Ty Cobb Backer: 0:00

Welcome back everybody to episode 229. Today we have another special guest. Stay tuned. We will be back after the short intro from our sponsors. Inside and windows gutter solar. For sure, roof. Inside and windows gutter solar. Awesome, awesome, awesome. Happy Wednesday everybody. Thank you for tuning in with us today. I see that we have a few people in here already. We have another special guest today, my friend Jonathan Duquette. Hopefully I'm pronouncing that correctly, that's right.

Ty Cobb Backer: 1:01

Awesome, my grammar is horrible. So, founder, CEO of GoNano, the future of protection, my man, jonathan, how are you today?

Jonathan Duquette: 1:13

I'm good. Thank you for asking. Really excited being here today.

Ty Cobb Backer: 1:17

Yeah, me too. I'm glad this is a good one. Did a little bit of research on it. I think the first time that I've met you met you, um, I think we spoke briefly at RoofCon 2023. My dad was was there and was very intrigued by your product. Um, he was telling me all about it. My dad's an engineer by trade, so things like this, you know technology and and stuff like that. He, he's very intrigued by that stuff. Um, but then I think our first real introduction was at Wind the Storm this past winter, and I think that was Dallas, Texas, this year. But since then I've noticed you're kind of blowing up and changing the industry. Why don't you start off by telling us, like, what is GoNano?

Jonathan Duquette: 2:01

Yeah, so basically GoNanno started five years ago. Um, I had a little bit of experience already in nanotechnology, but in another fields, and at one point I was just walking the street and was looking at a roof and I was like why there's nothing that exists out there to prolong and protect roof? Right, I knew already what, like how amazing nanotechnology was in other industry and I was like why it's not already in that industry? And, uh, a lot of people were like and and yeah, I just started doing research around that and I found a lot and a bunch of research from across the world about the asphalt pavement industry and after that I just used these research and translate that because basically, an asphalt shingle is a little bit like asphalt pavement, it's really really similar.

Jonathan Duquette: 2:53

So once you understand that it's, how can you bring that technology? But to really a large stream, but like to roofing in general? And we started there with one simple research develop the product around that. But over the past five years what we actually did is that we improved the product, so we did a lot of different variation over time and that's why now we really think and most people will say that that we are deleting product in the industry, just because what we bring and it's not only like our competition where they are only using sorbine product to rejuvenate the asphalt right, it's good. We tested it. So we did tests with it, but what we found is that it doesn't really increase the impact resistance, the wind resistance or the weather resistance. It's really just a rejuvenation process. Where it goes, nano, where we stand apart, is that, yes, we will rejuvenate it, but as well as adding more protection in general to an asphalt shingle, but not only that to go to surfaces like concrete, wood, metals, and we're adding more and more.

Ty Cobb Backer: 4:01

Okay, okay. So for those of us that may not know what nanotechnology is, what exactly is nanotechnology?

Jonathan Duquette: 4:09

That's a great question. So nanotechnology is just the science at the really, really, really small scale. So it's been used already to treat cancer, saving life right. What I like to say is that we're not saving life, we're saving roof and building material in general. Is that we're not saving life, we're saving roof and building material in general. It's just the way that it's done. It's that you can literally go and modify, for example, for a human create, modify the DNA, right. So for us it's a little bit. The same is that we modify the DNA of an asphalt shingle. For people that are tuning in and know what's roofing, you know what's an asphalt shingle and SVS membrane. So it's two different product. One it's uh, it's a polymer, uh, kind of at the end still with bitumen.

Ty Cobb Backer: 4:54

So that's a little bit what we are doing so we're changing an asphalt shingle to an sbs membrane? Okay, so what, uh? What is uh? What did you say? It was an sbf.

Jonathan Duquette: 5:03

SBS. So elastometric membrane, so what we install in flat roof. So or roll down asphalt, torch down asphalt, whatever there's so many names to it. Sbs is the the real name to it. So it's TN butadiene siren, it's like it's a polymer, basically, but it's that's an asphalt product, but modified. So it's a little bit the same that we're doing. We're modifying asphalt shingle to become kind of an SVS membrane.

Ty Cobb Backer: 5:29

Okay, okay. So what else can this product do? I heard you mention earlier, like you could, you know, apply it to, you know, wood, concrete and stuff like that. And so what, what? Why would you want to do that? I guess, first and foremost put it on wood or concrete or things like that. But not only that, but like, how would you put it on it?

