, right, let's pivot, let's add this to what we've already been doing, right, so we do the roof anyway Most of the time.

David Carlson: 52:01

We don't guess, we test Right. We see science and technology. Let's not let this become subjective, like we did with the roofing business. This is real obvious. Let's not guess, let's test. Let's do it by the book and when we present a claim and a scope, it has everything in there.

David Carlson: 52:18

It has the science, the technology behind it. It has a lab testing independent third party, not even coming from us. The scope's coming from independent third party and we're pretty inexact to make numbers. But a lot of people don't even know how to write scopes correctly either. That's another thing we laugh about. So you attach all this and then we know it's going to be an argument, we know it's going to be a fight. So guess what? I'm a restoration, I'm a contractor, I'm a technology person, I'm not an attorney and it's against the law for me to fight the carrier over this. So I'm not going to. I'm going to focus on what I do and stay in my lane and I'm going to pass it to them and say here, here's that claim, it's ready to go do your job and we've learned that works really well. And a lot of contractors have problem with PAs and attorneys saying well, they're just going to charge me, it's not necessary.

David Carlson: 53:02

On average, we get 30, 40% more per claim when I do that. On top of it, the referrals I get from them is insane, because they're out there signing people up, like we are, and a lot of times there's not a contractor attached to it. I have a job in Florida. It says eight $9 million deal that I got through my law firm Wow Cause there was nobody there, but I tossed them work and you see, so, if everybody works together, half a trillion dollar industry that no one's touching and do something with it. And that's my legacy.

David Carlson: 53:37

And on my way out, I want to give you guys one more. Here you go, I'm out, I'll see you later and this is it. This is what it is and this is what we're going to talk about. The SRC. If you guys have been to every other show and you've seen everything else, this is one thing that you've never heard about. I've talked about it, but I'm really going to get in depth this year.

David Carlson: 53:59

If you guys are just sick of it and you want to change, you want to pivot, you just want to, you want to get into something new that you're excited about. Because I'm passionate, excited about this. I'm not excited about roofing anymore. I could care less. I do a lot of them, but this I'm excited about and we get to help people and we get to help people and we get to help people and this is what people should be Be excited about your craft, know your craft and then guess what? The money's a by-product. It will come If you're excited and you do what you have to do and your guys are excited. When your sales guys are out there signing a hundred million dollars a freaking a day a week, they're excited. It's changing lives. People don't get greedy. Stick to it, do it right. This is going to change everybody's lives for the better and that's what we're, that's our legacy, that we're going to leave and that's what you know. That's the way it should be.

Ty Cobb Backer: 54:46

Yeah, no, I love it. I was going to ask you if there was one thing that you wanted everybody to take away, not just from this podcast but from src at the end of the show. You've already answered that question. Like you, you are going to obviously make an impact of this new niche that you've has always been there, but you you're putting a magnifying glass on it Like hey guys, look, people are getting sick.

Ty Cobb Backer: 55:07

Getting back to the health issues, like I'm thinking, cancer, breathing issues, like in the list, I can't even imagine because when there are chemicals in in products, but when they are caught on fire, that releases different biohazardous, you know, like fumes and things like that and the, the, the soot from it and the ash and everything that because I had a fire, I, as, as one of my first apartments I ever had caught on fire, the night after I, or the day after I moved in, I went to work and I came back I had lost everything. And it's not even, it wasn't even about the fire, it was the smoke damage that every I mean everything that I had burned. If it wasn't, if it didn't have water damage, it had smoke damage if it didn't catch on fire. And it is so devastating unless you've actually experienced something that devastating where all of your heirlooms and everything has been destroyed, right Like you can't even put a monetary value on that stuff.

Ty Cobb Backer: 56:05

So I love how you guys are going to. You know, host a press release, educate the public, educate us contractors you know at some point in time, but, but most recently, us contractors will be educated. Know at some point in time, but most recently, us contractors will be educated more about it at SRC Summit. So, before we get off here, like if I was listening to one of our guests right now that are listening right now, if we wanted to go to SRC and absorb this information and this knowledge that you guys are going to be dropping on us, what's the easiest way for us to get tickets to attend SRC Summit?

April Hall: 56:36

Yeah, go to wwwsrcsummitcom. You'll be able to see all the speakers. Scroll down, you'll see tickets. You can hit the conference part. Scroll down, you're going to hit tickets. Right there.

