Ty Cobb Backer: 0:00

Welcome back to episode 259 of Behind the Tool Belt. Thank you for joining us on this Wednesday edition. Today we have another special guest. Stay tuned, and we will be back after our short brief. What is it? Our intro? Yes, sir, from our sponsors, yep.

Speaker 2: 0:43

Welcome to Behind the Tool Belt, where the stories are bold, the conversations are real and the insights come to you live, raw and uncut. Every week, host Ty Cobb-Backer sits down with game changers, trailblazers and industry leaders who aren't afraid to tell it like it is no filters, no scripts, just the truth. Please welcome your host of Behind the Tool Belt, ty Cobb-Backer.

Ty Cobb Backer: 1:12

Welcome back everybody. What a wonderful Wednesday. I heard it is raining in the great state of Pennsylvania, york, pa. Great day to be in York, pa. Fortunately for us, we are in the great state of South Carolina, greenville, south Carolina. That is Brian, my good friend Brian, here, who is our. I don't know, we're going to have to come up with a job title for you Got to figure it out. Yeah, we're going to figure it out. So, director director. Director of sales training. Director of sales training Brian Good TC.

Brian Good: 1:49

Backer.

Ty Cobb Backer: 1:49

Construction. That's how most things happen, figure it out on the fly, yeah.

Ty Cobb Backer: 1:54

At TC Backers usually on Beyond Tool Belt. 21, turkey. Salute was born here. What else? I think a whole lot of other crazy ideas and I think most of our teammates watch this to kind of like figure out, like what's next. Yeah, what's going? I think, a whole lot of other crazy ideas. I think most of our teammates watch this to figure out what's next. What's going through Ty's crazy mind or whoever our guest is.

Ty Cobb Backer: 2:12

We had a wonderful opportunity last week. Chris, my co-host of Behind the Tool Belt and one of the founders. It's crazy about Behind the Tool Belt. What's crazy about it is we're coming up on our five-year mark and next week technically not officially, but technically there's a difference Should be our five-year milestone, episode 260. If you divide and do the math, my eyes, that's five years. But according to victor, my great friend, who snores like a angry wild boar, um, um is stating I think january 23rd is our exact date. That was when we we decided to go live for the very first time in Shane DeGary's basement. Big shout out to Shane. And if it wasn't for Shane, I don't know We'd have probably figured it out, but Shane definitely helped us.

Ty Cobb Backer: 3:16

Fast track, you know, back on iPhone 8. You know we had a Yeti mic even back then, I think our first one. We didn't even have a Yeti mic that plugged right into the bottom of the iPhone 8 back then and we never realized what this would actually turn into back then. I mean it was to plug our charitable events and you know, the next couple of weeks we'll probably be talking a lot about, you know, the birth, the founding of Behind the Tool Belt, why we started it, why we continue to do it, because it's I forget sometimes and Vic will remind me or some other guests. Mark Jones called me today and, you know, thanked me for a shout out that that I think Baker actually gave him last week for his participation in the 21 Turkey Salute and everything that he donated like crazy amounts of food and time and energy and his resources. So a big shout out again to Mark Jones and JCB Entertainment Food Truck Services. Amazing person. He's helped us out with numerous things the golf outing and speaking of the birth of things, the golf outing Steven Spence was on an episode he's been on a couple of times and that's where he got inspired to want to do Swing for Recovery. We had a great conversation. So the birth of Swing for Recovery happened here during a conversation on Behind the Tool Belt, and a lot of good stuff.

Ty Cobb Backer: 4:44

A lot of great things have came from, you know, my public speaking not that I'm an Ed Milet or a John Maxwell, by no means, but me being comfortable with being uncomfortable, you know, has this being in front of a camera. It's not the easiest thing. It's like being on a virtual stage here and we've had a lot of great guests come on and have plugged their services and the great things that they've done for our industry or locally Chris Markey big shout out to him. And David Bruno, who's been on the show several times and how he's been probably one of our biggest supporters. And David Kayaks and Zach Fishers of the world that tune in every single week for five years. Right, and if they're the ones why we fashionably start late every week, because they get upset and frustrated with us when we start on time, because they tend to end up missing the first five or 10 minutes of the show, and I think you know for those of you listening for the first time, I just wanted to let you know that's why we're always late.

Ty Cobb Backer: 5:52

Really, what happens is it's technology. We never know, you know, especially early on in the early days, like we had electrical issues, we had internet issues, we had uh, what? What was the name of the platform that we used to use? Obs was we? Just it was. It was a free app that would allow you to stream from, and there was no like paid version of it. So that's all we knew at the time. And then, as time went on, and the better we got at this, obviously our equipment got a lot better too. We, we graduated from, I think, an iPhone 8 to a Canon Rebel camera, and I think we still have that same camera and lens, right, wrong or indifferent. We're kind of sentimental like that. We should probably put that thing in a case somewhere that along with that iPhone 8, wherever the hell that thing got to. I'm sure, if I look through my drawers at home, because I don't throw anything away, but anyhow, be good or be good at it, my man. So what's on your mind, man? What's going on?