Jonathan Duquette: 5:46

Yep. So basically, every surface can be modified, right? So a lot of people are asking how can I do that with my wife? It's not, we're not there yet, right, we're still just in the building sector. But basically is that every surface can be improved, and that's that's the main goal for us. Every surface can be improved and that's the main goal for us is, everything can be improved. For example, concrete, right, that's one of your questions Concrete, it's a porous material, right?

Jonathan Duquette: 6:15

So water is going to penetrate inside, but not only that, it's chloride. Salt will penetrate inside of it, right, for everyone that's Northern or really South, near the sea, there's a lot of salt and over time, when the salt gets in with the water that pushed that salt down, which is the chloride, at one point the salt will touch the metal, which is going to create corrosion. Corrosion will expand and it's going to break the concrete. For example, when we install it on concrete, what's going to happen is that we stop that. We stop the chloride from penetrating, but only that. All and everything else, right? So if you drop wine on your concrete, it's going to stay clean. If water gets in, leaf gets in on top of it, it won't stain your concrete anymore. So it's going to stay clean.

Jonathan Duquette: 7:01

So there's the aesthetic. For sure, uh, the algae won't grow on it as well anymore, but as well all and everything for protection of that concrete so that it doesn't expand and break over time. So it's going to keep it clean, uh, but yeah, that's, that's the main wood. Same thing, right. What's aging wood? It's moisture. We're going to stop the moisture from penetrating, uh, that wood, because the water won't be able to penetrate, but it will still let the wood breed, which, for example, other products like paint, acrylic or silicone won't do. It's going to stop that from breeding, which is going to create long term problem, where our product will solve that.

Ty Cobb Backer: 7:44

OK, ok, and like what's the life expectancy of something like this, like, once you put it on, like, like is there maintenance every 12 months, or is it like a one and done and it's got like a 50 year warranty or something like that?

Jonathan Duquette: 7:57

Yep, so every surface is different, right? So for wood, I like to say it's going to be three to five years, because it's fiber, fiber doesn't, it's not the same type of protection. For example, metal is going to be about five years, same thing, or windows and stuff like that. Why is that? What I like to explain is that for a full roof let's say 3,000 square foot right, 30 square roof we'll probably install 50 liters of product, which is about, uh, I don't know 10, uh, 10, 15 gallons of product that we'll install on that whole roof. Right, if you want to do that for metal, you might only use maybe I don't know, uh, something like two gallon of product max, right? So there's a's a big difference.

Jonathan Duquette: 8:44

So, once it gets, what it's cool about asphalt shingle is that it can. We can put enough product to create a really, really strong bond from the inside to the top, right, because it's not only at your surface level. We really penetrate and modify from the inside out. So we can put a lot more product, create a much more durable connection where, for example, an asphalt shingle is going to last from five to 15 years, depending on the age of the roof and the product that we're using, because we have different product. Concrete is going to be 10 to 15 years about, so every surface is different and that's why we have different warranty for different product, but also for the age of the product that we're installing it on.

Ty Cobb Backer: 9:28

Okay, makes sense. And do you think that has something to do with because I'm going to consider, like, wood being more organic. Okay, so, the maintenance of wood compared to concrete, do you think it's because of? Of, obviously, the, the texture of the material, but do you think it has something to do with, like, because wood's organic and concrete isn't necessarily organic it's inorganic.

Jonathan Duquette: 9:53

Yeah, concrete is inorganic. And great question. So there's a lot of people don't know about that. There's, you have different product, right, organic product and inorganic, and you have a mix of both. Right, concrete, it's literally inorganic. That's why, like 50 years ago, they were like, oh, we're going to put concrete everywhere, it's going to last for like hundreds of years, we won't have to do any maintenance. And now they're like, oh no, we still have to do maintenance. Right, because even if it's inorganic, it's going to age and there's going to be something that's going to make it age.

Jonathan Duquette: 10:24

But yes, wood is something that's really totally organic. It's going to age a lot faster. It's a lot more complex product than some other products, but yeah, so the big problem with wood is that it's going to rot, right. So after that, there's a lot of companies that you can pre-treat the wood, which is good. Right, it's a chemical that they put in it so that it's not going to age as much, or it's going to reduce the aging, kind of because it's outside.

