Ty Cobb Backer: 0:01

And we are live. Welcome back everybody to episode 262. Thank you for joining us for this Tuesday special edition of Behind the Tool Belt. Today we have another special guest, my man, victor Urie. We're going to get him in front of the camera today. Stay tuned. We will be back after our short intro from our sponsors. Welcome to Behind the Tool Belt, where the stories are bold, the conversations are real and the insights come to you live, raw and uncut.

Speaker 2: 0:58

Every week, host Ty Cobb-Backer sits down with game changers, trailblazers and industry leaders who aren't afraid to tell it like it is no filters, no scripts, just the truth. Please welcome your host of Behind the Tool Belt, ty Cobb-Backer.

Ty Cobb Backer: 1:13

All right, all right, all right, let's go 2025. Man Behind the Tool Belt man. I think I was sitting there thinking earlier. I don't know if this is this our fifth New Year's Eve. I think it is Episode of Behind the Tool Belt.

Ty Cobb Backer: 1:31

Wow, man, five years and so much has happened in that short period of time. It seems so long but yet, but yet not so long ago. You know, just, you know, unfortunately, I'm, I'm one of those people that I can't really like relish in the moment. You know what I mean. I, I've always struggled with this done next, move on and and and or relaxing and and taking it in. And you know, I, just you know, I I don't know if that's a blessing or a curse, but I wish there was time and I'm trying and I have been working on, you know, being present and in the moment and being where my feet are and I don't think it's necessarily that and struggling with that so much. But I, you know, you know where I really identified. That was when we were in Austin, texas. It was you, me, john Glenn, Heather, sandy, jana, tina when we got our first. Now we had gotten the award before. I think it was the President's Club or something, maybe we didn't, maybe it was our first, like one star, three star, two star, whatever the hell. It was Golden, I don't even know what the hell it is the presidential master elite with GAF. When we got that award and we were all up on stage and we had that big picture, the ceremony, the dinner, the whole thing. For about 2.3 seconds I was like, yeah, but no. Sooner, as I was walking off the stage and I had that award in my hand, I'm already thinking what do we got to do? What do we got to do next year? To either make it better, make it bigger, to achieve the? What's the next award? Do they have another level to this? And I think I don't know if somebody said something to me or not. Maybe not at that moment they said something to me, but but like something rang through my head of something that somebody told me before. That, for whatever reason, like came to mind as I was coming down the steps, like why can't you just enjoy the moment? And, like I said, I don't know if that's a curse or if that's a blessing, because I'm, I'm, I'm highly motivated. You know I'm, I'm motivated, I'm driven Um and and I just I want it. You know Mike T says this a lot and and it resonates with me and I said this, I said this on Sunday. I took Rocket and I went golfing on Sunday and I said this to him. We were talking about something. It wasn't about the golf game. We have zero expectations when we go out there. It's, it's a very humbling experience for me to be on the golf course. There's a lot of life lessons that are learned out there for me. And rocket, but rockets getting so good. Um, but it's, it's not. How does he say it? Shit, I'm trying to think we were on like whole seven and I said, um, it's not that, it's not that I don't want to win, it's not that I don't like winning, I just don't like losing. Did you understand what I'm saying? Like I just don't like to lose. It's not even about winning necessarily. I just don't like to lose, and I'm sure I'm butchering that up completely. But and I said it right, I said it more accurately on hole seven and honey run and it's, it's a golf course, real nice golf course, down the street from our house, and and, uh, but, but, anyhow, um, hey, vic, welcome. Thank you, buddy, welcome to you know, uh, I think this is truly your first um, uh, episode of of you being a guest on on behind the tool belt, and uh, you reached out, you said, hey, I got a guest.

Ty Cobb Backer: 5:28

You texted me, I got a guest and of course I'm like, who is it? And not that I'm a guest snob or anything like that. I've never been biased on who comes on the show. We do vet them. Now you were like, hey, I got somebody and I was like, okay, who? Who is it? Right, um, and you're like me, me. I got me and I was like, okay, why did you ask me that way? You know, I mean, um, you come on the show anytime, yeah, um, but I think it's cool to to get you out from behind the camera and get you in front of the camera and you know, so people can see who Vic is. You know, I know, for the majority of people that watch us, our religious viewers know who you are, I think, but I think it's important to for those that catch it on a replay or don't see you at the events that we attend and and and actually see who Vic is and and you know the inspiration and motivation that you know it.

Ty Cobb Backer: 6:31

It goes, goes in to say you, without you, a lot of this wouldn't wouldn't happen. Okay, and and not that we couldn't have figured out a way to do it, maybe we'd still be in an iPhone 8 or whatever, but, like you have been, you've played such a big part in that vision, that mission, that goal of what we wanted, behind the tool belt to be and, along with your influence, your imagination and us vibing and being on that same wavelength right wavelength has really helped this come to fruition. A lot of times we didn't know what it was going to look like, us navigating and figuring this out, because we don't have a background in media, we don't have a background in content creation, we don't have any of that stuff. We just kind of figured it out along the way.

Ty Cobb Backer: 7:23

We've picked people's brains and you've kept that ball moving down the field, even when my back was turned, and that I think you know and you've helped me, and you know this in many ways, more than just you know hitting, play or record or or chasing me around wherever we are with the craziest ideas that I come up with. My point is is you co-signing my shit and and um, encouraging me at times where I felt weak or at times where I felt like I was suffering from imposter syndrome? Or you've reminded me? And I want people to know this. I'm not just saying this because we're live right now. I'm not just saying this because you know I'm trying to stroke my ego, or yours, or, if anything, I'm really trying to stroke your ego in a positive way, that you have helped motivate me in so many different ways. One, because I don't want to let you down, okay.

Ty Cobb Backer: 8:31

But more importantly, there's many mornings, many evenings, many, many afternoons where you know, there, it would have been so easy to be like I just don't, I can't do it. Yesterday morning I had one of those mornings and it didn't have anything to do with behind the tool belt, it was more so one of those things where heavy is the head that wears the crown, type of thing, and maybe a little bit of woe. Woe is me. Poor Ty right, and you didn't come at me like that, like, hey, poor Ty right, because we'll make funnies. And Jana, you know, oh, poor Vic, you know, has a roof over his head and five fucking dogs, and you know, and a beautiful wife, loving, caring poor Vic. Yeah, you know what I mean the slap of reality.

Victor Yori: 9:19

Yeah.

Ty Cobb Backer: 9:20

You know it was. You didn't hit me upside the head with that, it was you know. And what I mean by heavy is the head that wears the crown. It was so funny, man was listening to this podcast on the way to work.

Ty Cobb Backer: 9:33

And it's sometimes we're not always liked as as a leader, as as a significant other, as as a parent, as a parent, we're not always liked. As a parent we're not always liked. And we have to make. The reason why we're in a leadership position is because one of the reasons, one of many reasons that we're in a leadership position is because we make the difficult decisions that other people don't want to make, can't make, can't come up with the decision, and because we can make decisions, and quick when we need to make them quick and be decisive when we need to be decisive. And unfortunately, all the time, all the time, we can't share the full context of why we're making that decision. For one reason or another, it could damage the culture, it could, it, could they. We just can't share all of the the ins and outs of why we have to make a decision. We just got to hope and pray that in the next four to six months they'll, they'll eventually see why we've made the decisions that we made and we're not always going to be like and that's what the podcast was talking about.

Ty Cobb Backer: 10:38

I was like man, how true is that Not? Not that that was fully what was happening yesterday, but I can tell by people's demeanor, I can tell by their body language when we're in a meeting, who likes what I'm saying and who doesn't like what I'm saying, and I really used to let that affect me right. Making short term decisions based upon making longterm decisions based upon people's short terms in emotion, that will affect us long-term, right and and and sifting through that shit and determining that I, you know, my job is is not to worry about what your feelings are, but to steer the ship, to grab the helm and steer the ship, because not every captain makes a good, not every, not every person driving the ship makes a good captain. You know, and and I guess my point of that is, it's like, unfortunately, I have to accept the fact that I'm not always going to be liked and that all of my decisions aren't always going to be accurate, but I have to make sure that I'm surrounding myself around good people, smart people, people that that may not like what I'm saying. But but trust somewhere deep down inside, and you know what, and sometimes I'll make a decision. Some people might not stay because they can't see the vision and I have to accept that reality that I'm not always going to be liked and and and I don't know what.