Brian Good: 6:51

Got a lot of things happening with Greenville. Got a lot of good things happening here. Got the team coming down tomorrow Going to have a big family get-together. Paint the vision, Make sure everybody's on the same page, continue rowing in the right direction. Big things happening down here Also in York. A lot of momentum building over the last couple of months, which is crazy because this is the time of year where things start to slow down. It is in this industry and I feel like we've still got our foot firmly pressed with the gas.

Ty Cobb Backer: 7:24

No, you're absolutely right about that, that there's no time to let up, right, zero days off. And I don't mean that like you got to work seven days a week, a hundred hours a week, kind of thing, but like you, you need to do things right, you need to prepare, you need to prep and we talked about it earlier. Like I, I want to make sure that I'm mentally, physically, spiritually, um, educationally, up to speed of where, where I need to be all the time. So what that for me means. Zero days off, like, am I continuously getting the proper rest, which I didn't last night?

Ty Cobb Backer: 8:01

Um, eating, dieting, uh, reading, reading's a big thing. I'm reading a couple, couple different books right now. That's what I mean by zero days off. Right, like I continuously need to leadership starts within, right, like, if I'm not continuously educating myself and pouring that into you and inspiring you and inspiring those around us, and not letting up. Like, if you see me coasting, what are you going to do, and then what's your team going to do, and then what's everyone else going to do? Right, and to be able to surround yourself around like-minded people like us. And I know, brian, that's why I wanted you to come on the show because you know, brian, you've been with us now what three, maybe four years now?

Brian Good: 8:40

Coming up on three.

Ty Cobb Backer: 8:46

Coming up on three, coming up on three years already. Um, you know, I'm sure you did not know what to expect when you came to work here. Um, I've seen the exponential growth in you as as a human being, as as as a person, as a leader co-leader today is what I consider you. We're all co-leaders, um and uh, to watch that growth in you and like, said I'm sure other places that you came from, where you work before, I think the mindset is, you know, it's cold out, things tend to slow down, but this is where the actual rubber meets the road right, this is where not only are you training, you know, physically, but mentally, your teams. You're, you're keeping the momentum right. We're preparing ourselves. We've actually been preparing ourselves, like you said, for a couple of months now, for 2025.

Ty Cobb Backer: 9:32

And there are some short-term things that have affected 2024, impacted positively that we're preparing ourselves for 2025. Like, what does it look like? Like we've put ourselves in the position of like what does this look like? Like we've put ourself in the position of like what does this look like this time next year? Like it's hard to put yourself there if you've never experienced it, but we try to do that. Like, what does this look like? How? Where are we going to be? Who do we need? What do we need, what, what resources, what training are? And this is the time that we take advantage of that. But we've done such a great job of of marketing our team John, john, stauffer and Skylar and Vic and and the David Bruno's of the world and local IQs, and have have done such a great job of positioning ourselves in our market that you know we're still getting leads, like the day before Thanksgiving, the day after Thanksgiving, like the phone continues to keep ringing because of the work that we continue. We never let off the gas, like you had mentioned, and I think that's very important for those you know, entrepreneurs, solopreneurs, entrepreneurs, ceos, managers you know to hear that message that you know if, if they and don't get me wrong we need time to rest, time to spend good quality time with, with family, but there's also time and we need to differentiate the two of, like you know, like now's the time that we need to put into work Right and so that we're prepared for spring, we have the right amount of people, the right amount of education, get our SOP straightened up Right, like now that the dust is starting to settle and the smoke starting to clear a little bit. What can we improve upon and continue to keep growing as a person? So then the business, our teams, the people around us can continue to keep growing as a person. So then the business, our teams, the people around us can continue to keep growing.

Ty Cobb Backer: 11:29

And I think that's a major facet, that I don't think enough people listen to enough podcasts. I don't think enough people listen to enough books. I don't think enough people read or even know what to read. I guess because self-improvement plays such a huge part. Read, I guess because you know self-improvement plays such a huge part. It plays everything in in how you lead yourself in your professional life. What, what?

Ty Cobb Backer: 11:50

The work that I'm putting in when I'm not in front of this camera, the work that I'm putting in when I'm not in the office, plays such a detrimental role. You know, I brought my workout gear with me down here. Right, I didn't get to work out this morning Cause, like I said, we got to bed this morning and back up early this morning. But I plan on hitting the gym a little bit tonight and don't want to let up, because that's where I've learned to blow off steam, that's where I found I've get some of my most creative juices flowing because of the blood flow, the sweat and sweating out all the impurities and drinking a lot of water, and I've inspired Vic to drink a shit ton of Red Bulls and now I'm trying to inspire him not to drink a bunch of Red Bulls.