Jonathan Duquette: 10:56

But where it's different, it's that wood drink water, right, so it's just in its nature. That's how it grows, right, it grows with water in its nature. That's how it grows, right, it grows with water. And now what we want to stop is the water penetrating that wood right, which is the opposite of like what the wood normally needs. It needs water to grow there normally. So now we're asking do the opposite of what we want? So that's why it's a little bit more complex, but that's why, as well, once you go and you install, for example, a paint on wood, now you stop the wood from breeding. So it's even worse because now you, you stop it from everything.

Jonathan Duquette: 11:32

So what we say is that, with our product, what it's really cool is that we say stain it, right, oil, stain it or water, stain it first and after that, apply our product. So normally, if you stain it, you, we might have to stain it every years or two years. What is great with our product is, for example, you stain it first and after that you apply our product or product, nanoparticle or uv, uh, uv protection as well. Right, it's like a big sunscreen that you put. So we stop the uv aging, we stop the moisture aging and we stopped all of that right, so that way, but still, that wood will still breed, which is the main key and the most important thing here.

Jonathan Duquette: 12:13

Same thing for roof, same thing for concrete. The surface will still breed, which is really really important and, yeah, that not a lot of people know and that's why people put epoxy on their concrete floor, which is a really really bad idea, especially for long term usage. It's cool, it looks good, but it's not a good idea, especially if you're in the north where there's a lot of melt, of snow and for a basement, for example. Not a good idea, yeah, no.

Ty Cobb Backer: 12:42

So I heard a lot of good things there. You know, basically it's it's kind of like a guess, for lack of better terms of water repellent. It's breathable, right, and prevents oxidation. So there seems to be three, three pros right there, right out of the gate, before I get to the pros and cons question. But. But what I found interesting was is when you were talking about concrete, and in theory, concrete you would think would last forever. It does, but it it also, um, gets damaged and and I think one of the biggest damaging factors in concrete is water. Okay, especially in the winter months, as the as as ice melts, it gets down there and then it refreezes and it breaks the concrete. It breaks a lot of things, right, but what I think I'm hearing you say is is if you apply it to the concrete, it's less likely to allow the water to get into a crack, right, to create more damage when the water gets down there and it refreezes and it blows, basically blows the concrete apart. Is that what I mean? Am I hearing that correctly?

Jonathan Duquette: 13:45

Yeah. So freeze to cycle for sure is something that breaks concrete. But even if you're looking south where they don't have any freeze to cycle, the concrete will still get damaged. The problem, the biggest problem of concrete is salt. It's really salt. That's the chloride is the most.

Jonathan Duquette: 14:03

It's the problem with concrete is chloride. It's not water, it is. But water is the problem because it's how the chloride get delivered down to the inside of the concrete, because without the water chloride cannot penetrate right. So you need like something that will drive that chloride down and down and down. That's why it takes a lot of time to get to the rebar right. But as soon as it touched the rebar, that's where everything because the surface is going to get damaged with the freestyle cycle, but it won't get damaged really inside. What's going to really damage your concrete slab or your like, whatever your road it's really if the chloride touch the metal and that's where gonadal will stop. That will stop that chloride from penetrating inside of that concrete so it will never go down and touch that metal, which is the most. And as well, protect everything aesthetic, which is the surface where freeze the cycle will happen and where you're going to have cracks or it's going to like peel or it's going to crack a little bit at the surface level is going to stop that as well.

Ty Cobb Backer: 15:11

Absolutely. Now it sounds like a very fascinating and scientific product that that that you're, that you've developed. I guess what I was thinking, what was going through my mind was is, when you were explaining the water penetration, the breathable and the oxidation, it almost sounds like it's like a liquid Tyvek paper, which is like a vapor barrier, almost that would go on to, you know, you know, a wall or surface before the siding would be installed. But, uh, okay, so now that's that's fascinating. It really is, because there's a lot of things here that that I didn't know about yet, because I was kind of questioning it too. I was like so how is this going to go up against?

Ty Cobb Backer: 15:54

You know a company, you know those other companies that are doing the roof rejuvenation stuff and we we are actually a partner with a roof rejuvenation company as well and extending the life of of shingles and shingles only. But what's unique about this is that it's not just shingles. It sounds like it's your decks, your steps, your patios and things like that. Is there anything else that we can apply this to, like vinyl siding, aluminum siding or anything along those lines, or vehicle, those lines or vehicle, or like how far can this thing go?