Ty Cobb Backer: 12:00

I guess that podcast is what really made me start thinking about. You know it's tough because I want everyone to like me, I want everyone to agree with me, you know, at times. But I also have to be okay with those that may push back. You know, and you've done a good job of you know. I think you might have said a couple comments to me yesterday. I don't fully agree with everything that you're saying right now, for whatever reason. Not that you were giving me pushback, but I also need to have people around me that I can trust enough and they trust me enough and comfortable enough to give me some pushback. You know what I mean. I have to be able to listen to that.

Ty Cobb Backer: 12:44

It's almost like a a constantly air, like I almost need a couple advisors trusted advisors and I and that's tough.

Ty Cobb Backer: 12:54

That in itself is hard to find, that a trusted advisor that won't take what I said to that said person or you know, because this is the reality and I we talked about this yesterday a little bit too. The reality is is that unfortunately, at some point in time I'm going to have to talk about an individual, not gossip, but but strategically talk. Not talk about, but, but identify. I have to remain curious, like why is so-and-so doing this? Why did this happen? Like I have to remain curious and not necessarily worry about how that's going to affect how somebody feels if I'm investigating or I'm staying curious, because that's where I think people get content. People get content. They get entirely too comfortable um with, with the situation that they're in, and this is the scary part. It's most of the time it's a bad situation, but for them it's more comfortable to stay in that bad situation than it is to remove themselves or change something about that situation to them seems more uncomfortable.

Victor Yori: 14:10

I get it, I get it, yeah, yeah. So I you know talking about yesterday and I appreciate the words and, by the way, you know, you, you push me, man, like you, you push me like no other person has ever pushed me. And I'm not saying that's a bad thing, because without that, I don't think let's just take all this away for a minute. I don't think I would be the person I am today. I'm not the same person that when I came here, that I know for sure. You know what I mean and I'm not patting myself on the back. It's a reality. I'm not that same person. You know myself from the back, it's a reality. I'm not that same person, you know, and I think I've learned more about leadership and about being on a real team. Okay, and I said it, I said it in the meeting yesterday and I'll say it again I love everybody in this building, everybody, everybody that works here, everybody that works here, um, I'm, I'm. I am to the point now that I was supposed to be off yesterday and I found a reason to come in here. You know what I mean. And um, I, I can't stay away, you know, and and to me that's a great thing some people might go what the hell? Whatever that, for me that works. You know what I mean and it's the energy.

Victor Yori: 15:26

But talking about what you just said, about talking about other people, to me it's a discussion. Yeah, you know what I mean. I kind of look at it like a football player. You watch ESPN. They talk about their stats. Oh, they didn't do this or they did that. Now, if the teammates run back and start talking to the ESPN reporter in the locker room about said person, then that's an issue. Do you know what I mean? Yeah, but facts are facts. You run a business First and foremost. That's what you have to do. That's part of your responsibilities.

Ty Cobb Backer: 15:59

You know what I mean, yeah.

Victor Yori: 16:00

Yeah.

Ty Cobb Backer: 16:00

Yeah, not everyone's going to like the decisions that are being made. They don't know what's at stake, they don't know the full context of the decision that has to be made and and unfortunately, as time goes on, you know, I've tried to be fully transparent, okay, and it doesn't work out. It doesn't work out good, um, people get disgruntled, people become ungrateful. It ruins cultures. Gossip starts to happen, like sometimes there's things that just need to happen. You know, can't tell you all the details and I'm getting better at that, and I'm also finding out who I can share things with and who I can't share things with. Also finding out who I can share things with and who I can't share things with, um, but that's a part of of me growing up, that's a part of me maturing, that's a part of me not trying to make everybody happy, right, cause I'm a people pleaser. I want everybody happy, I want everybody like me, um, you know. And then I don't want to become resentful either, and I don't want them to become resentful. I just need people you know to trust that. You know there there is some experience here. There's 30 years in in in the industry, right, whether it was managing somebody else's business, um, or managing our own business. Right, and, and I've had multiple businesses, you know, some of them failures, some of them very successful, some of them were still trying to get off the ground, pilot businesses that you know, startups that we're, we're still trying to get off the ground and and, uh, that's where you know, surrounding yourself around a good group of people which we have, I can't think of one, one shithead, you know, cause sometimes shitheads fall through the cracks. You know they'll, they'll slip in and and I can't think of and, before I forget, big shout out to sammy um, she's a new year's eve, baby, oh yeah, happy birthday. Today's her birthday. Um, you know, god bless her. Mackenzie just came to work for us, my, my middle daughter, my middle child, um, you know, mackenzie, mackenzie, jean, um, you know, I can't wait to watch her grow and blossom because, like circling back to what you were saying you know about, you're not the same person, you know, you're the one that has to put into work, okay, um, but you were willing to, and and I've wasted my time on people you know, and and, fortunately for us, vic, you, you were not a waste of time and, uh, I've had people pull me back, but this thing you've had to put in the work, and one of my biggest joys today is watching other people grow, just providing them ideas, thoughts, tools, resources and watching them pick them up, use them, apply them, apply them to their life, their personal life, their professional life, and the list goes on. And it takes a special breed of person to watch and allow and set the stage, tee up an atmosphere for people to grow in. And this is what's cool about this While you're growing, I'm also growing, and I had this thought yesterday. While you're growing, I'm also growing, and I had this thought yesterday.

Ty Cobb Backer: 19:07

John shared Elon Musk his book, just sent me a screenshot of it yesterday. And let me read what, because I think this applies to some of the meeting that we had, you know, and we reviewed the core values. That's what the meeting was about yesterday, and then there were some other other stuff going on. Uh, so it wasn't a bad meeting. It was just the year end Um, you know, first quarter kind of kickoff. We reviewed the um core values.

Ty Cobb Backer: 19:36

But uh, he said, uh, he sent me a screenshot of this space X book, elon's book, and uh, he said there are many similarities with your tripling down on risk and progress. Okay, and I'm not saying that I I fully inspired John to to grow into the human being, but he's made enough comments to me and has thanked me enough over the years that he's been here, in the years that I've known him, that he he pretty much has said the same thing and thank you, thank you, guys, because I just need you both to know that you've inspired me probably more in it. You know, you know how this works, right, like I am who I am today, because of who you are today.

Ty Cobb Backer: 20:21

Okay, and and let me see if I can articulate this because I've given John enough room to roam, right, and and expand and grow. That he's not he. He's expanding and growing. And because of me surrounding myself with a person who wants to achieve great things, who wants to expand and stretch their mind, right, he's now it's not just me turning him on to really cool things or resources on how to grow and expand your mind. Now he's sharing things with me, just like you have with me. And how cool is that? That? Now, we? Right, because that's how that's the definition of a genuine culture is when you're learning more from your team than they are learning from you. Right, it's just like we talk about in our group that we attend sometimes, right, it's, you know, I get more from this than you get from me.

Ty Cobb Backer: 21:24

Yeah, and when I can put my ego, my pride and my fear down and watch you blossom and bloom into the content, freaking, magical creator that you are today, and not holding you back, but critiquing you at times, right, yeah, encouraging you at times, and I'm sure sometimes it might come off a little harsh, like the one time I was a little worried that, um, that I may have upset you to try to help keep you on the rails a little bit, but, but sometimes it it takes a stern hand to grab the helm during rough seas, right, and that wasn't necessarily the case at that time. But I I understand when vision gets blurry and cloudy and I just wanted to make sure that the that the vision stayed clear and you handled it well. And I have to do the same thing too. When you critique me, like I don't necessarily agree with that, you're an idiot. Stop thinking that way.