April Hall: 56:46

There's three different tickets. Right. There's a general admission, there's a VIP, there's a VIP, there's a VIP, platinum and we even have a one-day pass for the breakouts, only on the 6th. The general admission is going to get you into, you know, the vendor trade show. It's going to get you into everything. It's just you'll be in general seats right, so it's not sitting in the front VIP. You get to sit in the front right, we do record the entire conference, so that's made available to VIP people who purchased that ticket. They get to rewatch it again, which I think is a huge plus, because there's always something that you may not get right away, but with that it's a huge bonus. They also get like a goodie bag, things like that. Vip Platinum is everything with VIP, but you're sitting in the front row. It also gives you an opportunity to have a username and password to my overhead and profit online training course, which is huge because we have a very good success rate with getting that. So those are the three different tickets.

April Hall: 57:41

I know with business owners. Sometimes it's hard to make everything, so I did create a one day pass for February 6th. Those are going to be limited because everybody who has the main tickets gets to go to it, but we have a few spots open for a one day only pass. For February 6th. It's only one hundred ninety nine bucks. The knowledge that you're going to gain from SRC is amazing If you only take back a couple of things and put it in your business.

April Hall: 58:04

I've heard over and over from attendees from SRC and also the vendors how it's a high ROI event because we bring like minded people together. They not only learn from the speakers but they learn from one another. So grab your tickets. You know it's coming up February 4th through 6th SRCSummitcom. Choose your ticket type and you know I look forward to seeing everybody there and I always encourage people. Like a lot of times we talk on the phone or you know an email hey, I want to meet you and I don't get to actually meet people face to face. So if you guys are on the show, please come up to me. I want to shake your hand. I want to meet you and, you know, establish a good relationship moving forward.

Ty Cobb Backer: 58:43

So that we can help one another succeed. Yeah, no, and I can solidify everything that you just said. I've we've been attending the SRC conference for at least six, maybe even seven years now, and every single year you have stepped up the talent of speakers, the knowledge that you're presenting all of us contractors. I've taken away and brought something back to our company every single time, and not usually just one thing the entire event between the quality of vendors that you invite to this thing, the talented speakers, and then the breakouts, and then how you break everything out and lay everything out. So it's not so overwhelming. I got to admit it's top-notch stuff, and I know that you are at the helm of all of this and I don't know how you pull everything off, because every conversation I've ever had was with you and not somebody that works for you, right. So I know that you're just.

April Hall: 59:37

you got to be losing your mind but it's a marathon right, so keep on running.

Ty Cobb Backer: 59:43

Right. So I love it, I love what you guys are doing and in any way, shape or form that we can help out in any way, just just let us know. And then, before we get off here, dave, is there anything else that you want to leave our guest with? Before we get off here, Look up a dioxide.

David Carlson: 59:58

Look up something called TCDD. Tango, charlie, delta, delta. Look it up. I want everybody to look that up and see how toxic it is.

David Carlson: 1:00:08

I want you to see how it's worse than mercury, how it's worse than nuclear waste and where it comes from and I want you to see where it comes from and I want you to see that it's around everything you do and how bad it is. Then I want somebody to go find what the EPA says the allowable limits in a structure of TCDD is, and someone find that out and get back to me. I already know the answer, but it's going to blow your mind. That is another thing. I'm going to be dropping some more knowledge.

David Carlson: 1:00:35

What you're going to learn is going to change how you want to do business, and if you are going to sit here, you're going to get cut with your pants down unless you join an MRP. Or you're going to want to go retail, which is fine, whatever, right, I mean, everyone's roof's got to be put on. But if you want to be continue in this type of business and the storm restoration type business, pivot, educate yourself, and I'm going to give a lot of training that I spent millions of dollars learning from Right and now we're going to start giving out to everybody else. So that's the only place you're going to get it, because she won't speak anywhere else and I don't like speaking. So there it is, src.

Ty Cobb Backer: 1:01:17

I love it. I love it, besides, behind the tool belt podcast.

David Carlson: 1:01:22

That's correct.

Ty Cobb Backer: 1:01:23

Right on. I love you guys. Thank you for everything you both have done for our industry. You have definitely made it a better place since I've been here because of you two. So thank you so much and I look forward to seeing you guys both in a couple of weeks. So until then, yeah, take care of each other. And thank you for everybody for tuning in for this awesome, inspiring podcast of beyond a tool belt. Until next week, you guys take care of each other. Thank you for joining us.

April Hall: 1:01:48

Yep.

Ty Cobb Backer: 1:01:50

Thank you.