Jonathan Duquette: 16:36

Yeah, so there's literally no limitation because once you enter the nanotechnology round, right, it's just molecule, and after that it's just to make sure that that molecule can connect to the surface or whatever, penetrate and modify that material, the surface or whatever, penetrate and modify, uh, that material. So there's literally no limitation and that's why we've been growing really, really fast in the past five years. Right, we started only with asphalt shingle, now we have concrete, now we have metals and we have other product that's coming. One of our goal is that by the end of this year, we cover every roof surfaces. So there's a lot of different, like a lot of different. But our goal is like, hey, we want to protect all surfaces and that's one of our goal, but going forward, so there's a lot of R&D, right. So that's what is cool and that's what our dealer network really enjoy as well, is that let's say, yes, that's really cool.

Jonathan Duquette: 17:22

You can sell rejuvenation for roof, but what about, like, their concrete? And the number of time that our dealer is like, yeah, I'm selling the roof, but after that I'm selling the concrete, I'm selling the fence, I'm selling pretty much everything. Now, you haven't only made money on one thing, you can make money on every other surfaces. So our goal at go nano is how can we become the leader? Not and that's why at the beginning it was lead the future of roofing and we changed it to future of protection, because we don't want to be only in roofing space, we want to be really the future of protection in general, not only in roofing. We want to protect everything and like if, for example, if businesses or big buildings want to come to us and, hey, I want my bricks to be protected, I want my concrete to be protected, I want my roof to be protected, then our dealers network and just go out there and be like, yeah, I can protect all of that and I'm your one guy to do all of it. So that's our main goal.

Ty Cobb Backer: 18:20

Yeah, no, no, that's fascinating. That's fascinating. Well, how do you see this changing and or helping or hurting our and I'm saying our industry, meaning the roofing industry?

Jonathan Duquette: 18:46

entrepreneur to people making 40, $60 million a year in roofing, right? So we have, like, a lot of different people and some people will say that, right, oh, you're earning the industry, but the truth is that the industry is changing and it can't work. Right, it doesn't work For me. In the past 20 years we created more shingle ways than the a hundred years prior to that. Right, it doesn't make sense. It doesn't make sense that we are changing a full roof every three to four, seven years. Right, because of the airstorm. And now I know it's cool for the money, but it's not cool for the planet. Right, because it's not the right solution long term, because it takes 200 to 400 years to decompose. It creates a lot of waste for nothing. So our goal is not hey, you're not losing any money. Actually, you're going to make more money with GoNano than if you're not doing it.

Jonathan Duquette: 19:36

Because we are in a market where people are shopping around.

Jonathan Duquette: 19:40

They are looking at how can I get better and if you can offer, and, like a lot of roofers, what they do is that, yes, they're going to go and pitch a roof replacement, but they can say as well, hey, we can add five years extra to your roof and in five years, when it's time to replace your roof, we'll just waive that fee towards your next roof or something like that.

Jonathan Duquette: 20:00

So that way they just create the confidence with the customer and to come with another solution that it's not $20,000. And you probably know already, know about that, but the insurance industry is changing and roof replacement to insurance won't exist can protect themselves from that, because we are the only product on the market that shows that we can turn a class one shingle into a class three to class four shingle and that we can take a 13, 14 years old shingle and make it more impact resistant than a brand new shingle. So that's the data that we have and that's how we want to protect the homeowners. So we are working for the planet, the homeowners, but as well our dealers are making great money with it as well.

Ty Cobb Backer: 20:46

Yeah, there's a lot of good stuff that you just covered in there. I don't even know where to start here. Yeah, because you touched on so many different facets there, which were all really good. You know, highlights and bullet points of how great this product is the cost savings, the, you know the, the earth savings, the I mean all of the you know the green product and stuff like that. So let's start with, I guess, the cost of it and I guess, like, what do you see it? Okay, let's start with cost first, like so what is it compared to? Like replacing a roof or any of the other roof rejuvenation products that are out there?