Ty Cobb Backer: 22:17

Basically is what I heard you say yesterday to me. You know what I mean, and sometimes I need that little kick in the rear like, okay, I need to stop taking myself so serious, right, but but that's the thing. That's where this growth, that's growth for me, because I wouldn't have wanted to hear what anybody had to say before. It's my way of the highway, and I'm not saying that that doesn't bear its ugly head, but I'm not saying that there isn't times in a place for me to have to say that. You know what I mean. But again, that's where tough leadership comes.

Victor Yori: 22:46

That's where leadership is so tough sometimes, because I'm making decisions that nobody else can make right, right or want to make, and I and I see you know, going back to that man, and I know we haven't even gotten to what we're going to talk about, that's fine too. Yeah, um, you know it's reciprocating and I think that's the biggest thing I take away from this man. You know, what you just said is my definition of a strong culture. We feed off each other. We can handle the criticism from each other. I don't even remember what it was about that you were just talking about. Like I didn't even. I mean, I remember it, but like I don't, I look at the criticism as advice.

Victor Yori: 23:29

it's not you're a jackass, right, it's hey, let's, you know, focus a little more. You know what I mean. Yeah, and we're all guilty of getting off the rails, but my point is is that we, we work in tandem with each other. You know what I mean. Mean. If I can't trust you to come to you to tell you how I feel there's an issue, that's it. That's my opinion. You know what I mean? Yeah, and I think it's good, because what that's done, even with John and myself, that's created a bond. Even if it's through creativity, there's a bond there that can be broken. I don't care what happens next year, it doesn't matter. All I know is we're all moving forward and I know that I trust you. You could say we're going to the moon, okay, seriously.

Victor Yori: 24:19

I'm not making that up.

Ty Cobb Backer: 24:20

No, I know that.

Victor Yori: 24:20

Seriously. I know that Because I trust you enough, because I've seen what you can do. It's not just talk, it's all action, and we talk about it all the time. My dad used to tell me all the time you know, blah, blah, blah, blah, blah. You know, your action is so loud I can't hear a goddamn thing. You're saying yeah, and that hit me like wow, you know what I mean and that's important. We can sit here and talk. I've seen it a million times when people just talk, but you have a way of taking what's in your head, explaining it to people, to where they get it. Okay, but you let go of that After that, you kind of let it run its course. You know what I mean to let it run its course. You know what I mean. So I have to applaud you for that seriously, and this isn't just blowing you. You know me, I don't do shit like that. Yeah, but I seriously have to applaud you for that, because I don't know if I could do that. Thank you know what I mean.

Ty Cobb Backer: 25:16

Yeah, like that's hard that's hard, it is hard, yeah, it is hard. I guess my wise changed over the years. You know what I mean. I think we're all born selfish, you know, I think, as babies, infants, screaming, pouting, temper tantrum. I think, um, we're, we're all born with some form of of selfishness. We want what we want when we want it.

Ty Cobb Backer: 25:39

Now, he you know kind of thing and and it's mine, it's all mine, that's's my toy, that's my food in the refrigerator, that's mine, mine, mine, mine, mine, mine, right, and I don't know where at I think it was I don't even know when it started to self-development and pushing myself and experiencing the things that I've experienced and put myself through and other people through. I started to form empathy somewhere Right, and I started to realize that I personally we talk about this all the time have been given a second chance. And what am I going to do with that? Am I going to take it for granted? Am I going to live life by accident? Most people and this is what's scary, this is what's scary, okay, and I'm going to put this out there, this is a fucking golden nugget, okay Most people live life by accident, not with purpose, not with intentionality.

Ty Cobb Backer: 26:47

They just kind of go through life, they jump from job to job. They don't live with no intention. They live with zero purpose or mission. Right, they may think they are like I want to make a million dollars, but they're not willing to work for it. Ok, they want to have a big house, they want to have multiple cars, they want to make more money at work, or whatever the case might be, but they're not really willing to put into the work.

Ty Cobb Backer: 27:17

And I tell you what it takes the first moment most people start feeling a little bit of pain, they let off. Oh man, that that started to hurt. Or when, when, when they start to fail, or they fail and they give up and they quit. Okay, that's. That's where the problem lies. Nobody wants to experience pain. Everybody wants to be comfortable. They want everything handed to them. They want to be recognized for something that they should have been doing all along. They want a pat on the back In order to get to that next level, to punch through that pain and that failure.

Ty Cobb Backer: 27:56

Okay, first and foremost, you need to have resiliency. Without resiliency, if you can't bounce back from negative things, if you can't bounce back from somebody not liking you, if you can't bounce back from failing and just beating your head against the wall. So, first and foremost, you need to have tenacity and you need to be I can't think of the word that I'm thinking of but you have to have that tenacity. First and foremost, because you can have tenacity, but the moment you start to feel pain or you failed, most people quit, right. They don't know how to bounce back, they don't know how to reboot, they don't know how to compartmentalize and put it back here or learn from it, like, what did I do wrong? And put it back here. Or learn from it Like what did I do wrong? What can I do differently? Right, but I think identifying, like what is your purpose, what is my mission, what is my goal and how am I going to get there? Right, most people live life by accident. They're just kind of going through.

Ty Cobb Backer: 29:01

Next thing, you know, if I could go back and be 25, 20, 19, 17 years old, when I was growing up as a kid, I wasn't looking at things as experience that I'm gaining to help me later, okay, I was just trying to get by, I was just trying to get mine, I was living by accident. There was no purpose of. Okay, I want to go work for these people or do this or go to college, or go to school or read this book. Okay, so then it will help me later. Then, once I complete that, I'll have the skillset, the mindset to do something else. And then I'm going to do this, I'm going to read this book, I'm going to study this course, I am going to do like setting the stage up for success today. My life is lived with more purpose today and strategic. Not by accident Does that make sense.

Victor Yori: 29:58

It makes a lot of sense. Yeah, yeah, it's um. You know, to me it's like you're allowing life to happen to you, yes, and not for you. You know what I mean? Totally. You just sit there and wait for the next punch to come, and then you react to it yeah, right, what's the point?

Ty Cobb Backer: 30:16

or not react?

Victor Yori: 30:17

or not react, or just sit there and take it yeah, the, the woe is me, the poor me.

Ty Cobb Backer: 30:21

If you this would happen to you, you'd be who I'd be a piece too or whatever kind of thing. You know what I mean Play victim.

Victor Yori: 30:27

Yes, yeah, yeah, that's good because that's that's important, man, and I think talking about that and just being aware of that, you know what I mean.

Ty Cobb Backer: 30:37

That's good shit, man, and I hope somebody you want here can take away from that, because being aware of it and hearing someone actually say that, like, stop living by fucking accident, live with purpose I'm doing this because I'm setting the stage up, I am taking my kid to a special daycare, so then when they start school they're already ahead of the other students. Like, just live with intentionality, with purpose. Like I'm doing it, like being being a strategic, more strategic about why we're doing things and I can roll that into the conversation that we had earlier Like I'm like the decisions we have to make typically are strategic decisions and usually don't come to fruition for a quarter or two. Like you don't actually see the results of it, right, and sometimes it's a gamble, but we got to go with it and learn from it and keep pushing through it and be resilient along the way. Right, you know what I mean. You got to have that tenacity right, that energy, that drive Drive was the word I was looking for. You have to have drive, but, more importantly, you have to have resiliency, because everyone's got a game plan until they get punched in the mouth the kind words of Mike Tyson, right, who just recently got punched in the mouth, right, but I'm just saying right, you gotta be able to take those punches in the mouth man yeah, you know what I mean and live with intentionality. Like, okay, I know this is gonna hurt. Like, prepare yourself, I know this is going to suck. You have to learn how to embrace the suck, get comfortable with being uncomfortable we talk about that all the time Like, stop being comfortable in the suck. Like like shitty situation. Stop being comfortable in a shitty situation. Right, because whether you know it or not, it's very uncomfortable and it sucks, and it sucks for everybody else around us. So we're going to, we're going to embrace even more suck and remove ourselves from the shitty situation that we're in and we're going to grow from this, because that's, unfortunately, where growth takes place is in the suck Right, if you allow it.