Ty Cobb Backer: 12:30

And that's true story. I'm sorry, vic, I hope it doesn't kill you, but I've always been a big peer pressure kind of guy. You know right, wrong or indifferent, and that's really what it is right Like, that peer pressure, that accountability. So, yeah, thank you for that segue into what it is that we're doing. Down here in Greenville Got a big family, you know.

Ty Cobb Backer: 12:52

The team's coming in town from Charleston Bluffton and, like you said, we're going to review the core values with them, review some of the newer SOPs, some of the older SOPs, some of the modified SOPs, the KPI, the KPI dashboard. I'm going to show everybody the new KPI dashboard that we've come up with, or AJ's team's developing for us right now, and that's very exciting because of it collecting all the data information from the three or four other applications that we use, from QuickBooks to JP to Sales Gadget, to Google. It's going to pull all that stuff in along with. Unfortunately, there's still going to be some manual things that need to be put in it, but it's one place that we can go to see all the data and information. And that's from continued growth. Continue working on ourselves and identifying pain points and talking about them openly.

Ty Cobb Backer: 13:50

Right Communication, bringing the team in communicating.

Ty Cobb Backer: 13:53

Yep, we haven't done everything great, we haven't done everything perfect, but we've learned a lot along the way and being vulnerable with each other. I think we've had some pretty vulnerable conversations over the past 24 hours and it's nice to know that I think you feel comfortable enough to be, I think you. What did you say? You said something to me Like I don't totally agree with that or something like that, and I said it myself, like I'm grateful that you feel comfortable enough to speak your mind openly and, like I said to you this morning, like I want you to know where I'm at. It's not fair to anybody to not know. And this is the thing. If I'm not talking to you, I don't like you, I just totally ignore you. You know what I'm saying, but when I'm picking at you, that's the thing. If I, if you, if I, if you come up with a nickname, if I've come up with a nickname for you, you're in you know, and that's just one thing about me, and I like to have a good time.

Ty Cobb Backer: 14:46

I don't always want to take myself so damn serious and I don't expect everybody around me to take themselves so serious, but I also need to have people around me that that know when it's time to be serious. You know what I mean. Like, because we want to work hard, we want to play hard too. We want to go to the roof cons and you know, play hard. You know what I mean. That's us playing hard, but we're also getting educated while we're there. Yeah, you know what I mean. That's us playing hard, but we're also getting educated while we're there. You know what I mean. That's that personal development that we take home and apply to our professional life. So, yeah, that was a pretty good ramble. So, anywho, zach Fisher posted something in here. Jim just said yep, we'll see you tomorrow.

Ty Cobb Backer: 15:31

Buddy Zach said remember the time that we had to fire up the generator and couldn't even hear us? Um, so we lost power and, uh, somehow I think the live stream was still going. I don't know how, but we ended up losing power and turning on the uh, a generator, like I got this big-ass diesel generator and dude, it's like I don't know if we had it in the building, which we probably shouldn't have, or was it outside and it was still that damn loud. But we got everything plugged back in and, hey, we're still here. Brad Whitlock from GAF, poor guy, he's the one that could see us the whole time. He's like all I could see was flashlights around the room as we're tripping over. So because we're from, the show must go on. Most people, I think, would have just gave up. Like that's it, we're done. Pull the plug. Or the plug plug was pulled, um, but uh, we don't. I think a car hit a telephone pole or there was a storm.

Ty Cobb Backer: 16:26

We were sitting in a flood one time. It rained so hard water was coming through the wall. Literally there was this much water. I was sitting on a flood one time. It rained so hard water was coming through the wall. Literally there was this much water. I was sitting on a bar stool and I had to put my feet up. People couldn't see what was happening, but it was happening. And again, I think most people would be like now we're, we're in the middle of a flood. Sorry, monsoon came through. We were a chris baker, I think, was at home on his phone pushing water out of his basement, or was that a different flood? Yeah, so we had many floods. That was because we were up at the Top Shop when we did that episode.

Ty Cobb Backer: 17:04

But yeah, this has been an integral part of the growth for me Beyond Tool Belt, an integral growth, uh part for TC back or two. I think I think it's really helped with the, the com, camaraderie and the culture. Um, our team gets to see, you know, many different faces throughout the industry. I love bringing my coworkers on, my co-leaders on to um to kind of like one. I kind of get a sick satisfaction out of making you feel uncomfortable, which I know you don't feel uncomfortable. This is actually your second time on. We did a little side episode at the York County South central PA's expo, the first one.