Jonathan Duquette: 21:24

So for us, we're selling our product to your dealership, right? We don't dictate the price that they will sell, because in California it's going to be more expensive than a small town, right? It just really depends. So I like to say it can start at like 90 cents a square foot to about $1.40 a square foot, depending on the product, because, again, we have different product. So what I like to say it can be like from 10 to 20% of the cost of replacing a roof, but you have the warranty that comes with it. If we are not like going for the five, 10 or 15 years, depending on the age, then you'll get a credit on your next roof. So, which is really, really cool, and we back and we've been in business for five years and we only had two people to come back, two comebacks across 80 now plus dealers and we only had two warranty claims to deal with.

Ty Cobb Backer: 22:19

Yeah, okay. Well, that's a good track record so far. I mean especially with, it sounds like from the amount of volume that you guys are doing out there, so on a retail model. So that's what I was thinking, not necessarily like the insurance model it sounds like it would be a good component to add to your portfolio in the retail model. So, having said that, like, is there a certain life expectancy left on the shingles before you would recommend installing this? Like if there was like 60% life, or is it 40% or doesn't it not matter? Just put it on? Does it matter if the roof is 30 years old?

Jonathan Duquette: 22:57

So that's a good question. So what we did, I think about eight months ago, is that we launched GoNano Revive. So GoNano Revive, it's a different product, so before we only had Shingle Saver. Shingle Saver it's like 100% blend of nanoparticle, which is great. But as soon as you land on the older roof, if there's nothing living inside of that roof, what we found and that was the two claim that we got basically is that we installed that product on the roof that was a little bit too old at that time and what happened is that because the nanoparticle can connect to something that it's not living anymore, right, there's nothing, it's already fully oxidized. It wasn't a good thing. So what we did is that we decided to launch GoNanoRevive, which is made with bio-oil, but with the nanoparticle as well. So we are not only adding the oil loss of the roof, but we're adding the nanoparticle that connect that oil to the roof, and we have the data of that and the graph that shows the difference between installing only soybean oil or bio-oil by itself and installing it nanoparticle, because the problem with only installing oil on the roof is that. What I like to say is that over time, for example, put oil on your hand and go wash it after. Right, it's going to wash away sometime. Right, it's going to take time. I know some company out there have better technology than other, but the big difference is that once we install that bio oil inside of the roof because after that it become hydrophobic we stop the loss of the oil going down, right, so that's one great point of it. But, as well, we are locking that oil and we are really connecting that oil to the roof.

Jonathan Duquette: 24:39

So since that we got this product, now we can go to like roofs that are literally 15, 17, 20. We have one guy that installed it, a 23 years old roof. He was like I was just testing, we are not warranting any roof over 20 years because what we do is that we sell from Hawaii to Montreal, canada, right, so we're selling everywhere and a warranty is the same for Hawaii to Montreal. So we had to figure it out at that point. But he was like, yeah, I just wanted to go and test it out and the roof was really old 23 years old and he installed it and our dealer came back to us a week later and was like the roof looked like brand new. It's crazy. That's how effective our GoNano Revive product is right now on all the roof.

Jonathan Duquette: 25:26

But after that, not every roof can be saved. Right, there is roof that can be saved If you have water infiltration. There is no granules left on your roof and it's like, don't do it right, replace a roof and we'll install a GoNano Shingle Saver on that next roof so that you will never have to replace it. But if there's still a couple of years, maybe we can give you maybe two, three years. Sometimes it's just enough for people that can save a little bit of money for that next roof.

Ty Cobb Backer: 25:52

So, but yeah, yeah, well, that was one of the thoughts that I had earlier when we were talking about the cost of it, like 90 cents a square foot up to ranging up to a dollar 40 cents a square foot. That's still less expensive than replacing your roof and especially being under the economic challenges with inflation, president, an election year and gas prices, interest rates, all these things that we're fighting right now as consumers right, I'm sitting here thinking to myself. That's why I asked you that question earlier, because you know we, we're in the business of, you, know the business of people, you know people business today and and whether it's our people or our local communities, like, how can we help those that need a new roof? Because obviously we go up, do, do a repair and stuff like that, and then sometimes there just isn't a bandaid big enough. Right, is what I what I call it? Right, you know there's just too many. You know granule loss, um, storm damage, what, whatever, whatever the case might be, right, you can go up there. It sounds like you can go up, do a repair, um, apply this product, whether it's the revive, whether it's just the straight up, nano, uh technology, uh, particles that you're applying to this, um, it just sounds like it's a good piece of arsenal to add to your. You know your, your your arsenal. Good weapon to add to your arsenal.