Ty Cobb Backer: 32:32

Is in the change Right, because just let go. Right, grieve a little bit. However, you got to grieve a little bit. Let go. But know that what I'm doing it's painful right now. Each time I do that rep, I feel that muscle tearing, but I've come to enjoy that burn. I know what it's going to do later when I look in the mirror in three weeks after. I just went from, you know, 5 to 10 to 15 to 20 to 30 to 35 pound rep, 30 pound dumbbells right, I'm like, holy shit, right it's. I can do 12, three reps, you know, three times um reps, and and. But that's the thing like and and this is the other thing too. Everybody's about the instant gratification.

Ty Cobb Backer: 33:19

It has become like this amazon world right now yes, right now, no one, nobody wants to have that delayed gratification Like I'm going to put into work and I know it's going to take six months. Like, again, getting back to like the moment it starts to get a little bit painful, the moment that I I see failure coming. You know, instead of trying to like okay, what can I do to prevent the failure? Right, like looking at the solution here, like, oh, okay, I see, but what am I learning along the way here? Okay, it was too thin, it wasn't thick enough, I need to put an extra 30 minutes on it, like, whatever the case might be. Or maybe I should have just let go and delegated it to two other people to get it done in 40 hours instead of me doing it myself and it taken three months. Like, whatever the case might be. And I think I guess maybe I got off track there a little bit.

Ty Cobb Backer: 34:10

But to book, like to answer your question from earlier, um, you know, or or not even necessarily answer, but like I don't, like when you said I don't know if I could do that, you know, like, allow other people in to enjoy, right, cause you're enjoying this, right, yeah, and watch them, you know, build out the framework. Let them I start 20% of it, right, and let you do the 80%, and then I kind of come back and I look at it like that's. That's kind of what I've been trying to do over the past several years. Like I, I I come up with the vision. Sometimes I have to create the framework but don't know all the nuances. But I know they'll figure it out because they're better at this than me, or I can take six months to try to figure this out. Or let them continue the ball down the field for me as I work on this other project or I go traveling or I do whatever. But then I come back and 65% of it's built out. And that's kind of when I step back in, because that's delegation isn't just set it and forget it.

Ty Cobb Backer: 35:11

Delegation means I need to follow up later and see how the progress is making out. How are you making out with it? You know what I'm saying and I think that's where a lot of people get, get twisted and then they start pointing fingers and they can't take the blame that it didn't work out the way that they thought it was supposed to work out, right. And that's the other thing about leadership Like I can't take credit for any of this as much as I'd like to at times and and take the recognition, and I love the fact that you have identified like thank you, ty, you know what I mean, I like that. You know what I mean, but, but you don't have to do that and but, but, thank you. And that's what makes me more motivated to want to help more and provide and do more things is because I know you're appreciative.

Ty Cobb Backer: 35:52

Okay, but it's when someone becomes unappreciative is where it becomes very difficult, and I got to realize that I put myself in that position. I chose the wrong person to pour into and and again. That's not an egotistical thing, but it's like I have wasted my time, energy resources, finances on the wrong people and it's come back to bite me. Right, but I got to roll with that. I got to stay resilient. I got to realize that I got more out of it than they did and I also need to. I also need to accept the fact that I know they're different.

Victor Yori: 36:23

Yeah.

Ty Cobb Backer: 36:24

Even though they're not here anymore. I know they're different people. Yeah, you know, and that's the catch-22 to legacy they're never going to give you the credit for it, which is okay.

Victor Yori: 36:34

Yeah.

Ty Cobb Backer: 36:34

That's fine.

Victor Yori: 36:35

Yeah.

Ty Cobb Backer: 36:36

You know I'm going to keep being me, I'm going to keep doing the things I'm doing.

Victor Yori: 36:46

So, anyhow, enough of that crap, at least for now. What, uh, what do you want to talk about? What's what's, what's coming up? Well, let's see 2025. So we have, we got a lot of good stuff coming up. Man, I'm gonna launch, uh, the brick by brick here very shortly, okay? Um, for those that don't know, you know that's going to be another uh, I don't know what you want to call it. You might have a better description of the podcast within the podcast.

Ty Cobb Backer: 37:09

That's where you know it's not live, it's not the live, it's going to be raw and uncut. Don't don't get that twisted. On his platform he has a couple of different um, different types of episodes of podcast within it's. A guy like ask, andy's got the um, uh, real AF, he's got you know, ed Miletta, I think even has where he's you know. So it's kind of like our podcast within the podcast, where I get to uh talk, like I'm talking right now, freely, openly, without having a guest on, and me just kind of like sharing my vision, my thoughts, the raw and uncut version and probably some of the unsugarcoated version of myself that a lot of people see.

Ty Cobb Backer: 38:01

Not that I'm any different off the mic than I am behind the mic, but I think a little more deeper thoughts, kind of like the stuff that we're talking about today that I think will really resonate, not with coworkers and stuff like that can get anything from it, like the whole life purpose thing. Don't live by accident, you know, I mean live with purpose, don't live by accident, and maybe I can coin that phrase. Yeah, I don't know, um, but uh, you know more more deep down, like heavy is the head that wears the crown, kind of shit. You know what I mean and get get deeper into some of my thoughts, cause I, when I get on a roll, most of that stuff should be recorded, I think, cause it's good stuff that the world I think the world really needs to hear some, some raw and uncut stuff sometimes. So I mean that's kind of my description of it.

Victor Yori: 39:01

Yeah.

Victor Yori: 39:02

I well of it. Yeah, I um, well, I have, I have. Uh, the first couple episodes are done and I can tell anybody watching right now for sure that it is going to be. If you are looking for, if you are a business center, we'll just use that for an example. And if you're looking for something and you're looking, you're stuck or you need an answer within the first three episodes. And I'm not just blowing this up, because you know we don't do this for reviews, we don't do this for any of that bullshit. Now, do it to give back. This is definitely going to help you. Yeah, because behind the scenes, you'll send me 10 minutes. They gave me it's time. This is what I got you know what I mean.

Victor Yori: 39:46

Yeah, and I don't know what to cut out of it. Yeah, I don't Like. My job is to edit it down. Get it, you know. Get it works. A couple minutes in. Yeah, dude, I've taken 10 minutes of your stuff and made three episodes out of it. You know what I mean. Yeah, and I don't like I said, you know me, I don't. I'm not blowing you up, this is a fact. Yeah, if it needs to be cut out, I'll cut it. The hell out. You know that. But yeah, there hasn't been much.

Ty Cobb Backer: 40:12

I had to cut that's cool.

Victor Yori: 40:13

You know what I mean. Put it all together and make it make sense, but man, it's good. Yeah, real good.

Ty Cobb Backer: 40:17

Yeah, I just turning on the camera and the mic and I'm just talking and I think that some of that stuff you might want to, you know it needs to be cut out because I'm um, I'm talking to myself, you know, and I might be like, ah, that was stupid, but you might even want to keep some of that.

Ty Cobb Backer: 40:34

I mean, I, you know that's for you to see through the lens. Yeah, you know, for me, you know what I mean, because you're probably seeing stuff that I don't see, like you've been pointing out shit all morning to me that I don't see because I can't see the forest through the trees most of the time. And but for you, you you're, you're really watching it. You're watching it from a thousand foot view and you're going to see stuff that I don't see. And I think that's what's really cool about it not being live and it being recorded, and watching my true facial expressions and really listening to some of my crazy, crazy ass thoughts on this journey that we call life that I'm on right now and we're in a really cool spot DC Backers in a really cool spot. You know there's a whole bunch of other things in the next couple, you know, I'd say the next 14 days or so 14, 21 days that we're going to be launching and rolling out. I know the team is super excited about SRC. April Hall was our first New Year's Day.