Ty Cobb Backer: 17:46

Yeah, it was a whole mouthful there, but that was. I can't wait till next year. Big shout out to Lori, lori and the girls over at the york builders association, which we have our home shows getting ready to come up soon, which I'm super excited about. That too. That's another good um, team building exercise. We've turned, you know, our builder shows and stuff like that into team building exercises and stuff like that.

Ty Cobb Backer: 18:06

But that's what it, that's what this is really about, right, like we spend more time with each other than we probably do with most of our family members and stuff like that, and and um, you know, just trying to make the best out of it and do the best that we can do and and uh, continuously keep growing and learning with each other and and, you know, a true, a true genuine culture is when I'm learning more from you guys than you're learning from me, and and that I think that I think humility plays a big part in that too. You know, you gotta be humble enough to kind of let go of things and and let people flourish and grow and and bloom and blossom and and and things like that. We've talked a lot about that kind of stuff over the past 24 hours, and, and, and other times too, and it's like you know. You know the the greatest thing is is watching other people develop themselves into a leadership position. I think that is probably has become one of my biggest, uh, biggest, happiest moments of gratitude is watching. You know, you, in particular, and, and, and Mike and and, uh, vic, blossom into you know the, an AV, audio media content creating full, like the, the, the, the capturing of content. You know the 21, turkey.

Ty Cobb Backer: 19:19

So did you watch the video last week that he made Dude so good? I mean seriously, like they, I, I could have just cried that whole episode, like I. If there would have been one that I needed to walk away from because of being in front of the camera, that would have been the episode where I was like I can't do this. That shit got me choked up and that's the thing to watch him.

Ty Cobb Backer: 19:42

You know and I'm not taking the credit for that he put the work in. You know what I mean. My job is just to offer the resources, the tools. It's up to you, yeah, to pick it up and run with it. You know what I mean and that's where my impact on you. I want to empower you to be able to do that with the people. Your new position, um, and again, those are co-workers that are watching this right now. That, I guess that's. It's cats out of the Not that the word hasn't been on the street that Brian's moving into a different position, one that we didn't know we needed because of growth Right, which is kind of cool.

Brian Good: 20:18

I think that's the coolest kind. You know what I mean. When, when you, like you said, when you think you have it figured out, you're going to get smacked real hard.

Ty Cobb Backer: 20:25

Yeah, for sure. I think Mike Tyson said sure. I think mike tyson said um what else he?

Brian Good: 20:30

he says uh everybody has a plan to get punched in the mouth until they get punched in the mouth.

Ty Cobb Backer: 20:34

Yeah, everybody's got a plan until they get punched in the mouth, and it's so true. Yeah, yeah, you know, I don't know how many times I've been punched in the mouth. Like seriously it kicked in the guts. And, uh, man, I just, oh, jose, oh, joseph Hughes posted something I think it was yesterday or this morning, um, but uh, he quoted Annie Frisella about um, you know, 2% of the time, um, I feel like things are going good. You know, as a, as an entrepreneur or a leader, um, 90% of the time, um, you know, I I feel like I got the guts kicked out 90 percent of time. I'm getting the guts kicked out of me. Two percent of the time, I feel like things are going good, and I don't remember what the eight percent was and it's so true. You know what I mean. I think I said yesterday to somebody it was like I just feel like I got the guts kicked out of me all day today. Um, it's because I care, not because things are going wrong or going bad, but I just, you know, I take this serious.

Ty Cobb Backer: 21:39

And Taylor, the other day I had a conversation with Taylor in my office and she said one of the greatest reasons why she loves working here is because of how much passion I have for our team, our family, at TC Backer Construction. I do. I love this thing. I love the roofing industry. The roofing industry and I think Robert talked about this with me last night. He might have been there too, maybe not, it might have been after you guys went up the roofing industry has made me who I am today, right wrong or indifferent when it found me. It has molded me into the man, the life lessons that I've learned along the way. It's 30 plus years I've been in this industry, love this industry. It's made us all today who we are. It's made Vic who he is.

Ty Cobb Backer: 22:27

I mean, this dude was a security alarm genius, an electrician, you knowian, prior to coming here and an amazing musician, and it's created a monster over there. I mean, this dude's a freaking genius when it comes to setting up shit and lights. He's got this fancy-ass light over here to make my cheeks look all rosy and peachy and shit and thanks for the makeup, by the way and he's becoming a really good makeup artist. I'm just kidding, just kidding. He would probably do that for me, though he would if you asked him In every way. So I feel like I'm taking this podcast hostage. So I guess let's talk about what are some of the aha moments that you've learned along the way, not necessarily just because of being in TC Backer Construction, but some gold nuggets that our viewers and listeners would want to take away or are going to take away today, that maybe they could apply in their day-to-day life, or something that you want to work on or that you have been working on, and why.