Ty Cobb Backer: 27:15

Um, if anybody, let me. Let me just put this out there quick. If anybody has any questions, please do not hesitate to put them in the comments, cause I see there's probably about 20 or so people in here right now. If you're just getting on. You know this is, you know, this is my friend, jonathan, with a company called Go Nano, and Nano is nanotechnology, which is not necessarily like a roof rejuvenation, but like like a water repellent, oxidation deter, just. It's a magnificent product, so far from what we're hearing. So if anybody's got any questions about this, please, please, don't hesitate before we end, or even if you catch it on the, on the replay, don't hesitate to, and then we'll put your website and everything in there as well. Before we get off here. Were you gonna say something?

Jonathan Duquette: 28:05

yeah, you touched something really, really important. You were talking about repair, right, and that's something that we are pushing our network to do more. Uh, just because, like a lot of roof that can be repaired because you know you start and you touch that first shingle and it's going to break and you have to replace half of the roof as soon as you you start repairs, right. But what we found is again with our product, gonano Revive, go out there, do a treatment and come a week later and you'll be able to do a repair without any problem because you get back that flexibility right, so you can literally take that shingle and apply it. It won't break. So that's the other solution that now we have. Is that or a homeowner have is that they can call their local GoNano dealer, go out there, ask for a repair, right, so we're going to come, install the product, do a repair and your roof is going to be good.

Jonathan Duquette: 29:00

And a lot of people in the roofing industry that I found is that they're like, oh no, I don't do repairs because I don't want to go out there for $1,000. But the big difference now with GoNano is that, hey, you can go, you sell the treatment for the full roof. So now you're going to make maybe $3,000 out of that, plus the repair. So you just made $4,000. You might net about 50% of 40, 50% of profit out of that. Which you'll make more profit on that. You do two repairs like that a day. You'll make more money than replacing roof all day long.

Jonathan Duquette: 29:35

So and I think more and more people are aware of that in the roofing industry is that profit is more important than revenue. Right? Because if you do $30 million a year but you only have $500,000 at the end, it's not going well. Right, you're still making money. Right, but it's really stressful and one mistake can just break it out. Break it all. Then, with us is that it's smaller project, but you can do it them at scales which bring a lot more revenue and profit and which make a lot more stability long-term. And you're creating that referral as well, because do one repair, you're going to get 10 referral. Do a roof replacement, you might get one referral. Right. So that's the main difference is that, like you said, you're out there to help people, you're going to receive a lot more. If you're out there just to make money, you won't receive much. That's the main thing about life.

Ty Cobb Backer: 30:37

Yeah, no, no, and I get that. You said a good, a lot of good things there as well too. You know, and some of the problem with this industry right now is is is what you said. You know, they. They look at the $30 million, but they're not really looking at their net profit. They're more so looking at the gross and, like you said, you know doing a repair along with, you know, nanotechnology, or the rejuvenation, the revived product that you have. It requires less resources. Okay, you, you, you. Less less waste, less resources, less labor, less time, right, less time. All that means you know profitability, and I don't want to turn this into like. You know how profitable you know roofing companies are, how badly we're, we're gouging people, but that's that's the problem. Right, there is that we're not, we can't like it, but and we are a for profit business Like we're we're in business to be able to support our families and those families that work for us and stuff like that, and it just sounds like a smart business.

Ty Cobb Backer: 31:31

Move to to at least, even if you don't go all in on it, and this is all you're selling, right, if you're a roofing company, I don't know how many times that we come across the homeowner that will call us because we do have a service department. We do services every day. There was something that we've we've adapted early on, like 15, 16 years ago we started out, you know, doing service for whether it was new homes or existing homes or just any homeowner in general. It's a big part of our, our culture and our company is to go out there and let them know that you don't need a roof today, right, because we, we want to be a roofer. We don't want to sell you a roof, we just want to be your roofer, we want to be your family's roofer, we want to be your neighbor's roofer.

Ty Cobb Backer: 32:11

Um, and this sounds like a little extra something, because a lot of times we'll go out there. They can't afford a full blown roof, but they want us to try to repair more positive alter, not an alternation, but an alternative you know to like. Okay, but we can extend your roof while we're here for 3,500 bucks, we can extend the life of your roof for the next five years. Because a lot of people are like I just needed to stop leaking because I don't think I'm going to be here for the next eight years. Right, because on average, I person lives in a home for eight years.