Victor Yori: 41:38

Yeah, it was the first episode of 2024.

Ty Cobb Backer: 41:41

2024, which I was just thinking. I'm going to have to bump, aaron, thomas, I think, to after February, like the second or third week in February, because January 31st or something, I think that'd be a good one. I'll see if April can come on that, because that's the week before SRC, and then the next episode we will be that Wednesday, the 6th. We will be at in Texas then. So that obviously will be, you know, live from McKinley, texas. So I want to get that'll be the week after that. So the 12th ish, 14th ish, February 14th ish. So, aaron, if you're listening, I'm gonna have to bump you, buddy, at least a week or two, february 14th. So, aaron, if you're listening, I'm gonna have to bump you, buddy, um, at least a week or two. Yeah, Um, unless you'll be at SRC. I mean you can be our guest at the 12 o'clock episode on Wednesday yeah.

Ty Cobb Backer: 42:36

Yeah. Come to.

Victor Yori: 42:38

Texas yeah.

Ty Cobb Backer: 42:39

Yeah, uh, so Aaron, we got, um so, beyond tool belt, next week's Jim Johnson, we got Aaron Thompson. We got Daniel Hrabowski with Quantify if you don't know Jim Johnson, he's, you know, the founder CEO or whatever. Him and Chuck Toki over there, top rep Aaron Thompson with Sales Gadget is coming up, daniel Hrabowski, and in between there, before Daniel comes on, we'll be in Cayman.

Victor Yori: 43:07

Yeah.

Ty Cobb Backer: 43:08

Which will be a great episode because we'll have some fricking Titans, some heavy hitters within the industry, Some probably not so much in the industry, but just people who have influenced us in our industry. That you know. Because of them, our industry is going in the direction that it is today. Because of these really smart people that are coming into our industry. I know Daniel Hrabowski will be there, Eric O and and a list of other other people that will be there.

Ty Cobb Backer: 43:38

Woody, my buddy Woody I can't think of his last name, so what if you're watching? I'm sorry, buddy, but Woody is from the uh auto industry. He does dent and ding, repair storm damage on cars, so he's not necessarily in our industry, but again, he he hangs out with us in our industry and has made help make our industry a better place. Because of his how he conducts business and and handles insurance claims and and and things like that has heavily influenced how we do things over here in the roofing industry. So again, getting back to surrounding ourselves around good people, and as uncomfortable as it is for you and myself to fly to Cayman and big shout out to you, dude, like this, first time you're ever out of the country.

Victor Yori: 44:21

Yeah.

Ty Cobb Backer: 44:22

Right, yeah, you don't mind me.

Ty Cobb Backer: 44:24

Right, I know this is uncomfortable for you, it is what it is. But I know, even when we're there, this is where, like, we need to embrace that suck. We won't feel the rewards of the fruit of our labor until we're on our way back. Yeah, you, I'm not saying you won't have moments of like god, this is awesome while you're there, but you will be a different person when you get back from Cayman. So we need to embrace that suck. As uncomfortable as scuba diving is for me, still Okay, and if, if it was up to me, I probably wouldn't go. You know what I mean. I mean it is up to me, but what I'm saying is is I, I can't afford to not go to.

Ty Cobb Backer: 45:07

Came in and be with Eric and all the stuff that he's got lined up for us. He's got some surprises that he's not letting us know. You know good stuff that's going to push us out of our comfort zone, stuff outside of the diving and and him teeing up the group of people that we can network with yeah, you know what I mean and expand our net worth. You know is going to be pretty freaking awesome. And then we're flying into Minnesota to Hook Agency Tim Brown big shout out to him One of our first early adopters of behind the tool belt and sponsorship wise. He's hosting cashflow Kings and you know, I thought I thought a lot about that.

Ty Cobb Backer: 45:56

Like I don't want to get, like I think everybody else is going to be talking about like PNLs and and and revenue and and and stuff like that. I think how I think I'm going to spin it more of a cultural thing. He said I want you to talk about culture, financial culture stuff, or however he worded it. But I think how I'm going to spin it. I was like I'm not going to talk about P&Ls, I'm going to talk more about core values, like taking care of your team and they take care of you and the money will come by. Taking care of people, not just those under here, but getting them on the same page to take care of those of us within the community. And it just happens yeah, you know giving back, you know giving in a way to keep it type of um, uh, breakout and uh, I'm not gonna.

Ty Cobb Backer: 46:49

Like I said I'm not gonna, I'm not, cause I'm not a mathematician, I'm not a CPA, I'm not. You know what I mean. I can talk all day about that stuff P and L's and gross profit and where that needs to be, and and figuring out overhead. Like I, I can go through all that. If someone asks me all those questions, I'll break it down to them, no problem.

Ty Cobb Backer: 47:07

But I think everyone else there will probably be talking about that stuff and even if they're not and he needs me to talk about that I can still pull together enough information to impact some people's lives and business owners lives before we leave there. So but I think I'm going to go more of the path of the cultural taking care of your people, especially when your back's turned, and them doing the next right thing and and crossing all our T's and dotting all our I's and making sure that people are paying their bills and that we're not overpaying for products and materials aren't being left on. And these are just small examples of doing the next right thing right and teaching our team not to cut corners, doing it right the first time it. But it really starts putting your people first over profit and the profit just comes, kind of topic.

Victor Yori: 48:11

Yeah, that's good, because you talk about that all the time and and I mean we practice it here. You know, it's obvious. We love giving back to the community. Yeah, if anybody knows DC backer, they know yeah. Yeah, if anybody knows dc backer, they know. Yeah, like that's the first place they go and the influence that's created locally. Dude, yeah, you know the dotties and you know what I mean. Like yeah, those guys are gung-ho and they're doing a new year's eve thing. They're throwing. I don't even know what they're doing. It's tonight. They're throwing. It starts at 10 o'clock. Yeah, you know what I mean. Like they have, they have gotten. This is rubbing off is where I'm going with it.

Victor Yori: 48:48

You know, what I mean.

Ty Cobb Backer: 48:49

Yeah.

Victor Yori: 48:49

And I mean, that's what we're supposed to do anyway.

Ty Cobb Backer: 48:53

It is what we're supposed to do. That's how you know. I think most people would be upset or envious, or you know we talked about it and we get that award at the Home Build builder show or the york builders association for, uh shit, what the hell is it called, I don't know? Community, community service achievement award, community achievement, community achievement award right, and I, I truly feel this way. I truly do, and I don't know if somebody asked me the question or what, but the biggest achievement we could achieve is somebody beat us, somebody else earned the community achievement award. That in itself, if somebody outdid us, would be the biggest achievement, right, and I think that would piss most people off like, oh, you didn't get the award this year? No, no, because that's not the intention. The intention is is to impact as many people as possible. And if I'm trying to continuously, you know, stay on top, which is good, especially if people are trying to chase us, okay, that's one aspect of it. But if someone does outdo us and they donated 40,000 diapers when we donated 20,000 diapers, now, that's 60,000 diapers that was donated, that is the win, right? Okay, so for Dottie's to have caught the bug, right, because there's no greater feeling in the world I'm getting goosebumps right now Then the impact that you can have on people's lives, that is true success.

Ty Cobb Backer: 50:32

We talk about this all the time and I will continue to keep talking about it, because it's not. That is true wealth. You can't die with money. No one's going to stand up on the podium at your eulogy and talk about how much money he made or she made. No one's going to talk about that. That's not what I want them to remember me by. That is not what I wrote in my own eulogy.

Victor Yori: 50:57

Yeah.