Brian Good: 23:32

Okay, I'm going to go back a little bit, because you said something that made me think of my experience and my relationship within TC Backer and when I first approached you and said, hey, ty, I want to throw my hat in for sales management, for that first, I think it was about three months in I had to have a really hard conversation with myself and go is is this right? Am I doing the right thing for me? Am I doing the right thing for tc back? Am I the man for this spot? And it was a really hard. It was a really hard conversation to have and I knew it was going to go one of two ways. I either need to change myself like who I was as a just a sales rep, or, before I took that management position, was not going to be able to do the job and I could do one of two things. I could either ride that out and get fired, lose respect for myself and ultimately my team, or I could buckle down, do what it needed to take and flourish.

Brian Good: 24:33

And I still think I mean I still haven't figured out. I don't think anybody's ever going to have it truly figured out, but I knew like having to go out and continuously apply and make that effort to be better or to change things was super important and impactful in my career Because, again, I could have just stayed complacent it wouldn't have worked out for so long. But I think it's really important to recognize when you're forced to make a decision. Go all in, go all in and if you fail, you fail. But I mean that's the only way for me. Personally, I can walk in with my head tilted when I walk in that office, which I think is really important, like you said, for the listeners.

Brian Good: 25:10

If you're going to go and you're going to do something, especially way outside your comfort zone, like go all in, just do it, no matter how much it sucks, no matter how much sleep you lose. You know what I mean. Like, at the end of the day, like it's more than more than just you. It's like coming down to Greenville not that it's not necessarily. I don't look at that. This isn't an opportunity for me, this isn't necessarily just an opportunity for Greenville, this is the entire company Like this is going to impact and make a difference in 10 years, because the struggles of the things that we're facing now are going to be figured out so we can plan for the next panic attack. You know what I mean. Whenever things go bad, like we can look back and say okay, well, we ran into this situation here. It's a little different now, but I have a direction to follow.

Ty Cobb Backer: 25:59

I know where to go. I know where to start. That was good. That was good to to one. The first thing is is, um, I like how you said, go all in. Okay, I think there's only two ways you can really fail. One is not even attempting and two, just giving up. Really, that's where failure begins or begins and ends right there, going all in. And if you truly go all in and don't succeed because I don't even want to use fail Think about the person you become while trying to become that person, the things that you learn right, like you're just better because of that right.

Ty Cobb Backer: 26:42

And I don't think people, I think, fear low self-esteem. Those that they're surrounded by, you know, have a big impact. Even growing up and going through school and stuff our teachers influence the way that we think today more than we realize For sure, just like your parents or the kids on the street corner. Our perception, that paradigm, is what we were fed at an early age. You're never going to be anything, and some people use that as motivation. Yeah, like I love that, like I love the challenge. I thrive in the challenge, not not only because of who. It makes me become attempting to conquer that challenge and the things that I need to work on physically, mentally, prepare myself for things like that. But it's also succeeding that goal or over exceeding that goal Right. But what's crazy about this is is the ripple effect that it has and the opportunities that it creates that we didn't even know existed.

Ty Cobb Backer: 27:50

Like you know, I talk about having a fleet manager for our vehicles. We still need one, by the way. We still we have people monitoring it, but 10 years ago I never thought it would be an opportunity for someone to manage our vehicles. Yeah, what the position that has been developed. Who thought we were ever going to need a director of sales training? What the position that has been developed. Who thought we were ever going to need a director of sales training? What? You know what I mean, because I did all that. You know I changed the oil in my one truck that we had right. I did the sales. I closed the deals right. I paid the bills. I did. You know what I mean? I mean like that wasn't. I don't think that was division early on. Like that was my biggest pipe dream.

Brian Good: 28:38

Sitting on that bar stool, can't fathom yeah, where we're at today, needing kpis and sop right, like how crazy I mean.

Ty Cobb Backer: 28:47

So in this I guess the point is right, like if we can do this, anybody can really do this, maybe not? You don't have to do exactly what it is that we're doing, but whatever it is that you want to accomplish, whether it's learning how to type, whether it's getting your aviation license, you're becoming a shrimp boat captain. Whatever the case is, unfortunately it's not going to just happen Right, like you're just not going to become a. You got to go and I brought up the shrimp boat captain thing because I had to. I went to Georgetown, delaware, to to the school and sat in with the coast United States coast guard and attempted my captain's license. So there's three tests, three tests. I passed two. I failed one and had the opportunity to go back and just take the one. Well, covet hit. So unfortunately I didn't get to finish. I still got to go back and do it.

Ty Cobb Backer: 29:39

It was hard, dude. I haven't been in a classroom setting in a long time with kids half my age right to become, um, a captain of of a boat, like I could. It was up to a hundred thousand ton ship. I went all in on it, like I can't just go halfway, right. So I went.