Ty Cobb Backer: 32:47

So it's like okay, that's fine, we got this product, so the roof's not going to cost you 15,000 bucks. It's only going to cost you, for a repair plus a revive, $3,500. You're going to get much more by being honest, like, look, you don't need a roof today, maybe in the next five or 10 years, but we can extend the life of this for you You're going to get more return, right, more return to customers. You're going to get more referrals. You're going to get better reviews out of just being honest and transparent, like, look, you don't need a roof today, we can repair it and or and complement it with Revive. The other thing is too I think Agatha's got a great question in here about. I think I can barely read it. Let me pull my phone up here. Yeah, I think it can barely read it. Let me pull my phone up here. Yeah, I think it was about a dealership or franchise or something like that.

Jonathan Duquette: 33:32

And maybe oh if I can add quick, if I can add quick on just what you just said. And you go out there for a leak right, for a leak right. What I like to say as well is that GoNano is an entrance for roofers because we are literally putting the water down the roof, which is what you want for a roof right. And the number of time that, like when I started, right, I went out there to do a roof and the person was like, hey, I have a leak. I was like hey, you know I'm not a roofing company because I was not right here and I was like but if you're not doing anything, you'll still have a leak. And what she told me is like I called two roofing company to come and find the leak. They never found the leak.

Jonathan Duquette: 34:16

I came out there do an install after the winter. I called her. I was like is there any water that got inside of your house? She's like no same thing for a flat roof that I did in quebec city. It was like I I asked two roofing company to come. They never found the problem. I installed the product two years after no water infiltration. Now he sent an email to every of his customer, all people that own apartment complexes. Why? Because that's not the only thing is. We rejuvenate, but we protect you as a roofer because we're going to make that water go down the roof. So we are solving and reducing a lot of risk out there as well.

Ty Cobb Backer: 34:56

Now I love that. I love that a lot, I guess. Agatha good to see you. Thank you for tuning in today. She wants to know is GoNano selling as a dealership or franchise?

Jonathan Duquette: 35:07

Yeah, so thanks again for that question. So we're a little bit different. We still call it a dealership because it's the main opportunity out there. The only thing that we do a little bit different is that we want you to test out our product before getting inside and buying. I don't know territories for $50,000, $60,000, plus all of the costs.

Jonathan Duquette: 35:30

So the main goal here for us is really get started. So what we call is that you can start as a reseller or try as reseller, so you get a package. So we have three different package ranging from $15,000 to $30,000, but it's in product. So you literally just buy product from us and then you get started. After that, if after six months it gets really good between us, then we'll just grant you a dealership for free.

Jonathan Duquette: 35:57

But our goal is that don't go out there and buy for $50,000 without knowing if you like it. If you know if you're going to be good, start just with a package, start at pretty much no cost because you're selling your product, and after that, if you're good and you're buying a lot of product from us, then we'll put you as a dealer and then you're going to have a protected territories, a larger, and it's going to change a little bit, but yeah, that's a little bit, but yeah, that's a. That's a little bit the difference between us and the other people. We're not trying to make you buy in and something really big up front for territories. Just start get good with us byproduct and we'll give it to you for free okay.

Ty Cobb Backer: 36:38

So we're buying it directly from going in and we're not going to abc to pick it up. So there's no one two stepping in in between and marketing it up, marking it up. So we're not going to abc to pick it up. So there's no one two-stepping it in between and marketing it, marking it up. So we're actually ordering, going online, ordering it from you. It shows up in a week or two or three days. That's great. Vick. Vick has a great question here. This, this is a phenomenal question about pressure treated lumber. How long do you have to wait to apply the product to pressure treated lumber?

Jonathan Duquette: 37:02

so it's's going to be about 30 days. The main thing is that our product right. It's not like paint Paint, it's a little bit different. Or like oil stain it's a little bit different. Our product penetrate and remodify from the surface right. After that pressure treated roof wood. It's real different from one wood to the other wood and the type of pressure treated wood. After that we're going to help you whatever the wood that you're looking to treat. But normally it's about 30 days, just because our product penetrates right and it modify. So it's not like paint or acrylic or other type of things that really needs to penetrate. Nanoparticle is so small that we can penetrate pretty much everything. So, yeah, even brand new wood. We did it on brand new uh pressure treated wood and it worked really well and it's still working. It's at my mom's place. It's been three years and the water still beat up that's.