Ty Cobb Backer: 50:59

I want them to remember me by how I made them feel, not necessarily what I did for them Okay, the money that I gave them or the food that I gave them. It's more important to me on how I made them feel. Did I make them feel good? Did I make them feel like shit? Right, my impact that I want to have on people's lives. And again, this is where I struggle, because I know not everyone is going to like me, they're not going to see what I see, nor sometimes can I explain what I see, because it may impact the culture, it may create resentment, it may create. I just can't always share things like that. But not to get off track here, but but the, the amount of impact that we can have the, the inspiration that we can transpire onto someone else, that in itself is the win. And what, what, what better people than the people of Redotti's to have caught that inspirational bug right, to want to impact the community, because I think they always have to a certain level. But I think we've really opened their eyes to the amount of impact that they could actually have in the tool, the vehicle at Dottie's that they have. I think they're starting to realize that Dottie's is the vehicle right, just like roofing TC Backer has become.

Ty Cobb Backer: 52:30

We reviewed our core values yesterday and I don't point it out enough, but not one time in there does it talk about roofing. Not one time does it does it our mission statement talk about? You know our. Our mission is to to put roofs on people's house with the most cost-effective materials as possible. Like it, it, we. We just don't talk about that. Yeah, we want to add value, we want to impact their lives. It's more about how we make ourselves feel around each other. It's more so about how we make other people feel within the community and how we treated them and how we're treating each other Is the nuts and bolts of our core values.

Victor Yori: 53:16

Yeah, because either way, good or bad. You know what I mean Like that's going to catch on. Go to bed. You know what I mean Like like that's going to catch on so you can go down that road of not really caring how it gets done and have that negative impact or actually care enough. Start with yourself and push that forward through the team. Right, because what that's going to do is it's just going to go down. It's a ripple effect. We talk about the ripple effect all the time. Yeah, you know what I mean.

Ty Cobb Backer: 53:42

Yeah, what better way to do that? Yeah, you know, yeah, and what a what a better, no better partner.

Victor Yori: 53:50

Like you know, they, they like to come down and help us and and I know you've gone up there and helped them with some things and and, uh, and I know we're going to collaborate on some other stuff, you know there's stuff coming, yeah, you know, and not to get off like and anybody doesn't know that thotties is a local, uh, locally owned, market here, um, and we are all about local, yep, you know, um, for cc backer side of things, you know, and, uh, I don't know.

Victor Yori: 54:16

Man, let's talk about the b-mac award, the b-mac have not had a chance to talk about that yeah, I think my um.

Ty Cobb Backer: 54:25

Why I haven't? I think I don't know if it's fear or maybe an invert, what? What's the opposite of ego? Humility, you know, maybe yeah, yeah, I don't know, I haven't really bought it up, because I just don't. I mean, yeah, we let's talk about it.

Victor Yori: 54:44

I just want to have you know, like your side of it, we got to see it. Like you know. I don't know if you know, but we knew ahead of time we were getting it. I didn't know that. Thank you to the RoofCon crew for making that happen. But dude, dude, I know what it meant for me to see it. I just wanted to see you know. You wanted to share how you felt about it at the time.

Ty Cobb Backer: 55:06

Now I'm going to go back to what I was saying right before we got jamming here. A little bit was. Unfortunately I can't relish in the moment.

Victor Yori: 55:15

Yeah.

Ty Cobb Backer: 55:16

I don't know if that's my pride or my. Don't forget where you come from, bum. Yeah, you know, I don't ever want to be complacent. I don't ever want to forget if I. You know, my dad told me something a long time ago if I don't work for it, no one's going to give it to me, and that stuck with me. There's many things that my father's going to give it to me and that stuck with me. There's many things that my father had said to me over the years and I don't want to go into any of them because it's it's the type of language that he used, that. But the one thing that he, you know, I've watched my parents work.

Ty Cobb Backer: 55:57

My dad is the hardest working, most smartest person I know and I've never saw him let up at the age 78. I think he's 78, 76 right now. Still works every day. Okay, never has not let up. Still in upstate New York right now building a cabin Right Like this man is just freaking beast.

Ty Cobb Backer: 56:19

Okay, and I'll be honest with you and I tell him this I want to be his greatest achievement which helps drive me. Same with my mother, I want to be my, my mom's, greatest achievement that she, even though she's no longer with us. I know she's looking down on us, I know I know Karen Shearer, I know Ann Backer both are looking down at us right now and I I'm so terrified of letting up and letting them down and letting everyone else down, not egotistically, but letting everyone by not suiting up and showing up, you know, because I know there's a lot riding on this. You know, I know that and and I you know what's what's awesome is is that I love it. I love what we do here. I love the impact that we have on people. I love it here. I love the impact that we have on people. I love it.

Ty Cobb Backer: 57:24

And you know what I guess we brought, we broke, we broke it out the, the BMAC award here this morning I wasn't sure if we were going to talk about it or not but the Ben Ben Machaka award, which there's not many awards given in in the roofing industry I don't know if there's any outside of the Ben Machaco award, especially at roof con to to have been given such a prestigious, meaningful, with with substance Like this. This means something like this isn't just like let's make something up and and and you know, a gold star Friday, where everybody gets a fricking gold star like this. This isn't that Okay. This is the industry. The industry, the entire industry okay has recognized the achievements, the impact that we because I didn't do this alone the things that they said, why we, why we got this right. I was just at the helm, screaming, hollering, pointing directions, you know, giving directions. It really this is you know what, and I guess, if there is a selfish part, was me not getting this out sooner so our entire team could celebrate this together.

Victor Yori: 58:58

Yes, yeah, cause it is about the team yeah.

Ty Cobb Backer: 59:01

Yeah, this, this, this is a win for the entire team. That's what this is. So when we have our first quarter kickoff banquet, it's going to be an honor of Ben Machaka and it's going to be in honor of those of us here at TC backer and all the other companies TC backer companies Okay, to celebrate the award that the entire company and and our supporters right, because we couldn't have did it without the Zach Fishers, the all the families that come out to our charitable events, the families that have hired us to to you know perform, you know our, our, our practices on their, you know, on their homes and stuff like that. You know that's who the award goes at. That's who really our team and our community and the families and our partners that have supported us along the way, and I'm talking GAF CertainTeed. You know it's funny, I'm going to get off topic here real quick and you said something about local and I don't know if I've reminded you of this for a while or if you've ever heard me say this, and if I have, it's been a minute.

Ty Cobb Backer: 1:00:23

We, if you think about the products that we use here at TC Backer Construction, all of our products are made right here in Pennsylvania. Gaf shingles Meyerstown, pennsylvania, certainteed siding Melbourne, pennsylvania. Okay, our windows Philadelphia, pennsylvania, and and honestly the list goes on our gutter materials come from right here in Pennsylvania, even down South, at all of our locations, and I know there's a couple other things that we use that are made right here in the state of Pennsylvania. You know that's. One thing about our company is that we've remained loyal right to our distribution and manufacturing. There's been some times that we've had to expand our reach a little bit just for footprint purposes or logistical reasons and things like that, but for the most part we've stayed pretty loyal to our products, our, our, our customers. You know our team, you know everybody like that, and it really comes down to the, the local, you know community and you know just remaining loyal.

Ty Cobb Backer: 1:01:37

So, anyhow, I just wanted to throw that out there because I thought of that when you said you know where it's about local and it really is. But getting back to the Ben Machako award, you know, shame on me for not celebrating this win with, with our team. So I and I did that before with something those. You know we need to post this shit, we need to get a group photo before we take the Christmas tree down Yep and hold this and probably whatever other award that we have in this building and just celebrate that win, all the wins that we've had, because collectively, like I read yesterday, we celebrate collectively. When one individual wins, we all win. That's a part of our core values, right?

Victor Yori: 1:02:24

And you know, I, I, I get, I'm empathetic when it comes to to the reason behind what you just said. Okay, and what I mean by that is it's easy to go. Okay, we want it. We don't want to show it off, we don't want to show. You know what I mean. Unfortunately, there are people out there to do that, but personally, I think for us to hold all of them together as a group says a lot, because it's not really just about the award. It's the effort that went into that, it's our culture. Culture, it's our team, it's their beliefs, their passion. You know what I mean. Yeah, so that picture is going to be great for two reasons. For one, we don't have one now, being who I am, yeah, um. But more importantly, it's going to show. It's going to show the world what can happen when you pull together and you work as a team and have each other's back, one left behind. Yeah, you know what I mean. Yeah, it all goes into that. That's, that's our, that's our core values as part of our culture. Why?