Ty Cobb Backer: 29:57

I wanted to be able to do a real Caribbean cruises. I wanted to be able to do cargo ships, but really I just wanted to do it because, you know, I at some point in time cause I love teaching people how to fish, so that's one of my passions you, you, what how? At some point in time, because I love teaching people how to fish, so that's one of my passions. How's the saying go, you know, I could give a man a fish to eat for a day, but if I teach him how to fish, he'll eat for a lifetime. I love that metaphorically and I just in general love that saying and I enjoy actually showing people how to fish. When I'm on the water I'm not even fishing half the time. I'm making sure everybody's baited up if they lose their hook. I'm trying to new, new leader on. I'm doing. I really love that. I love to cater to people like that and that that energy on the boat when they catch their first fish.

Ty Cobb Backer: 30:45

Like and and the thrill of the hunt, of finding the fish on the water, right, and the thrill of the hunt, of finding the fish on the water, right. But we got to put in the work. Yeah, no one's going to give this to us. I'm not saying that some people aren't dipped in shit, you know, but I honestly believe that good times create weak men, bad times create strong men or women. Okay, and we practice those principles in my household with my children.

Ty Cobb Backer: 31:11

Jana just gave me a wonderful story that made my heart very happy this morning. Ok, she said to me, thank you for making our son into a man. I was like OK, yeah, I guess you're welcome, right, she goes yesterday. Yeah, I guess you're welcome, right, she goes yesterday. So gaf, brad whitlock, big shout out. Him again. Gave us for christmas I think a year or two ago, this pizza oven, really nice pizza oven that I never even pulled out of the box. So, um, dad's not home. So rocket pulls this pizza oven out, puts it together because it's in pieces, puts it together, texts me where's the wood pellets? I thought he's going to do a brisket or a roast on the smoker or something, because we got all that meat yesterday. Well, it's a pellet stove. Literally, it's a pellet stove. They catch fire and it's flame-cooked pizza. What do you call that Flamed cooked pizza?

Ty Cobb Backer: 32:16

Fire oven, brick oven, brick oven. Yeah, it's got a brick oven. Yeah, it's a brick oven, little portable brick oven. So he puts that together, reads the instructions, realizes you've got to do it outside, says don't put it on the ground. So he runs out back behind the garage he grabs two cinder blocks, puts it on the cinder blocks. Meanwhile janna's inside the house watching him run around like ty back figuring this thing out. What starts to rain? What's he do? He doesn't call it, quits. He goes and grabs the big table umbrella, just like he's seen dad do at the grill. When it starts to rain, brings the big you know uh patio furniture umbrella over there and she's like hi, thank you for, for you know, because I don't want weak children yeah you know what I mean.

Ty Cobb Backer: 32:59

I got mckenzie's reading books. I've turned her on the books. I want them well educated, well rounded. I want them to be able to defend themselves financially, spiritually, physically. I want strong children. I want a strong family. I don't want them to become weak and dependent on other things or outside resources. I want them to be able to be prepared for whatever might come and create their own economy at home, create their own monetary economy. You know, be self-sufficient. And I'm very proud all three of my children. I'm very proud of Jacob, my oldest son. He's a professional tattoo artist. He's got his own studio now. He's doing a wonderful job. It's great.

Ty Cobb Backer: 33:48

Our conversations today are quite different. It's kind of cool to see the light bulb kind of go off when you know daddy wasn't always there and when you know jacob was young because daddy was at work. Now he kind of gets that yeah, right. So our conversations are way different than when they were shit, even a year ago. Um, to watch mackenzie, she got a real estate license. She's freaking, crushing it. She did a Facebook Live yesterday. My mom sells real estate kind of like brand. I think she's on there with Skylar.

Ty Cobb Backer: 34:19

Skylar loves to do a Facebook Live. She's talking about raising her daughter, my granddaughter, I guess. They were on their way back from someplace and Sky was like mom, mom, guess what? Of course, mackenzie's like what. I just thank God. What did you thank him for? Just thanked him for how beautiful the world is and that. That thank you for just being God and you know all these little precious things. And that's not exactly what she said, but I can only imagine how that made her heart melt, I'm sure you know.

Ty Cobb Backer: 34:53

Um, so at many times I'm so hard on myself. I am my own worst critic and I think a lot of us are. Yeah, I was especially, especially men. Yeah, and uh, you know, to hear that, to watch that, to experience what I just experienced yesterday watching Mackenzie and Skylar on the Facebook Live, because I have worked a lot of hours and I hear people like this work-life balance. Unfortunately, I'm from that culture of hustle. I'm from the hustle culture and I've provided for my family, I've provided for a lot of families and uh, jannon knows the mission. She's got the why, and I think having the right partner in life, too, plays a big part and in in order for us to do what it is that we're doing shit. You know I'm saying like I travel a lot. Um, she's at home. I'm sure she's watching this right now. Big shout out to tina and and janna, because tina fucking ride or die right. Um, almost got me choked up.