Ty Cobb Backer: 1:03:32

not. Yeah, you said something about you know, on our way to achieve that. It's. You know what's cool. It's who we're becoming.

Ty Cobb Backer: 1:03:41

On our way to push, keep pushing the things that we're learning, the skill sets that we're developing to achieve those awards, those goals, those things and half these things we didn't even know existed. Like, next thing we know we're getting phone calls, I'm being called up on stage for this and you know we go to a banquet and next thing you know they're rattling off eight different awards one year for us. And it's like that's not even why we showed up here. We came to support our local builders association. We didn't. And then, of course, it planted the seed like oh shit, they canned out awards here. Okay, pretty cool, pretty dope, right. And you know that's the thing too.

Ty Cobb Backer: 1:04:26

A lot of people use that to their advantage and we should probably be a little better about it. And deshaun said this on an episode with baker and I a couple years ago. Was is like are you, are you being humble, are you hiding, you know? And we got to ask ourselves that question sometimes, because there's no reason that we can't use those awards that sit. There's so many awards that man like we're not even using that to our advantage for marketing or letting people know our local communities know that we've just recently received the three-star president's triple, triple excellence.

Ty Cobb Backer: 1:04:58

That's what it's triple excellence award from gaf, like they should know that. Yep, you know, I mean that should be, you know, hey, you know that that means it's only two percent, 1.5 actually, to be exact. One, one and a half percent of us can only be, uh, master elite contractors in the country. Yeah, you know what I mean. Like that's that.

Ty Cobb Backer: 1:05:21

That in itself is a pretty big deal, but within that there's, there's other things that we must achieve, you know, and it kind of gives us those that are, that are, that are of the master elite, like, so those of us that are master elite, now that gives us one leg up on each other in there too, cause some, some don't get triple excellence. Like, there's there's, there's more within that that we need to achieve. And that's that was my thinking, you know, when I got off that stage down there, I was like okay, what else? What other levels of this mastery thing can we hit? Like, or is there a ceiling here? Is there a ceiling or is there other things in here that we need to achieve? But I think, more importantly, it's who we become trying to achieve those things.

Victor Yori: 1:06:08

Yeah, yeah, the experience.

Ty Cobb Backer: 1:06:11

Yeah, yeah, all of it, yeah. Is there anything else that we should bring up discuss? I know you wanted to talk a little more about our up-and-coming stuff and our year in review.

Victor Yori: 1:06:24

Well, the year in review. I was thinking like dude, we're blessed, because this past year I went through every episode, every episode this year, and there is not one in there. That's not top-notch. You know what I mean.

Victor Yori: 1:06:42

I'm very, very, very pleased with where this is headed. Well, not just a content level, but what, what your vision was for us to stand for. You know what I mean which is always given back. That's what we do here and that's the reason we do this show. If anybody doesn't't know that now you know, you know this isn't monetary thing. We don't, none of that.

Ty Cobb Backer: 1:07:08

Yeah.

Victor Yori: 1:07:09

And that warms my heart because that keeps me and this goes back to the culture thing that keeps me wanting to do this, wanting to learn more, take more classes. I didn't know anything about any of this. The video, I had no idea. You know that, you know, yeah, but I felt like we needed something different than what's out there and the whole live thing yeah I, I wouldn't want to do it any other way, I wouldn't either. I wouldn't either.

Ty Cobb Backer: 1:07:36

Seriously like yeah, this is the only way this can happen I think think so too, and you know, that's what that honestly is, what makes it so difficult, where I struggle sometimes of like man, I sucked, I shouldn't have said that Well, live raw and uncut too late now gross and balls right, because really that's what it took.

Victor Yori: 1:07:58

Yeah.

Ty Cobb Backer: 1:07:59

You know five years five years.

Victor Yori: 1:08:02

Speaking of that, we do have our technically our anniversary, our 50-year anniversary, coming up. I believe it's january 23rd. What day is?

Ty Cobb Backer: 1:08:11

that fall on? Is that a falls on a?

Victor Yori: 1:08:13

tuesday, I believe. Okay, thursday, um, but either way, we're going to make some plan.

Ty Cobb Backer: 1:08:20

I have some plans for that show, okay I'm just kind of letting you go with it. I'm not digging.

Victor Yori: 1:08:25

Yeah, well, you can't because I hit it all anyway, okay.

Ty Cobb Backer: 1:08:29

I swear to you I wasn't digging around. I want to be surprised and also I want to see your vision. I have not influenced, encouraged, directed. I'm excited for you, I'm excited, I'm excited to see what you've crafted.

Victor Yori: 1:08:51

Yeah.

Ty Cobb Backer: 1:08:52

On your own, it's on your own.

Victor Yori: 1:08:54

It's kind of my vision, like you said, my perspective of it. But I also feel like being where we've been been, being around all the people we've been around and seeing the reaction of them. You know, when we take the circus, the circus on the road, you know, we pull up the big tent and we go down the road. Yeah, the impact, like that's one thing when people go, oh, but what I'm getting, it's good, huh yeah yeah okay, I'm excited, I am, I'm excited, so hurry up finish it.

Ty Cobb Backer: 1:09:26

Yeah, it's almost done okay, um, yeah, no, it's. It's been a wild ride. It really has, and the impact is real. The struggle has been real. Uh, the learning has been amazing. You know, I can only pray to God that that I remain. I remain, uh, driven, I remain resilient and I remain teachable. You know, that's, uh, that's kind of my goal for 2025, along with, um, uh, being more intentional.

Ty Cobb Backer: 1:09:59

We talked about that being more intentional. We talked about that being more intentional with my time removing some things in order to because a lot of people like to stack shit, and I talked about this last year too, and I did a pretty good job, but I feel like I can do better intentionally, you know. I know that that's becoming a catch word, every catchphrase and be intentional, you know. But seriously, you know, I was just talking to Tam this morning about my, my calendar and carving out time. You know that I have to be intentional with we talked about carving out time for behind the tool belt being more intentional, not not being just off the cuff. So much Intentional with my family time. You know what I mean. Uh, intentional with downtime where, like we talked about the other day, like you know, joe Joseph Hughes posted something the other day, and he is so accurate.

Ty Cobb Backer: 1:10:59

You know, it's in those times that I'm I'm playing dominoes with my family. It's in those times that I'm I'm playing dominoes with my family. It's in those times I'm on the boat fishing um, and it's. It's in those times I'm just with being, just being with. I don't have to be doing anything, but just removing myself from the atmosphere that I'm in currently in right now, and and placing myself in a different atmosphere, different, different view. Right, it could be anything. It could be outside, standing. That's where the creativity takes place, that's where the genius ideas happen, not always sitting behind the computer screen, not being at work. I'll be honest with you, I don't know if I'm not saying I haven't come up with great ideas or a direction that we're moving in. I'll be honest with you, it's not when I've been in this building. So I need to make sure I'm carving out enough recharge time in my calendar to recharge not just physically but mentally, recharge my thoughts and my ideas and get a different perspective by removing myself from the atmosphere that I'm in.

Victor Yori: 1:12:17

Yeah, yeah.

Ty Cobb Backer: 1:12:18

Probably most importantly.

Victor Yori: 1:12:20

Yeah.

Ty Cobb Backer: 1:12:20

Not just for me, but everybody else around me. I need to, I need to make sure that I'm carving out enough time. So, in essence is is that I'm trying to figure out where all the dead by accident space is taking place, like I talked about earlier, like I don't want this shit to happen by accident. You know what I mean. I want to be more tactical about it, not intentional tactical, okay. I need to be more tactical with my time, okay, and make sure that I'm not even going to say balance, but there's a. There's a correct enough blend for me. Your balance may be different, your blend may be different than mine. You know what I mean and I'm going to be super tactical moving into 2025 with my time, who I'm spending it with, how much time I'm spending with them. Right, and making sure there's enough recharge, reboot, rejuvenate revision, time revision.

Victor Yori: 1:13:20

Yeah, yeah.

Ty Cobb Backer: 1:13:22

Yeah.

Victor Yori: 1:13:22

I get it. I feel the same way like I. I just be a creative mind sometimes. You just need to step outside of that, that circle or that the situation, whatever you want to call it. Yeah, I can sit home in my studio and and that's sometimes where my best idea is going from absolutely or when we're on a trip. Yeah, or when we're from, or when we're on a trip, yeah, or when we're not here.

Ty Cobb Backer: 1:13:44

Yeah, when we're on the road driving. Yeah, that is my best. Yeah, I am at my best. I don't know what it is. I grew up my office how this got started, and even before that, my office was always in my truck. I didn't even have an office Okay, it was my truck. I didn't even have an office, okay, it was my truck. My briefcase was in there. You know, back then it was the, the, what was the name? Of the atlas? Who made maps back then?

Ty Cobb Backer: 1:14:10

oh, oh geez, I actually still have some of them I can't remember, but I mean, that's what? That's what? Yeah, I didn't have google. I didn't I didn't have maps. Yeah, yeah, we didn't have Google, I didn't have Maps. Yeah, we didn't have Tom Toms yet. We didn't have the Garmins yet. None of that.

Victor Yori: 1:14:29

You pulled over and found your spot.

Ty Cobb Backer: 1:14:30

Yeah, your car didn't talk to you.

Victor Yori: 1:14:32

Page 52, A13, whatever.

Ty Cobb Backer: 1:14:36

Yeah, and even before then. Then we got Tom Tom and then we got Garmins and then there was built-in GPSs in the car and then, if it didn't, it was on your phone, you know, and uh, but I and and I always problem solve while I was on the road, cause usually I was on my way to a problem, you know what I mean. Or an appointment or a delivery or something like that, but it was always about solution. You know what I mean. I'm on my way to, to, to resolute something. Do you know what I mean?

Ty Cobb Backer: 1:15:05

And I, I, you know, I don't know if you know, in music and podcast and books, you know I listened to a crap ton of tapes, you know. Back then CDs, you know, then serious satellite radio came out and there was talk show host and and and like music played a lot, plays a lot in my emotions today, you know. And where I want to be, I'll have to listen to a certain type of music, or where I'm at I have to listen to. I don't have to, but do end up listening to where I'm at or where I want to elevate myself to. Yeah, you know what I mean. So music and being on the road and that sound and the surround sound of that music coming through the speakers in a vehicle. I don't know.

Victor Yori: 1:15:49

I just always, have always, had my most creative moments in a vehicle yeah, I got a bunch of stuff recorded on my phone, just let you know okay, yeah just audio stuff that I'm chopping up at the moment.

Ty Cobb Backer: 1:16:02

I can't even imagine oh, it's good. I can't even imagine Good, yeah, that's good. Well, I think where are we at An hour and 17 minutes Is? There anything else that you want to review? Is there something? Not really.

Victor Yori: 1:16:18

I just, I don't know it just an amazing year. It was, but 2025 is going to be even bigger.

Ty Cobb Backer: 1:16:23

Yeah.

Victor Yori: 1:16:24

You know, yeah, and I'm looking at it as I was reading something Winston Churchill said I can't, I can't. It's not verbatim, but basically, what are you bringing in to the new year or not? Are you looking forward? You know what I mean. What's the year going to give you?

Ty Cobb Backer: 1:16:42

you know what I mean. What's the year going to give you? What are you bringing into it?

Victor Yori: 1:16:44

yeah, you know what I mean. Kind of like, yeah, yeah, we talk about all the time. It's kind of funny. I was, I'm reading a book on wesson churchill and it kind of popped up for the new year thing nice.

Ty Cobb Backer: 1:16:51

Yeah, yeah, that dude was a beast. I know he was, yeah, a beast before his time. Yes, you know, yeah, yeah, yeah, there's that era the 1900s had produced some of the greatest leaders in in our time.

Victor Yori: 1:17:08

Yeah.

Ty Cobb Backer: 1:17:08

I mean from the Henry Fords to the Winston Churchills, to the Dale Carnegie's, to the. I mean the list. The list goes on books that we're still reading today, decades later century. Yeah, yeah, A century later. Yeah, a century later yeah okay, incredible, it is incredible. I've studied. I love the fact that you're reading about winston churchill.

Victor Yori: 1:17:30

Yeah, I love that I watched a documentary about him through world war ii yeah and dude that guy just being decisive and uncertain, but still suited up. I'm wondering man resilient?

Ty Cobb Backer: 1:17:41

yeah, that was amazing that's kind of where I am good stuff, I'm glad Henry Ford's another good one. You know, if I ever had to say who we want to be like, I want to be the Henry Ford of roofing. I want to be the Ford Motor Company the early. I want to be the Ford motor company the early days, the assembly line right, yeah, you know what I mean. The assembly line, the Henry Ford of the roofing industry.

Victor Yori: 1:18:12

That's good.

Ty Cobb Backer: 1:18:13

Yeah, yeah, yeah, I don't want to be the Chick-fil-A, I don't want to be the Amazon. I know I've thrown that out there a couple of times, but but really at the end of the day, I want to be the Henry Ford, the Ford motor company in the 1900s where he, he was hell bent. There there was, there was two colors of of model Ts that you could get black and no other color than black, and he was hell bent on that. And I get that. I understand if you read about that that part where he was like all cars and then other manufactured car manufacturers were were starting to come out, um, with different color card weight. You know stuff like that and how sales started to drop and he was still hell bent. You know, no, no, no, no, he you know. And um, so, yeah, anyhow, good good stuff, good, good episode. Vick, I love you I love you too.

Ty Cobb Backer: 1:19:13

I want you to know that I do too thank you so much for everything and and thank, thank you everybody, you know. Another shout out to sammy upstairs, uh, probably, where I know she's working today. She's just a fucking beast. Um, she said yesterday in the meeting I heard it loud and clear and I knew it and I even I respond. My response was as I know, I know that. And she said I wouldn't do what I do for anyone else, yeah, but you, yeah, as my daughter was sitting right behind her. Yeah, yeah, um, good shit that's good shit um anyhow, I love everybody here in this building.

Ty Cobb Backer: 1:19:51

Thank you guys for tuning in for episode 262. I could swear I'm having deja vu. I feel like I was it maybe 16 be one 62.

Victor Yori: 1:20:00

I don't know there's been quite a few of them, yeah.

Ty Cobb Backer: 1:20:03

Yeah, there was 62, one 62, and now we're at two 62. Amazing, yeah. So, anyhow, till next week. Jim Johnson, january 8th. That'll be a great show. I don't know, we may have another special guest. There will be some people here, I think, visiting.

Victor Yori: 1:20:22

Yeah.

Ty Cobb Backer: 1:20:23

I'm have another special guest. There will be some people here, I think, visiting. Yeah, uh, I'm not going to throw that out there, but there might be somebody here, um, visiting our office, that if their flight doesn't leave, maybe we'll sneak them on here all right, uh, so we may have an in-studio guest and but for sure jim johnson will be on the show.

Ty Cobb Backer: 1:20:40

I'm super pumped about that. Jim's never been on the show before. The guy is a freaking genius in in the space that he's in. He's obviously in the roofing industry, but the space, the, the uh sales training space that he's in right now I mean just amazing what him and chuck tokey are doing over there at top rep. So I'm super excited about that. That's one I feel like I probably should prepare for a little bit, and again, I got to be tactical with my time and I'm going to, and anyhow, thank you guys for having allowing us to do this, you know, and encouraging and inspiring us and and and participating in all the crazy shit that we do here at TC background, behind the tool belt. Thank you guys. So Merry Christmas and happy new years, and I can't wait to see everybody on the other side. So till then, be good.

Victor Yori: 1:21:34

See everybody.