Brian Good: 35:58

Um, but fucking posy I know he started it.

Ty Cobb Backer: 36:02

He started, he called it um well, I'm running on fumes today, but but I mean gratitude, tears of gratitude, right, for our families and you're my family, brian, just so you know that, and Vic and Mike and Jamie and the entire team, kim and Tim and Amanda and everybody, like they're my fucking kids, man, yeah, you know, and I just want to see people, I want strong people around me, right, and if you're not, we're going to fucking build you up. Yeah, and if you need broke, we'll break your ass too. You know, kind of like I broke a little bit there, you know, but we build each other up, we lift each other up, we encourage each other. Is it always easy? No, is it difficult, at times uncomfortable? Yes, is there times that we don't communicate? Yeah, yeah, but we're working on it, you know so.

Ty Cobb Backer: 36:54

Anywho, there was something else I wanted to uh touch on too that you brought up, but I can't remember what it is. Um, where are we at here, vick? How far are we in this? 38 minutes, wow, okay, seemed like a lot longer than that. So, brian, you got the next 20 minutes.

Brian Good: 37:12

We got some time.

Ty Cobb Backer: 37:13

Yeah.

Brian Good: 37:14

Go ahead, oh, just right there and on the spot, go ahead, lead it on. I will tell you and I thought this last time we came down to Greenville it's so hard to keep up with you sometimes and God can only imagine, because me and my world is sales. I got the sales stuff. But when you go off and you're talking vision, ideas, and it's multi-facets, it's not just backer exteriors, it's not just TC backer, there's so many things that you're involved in and have ideas for, it is hard to fucking keep up sometimes To have an intelligent conversation that lasts all day. For me. It drains me sometimes Like I cannot fucking keep up. I'm sorry, I don't know how you do it. I don't know how the people around you are. Just like I got it, I'm on it. It's that magic cumin. Is that cumin Terminic?

Ty Cobb Backer: 38:06

Yeah, that's the one Big shout out to Pedro Kulian.

Brian Good: 38:10

So I guess leading into that is how do you stay so sharpened on, like you don't miss much, like people may think you do, but I don't think they really understand or realize. You've got a pretty good sense of what the fuck's going on.

Ty Cobb Backer: 38:24

Yeah, well, first and foremost, I had to learn how to pick and choose my battles, yeah, and I can't nitpick everything. I used to try to do that and I was just killing myself. So what I try to do, you know, I try to rest, I try to exercise more now than I ever have, and I realize how how important that is. And I'll be honest with you, I have a conscious contact with my higher power today that I rely on heavily, that I just choose to call God. I'm not a Bible bumper. I've been in church three times in my life, but I've watched miracles happen before my eyes. So I know that there's a force out there in the universe that is way greater than me, um, that has done things for me that I couldn't do for myself, um, and I've tapped into that. So I think a lot of my energy and vision and tenacity comes from that.

Ty Cobb Backer: 39:20

The biggest thing is resiliency and consistency. If you're going to be in a position of what I am, I have to. I have to become resilient. I got to bounce back quick. I can't let little things hem me up. So that's one thing.

Ty Cobb Backer: 39:37

I think a lot of people in my position focus on the 5% of what's going wrong, yeah, opposed to focusing on the 95% of what's going well. Maybe not great, not awesome, maybe not fantastic, right, but what's going well, right. And and I think we spend so much time wrapped up, burning calories and energy and giving ourselves emotional hangovers um, I've learned to put things on the back burner, which sometimes probably isn't very healthy because probably more so considered stuffing, I'll stuff it right, and then it veers its ugly head later. But sometimes you just got to put stuff over there and and ask yourself the question like, how important is it really? What's wrong with right here and right now, can't think of anything. Really got the roof, got the heat on, vick, actually turned the air conditioner on, but the luxury of like wow, we like, especially after, like the 21 turkey salute, like, dude, we got it good, we got it real good. Yeah, you know, could be so much worse, could be so much better, but I'm not going to be ungrateful.

Ty Cobb Backer: 40:50

Yeah, right, um, so I think proper diet, a conscious contact with your higher power whatever you want to call it right could be. Light switch could be. It could be the main beam that goes across there. It's holding this entire building up, because to me, that thing's a lot stronger than I am and it's probably been on this earth a lot longer than me. So, whatever it is that you want to consider Buddha nature, mother nature, whatever the ocean, right, those are all powers greater than me. I don't make the sun come up and go down, I don't make the ocean have waves, so something does that and it is a power way greater than me. So I know out in the universe that there's something out there and I've tapped into that, like I. I talked to him, it, her, whatever it is this force on a regular basis, you know, and I, I think I have drive and passion for other people that keep me motivated my family, first and foremost.

Ty Cobb Backer: 41:53

For you, jamie, bobby, bobby's down here killing it right now. Bobby Pearson right, she's fucking crushing it. You know, that's what drives me. It's drive, tenacity and staying consistent. That's what drives me. It's drive, tenacity and staying consistent, tapping back into not accomplishing things that you set out to do.

Ty Cobb Backer: 42:17

I think all those broken promises fuck with your self-esteem. So if I've made a bunch of promises to myself, whether I've verbalized them out loud for people to hear, or those promises that I make to myself while laying in bed, if I continuously break those promises. That's where my low self-esteem, low energy, comes from, I think by by accomplishing just small little goals. You know, it doesn't have to be grandiose, it doesn't have to be a captain's license, you know, it doesn't have to be those things, but just the little things. Like you know, I want to lose a pound, or, you know, start small, you know, but keep those promises that we make to ourselves, your self-esteem, you would be amazed. And you know this is the other thing too. Stop focusing so much on self and pour yourself into other people. Your problems won't seem as big.

Ty Cobb Backer: 43:19

So I guess, for a long, drawn out answer, that that's. That's my answer. I think that's. I think that's it, man. You know what I mean. There's a lot more than just physically working out and stuff like that. I'd 65 of it's mental. Just like the game of golf, right, it's it's mental.

Ty Cobb Backer: 43:37

Um, it's. It's the things you tell yourself right, like I am a piece of, I'm not a piece of like. What do I choose to be today, right. Who am I going to be today? Who am I going to impact today? Choose to be today, right. Who am I going to be today? Who am I going to impact today. Um, so, yeah, so, hopefully somebody got something out of that, because that's that's the truth. That was pure, raw vulnerability there. Um, of course, my family drives me to buck and rocket watching him grow up, be a man and just it's. And hear shit like that from janet's, like, okay, that's a win, actually, that's, that's a victory, right. Um, so, yeah, that's like, okay, that's a win, actually, that's a victory, right. So, yeah, that's what drives, that's what keeps me going.

Ty Cobb Backer: 44:15

So where are we at now? Vicky, 45 minutes, 45 minutes into it. So is there anything that you want to end this with? Nothing I can think of Okay, we covered some good. I think we covered some good stuff. I think it's a good, good podcast. Yeah, it was good.

Ty Cobb Backer: 44:34

So, um, I want to thank everybody for for tuning in and every week, weekend, week out, uh, that's what drives me. I know that there's people that I don't know if they're relying on this, but thank you for making me feel like you rely on this, because this is a big part of our life and who we are and who we've become is behind the freaking tool belt. Baby, right, and I'm going to throw this out there. I'm going to throw the summit out there. Okay, so we're going to be hosting our first event, hopefully in Baltimore. Should be in Baltimore somewhere Not going to tell you where, undisclosed location right now but it will be in the state of Maryland.

Ty Cobb Backer: 45:13

We want to impact business owners. It'll be owners only, our first event. We'll probably end up doing a second one closer to Q4 that will be for managers, sales, stuff like that, so the owners can bring their teams and stuff too. It might be a little larger venue that we'll probably seek out. Um, but uh, we want to impact, uh, business owners. Um, mom and pop shops, people between, I'm just going to say, one to ten million dollars, share our experience, strength and hope.

Ty Cobb Backer: 45:46

Uh, review real deep, good stuff, like how to read a pnl. Um, how to market yourself personal brand, professional brand, company brand, how to develop a true, authentic, genuine culture. Right, like it's not pizza party shit. You know what I'm saying? Grab assery that we talk about all the fucking time. Um, it's about accountability. Like, really talk about like, bring our team down, like our team, not that we're not going to bring in other people from the industry. It's going to be dope, it's going to be so dope. It's going to be something the industry people, when they leave this thing it's good they're going to be leaving with tangibles, like they're going to leave with a book of stuff that they can take home and actually start applying.

Ty Cobb Backer: 46:28

Today, when we're done with this thing, and that's, that's going to be our next big feat. It's going to be what? March, april, april, ish. So we're super excited about that. So thank you for inspiring me to want to impact more people's lives. You know those that that are watching this. So, anyhow, we're going to get off here. We're probably close to getting getting getting a little closer to our hour mark here. We got a lot of work to do. Actually, it's 1255. I got my watch on me Dip shit. Typically, there used to be the, the ticker up at the top.

Speaker 2: 47:04

Yeah.

Ty Cobb Backer: 47:05

It's not there anymore. So, anyhow, thank you guys for for tuning in every week. Next week will be episode 260. Our five I'm just kidding will be around january. Sometime towards the end of january would be our fifth. Fifth year anniversary behind tool well, so, anyhow, thank you for tuning in every week. Man, until next week, take care of yourselves and, uh, keep it, keep it real, keep it real, keep it real okay.