Ty Cobb Backer: 38:01

that's fantastic. Yeah, that's good, because I know, especially with pressure treated, you got to wait a long time to stain it or paint it. You got to wait for it to fully dry out and by that time, a lot of times it's almost too late. It's already twisted and warped and exactly what we didn't want it to do. That's why we purchased pressure treated lumber. But it seems like today that whatever they're using to preserve it has changed over the past decade or so, I guess due to health purposes. And speaking of which, health purposes?

Jonathan Duquette: 38:31

What I would like to say, what I will suggest then, instead of buying pressure treated wood, just buy normal lumber. Stain it right away and it's all going to go. You're going to be more protected than pressure treated right away. I will say that's the better solution, the best solution.

Ty Cobb Backer: 38:48

And that's a bold statement. You know to use regular pine board to build. You know something outside, exterior wise and to use your product. That's a bold statement. So kudos to you for believing in your product that much. But getting back to you, you know the pros and cons and and environmentally friendly, like how? How safe is it? Like, is it? Is it organic? Is it? Is it safe for the homeowner's pets, the the person that's applying it? Like is there extra precautions you have to put in place? Or is it, is it pretty much all organic?

Jonathan Duquette: 39:21

so basically, so we are using nanoparticle of silicon. It's nanosilica. Silica is everywhere, right, it's in the ground, it's been mined out, so nanoparticle. So in 2008 ish, there was like a lot of people like, oh, nanoparticle is dangerous, uh, whatever. But after that a lot of people did research and nanoparticle is already everywhere. It just we didn't knew about it because we didn't have the technology to know that every everything that's around us is a nanotechnology based, basically at at some, at some level. So our product there's nothing like, it's not cancer regenerative Nick we can sell in every state in Canada. So that's a first for that.

Jonathan Duquette: 40:06

After that, what I like to say is that once we do an installation right, sure, shingle saver, it's a little bit more high in petroleum substance just because we have to use organic solvent just to penetrate, because we're going on something organic, so we can't use water. Because we're going on something organic, so we can't use water. Because we're going on something organic. So we need the. The nanoparticle need to be suspended inside of something organic, because we're changing from organic to organic face anyway, I don't want to go into the science part of it, but there's a little smell to it. So we're just saying to people close your, your window. Um, what I like to say is that I'm like the best example. I. I got this product in my eyes, in my nose, in my mouth, pretty much everywhere on me, because I did all the tests right at the beginning. I was the one doing. I did 100 and 100 insulation. I tested a lot of different systems, some system that broke in my hand and started splooshing everywhere, saying that I, I had problem where some product leaked on the ground and it never killed a plant. It never killed a grass, right, it never did any of that, because the pH of the product is neutral.

Jonathan Duquette: 41:13

Nano silica is everywhere, for sure, when we are doing insulation, we're asking our guys to put a chemical mask because they're doing maybe five to six, seven installation a day. Right, even if you're painting, you're doing concrete. Please put a mask on. Stop the manly-ish type of things that, oh no, I'm just going to do it. I don't need a mask. No, put a mask on. It's important, it's still a chemical. So put a mask on. But for the homeowner, the pet around, there's no problem because even 15 minutes after the installation there's going to be no smell, no, anything. And we're not doing installation when it's windy, right, because we're just going to lose product. The cost the highest cost in our business is the product. So we won't do an installation if it's really windy and it's going everywhere.

Jonathan Duquette: 41:58

We want the product to land on that roof or on that concrete. So now there's literally no risk and we've done a lot of tests. We've been looking. For me, it was really really important, right, because I don't want to put something and be the long-term like, oh, I created this and that. So that's why, as well as a company, I think we're the only company with that much data. Because for me, it was so important that I'm selling something that I'm 100% confident about and that's why we're still doing data and research right now, five years later, and we probably saw us in front of people inside of shows doing L-impact tests as well. So we're out there and we're doing always more and more tests, just because we want to prove people and we stand behind every claim that we are doing so.

Ty Cobb Backer: 42:47

So, with all your testing and stuff like that and and how much of this has been applied, you know, obviously some of it's getting into the gutter, going down the downspout and going out into the yard like the day of it doesn't, no oh that's okay, that's a no, because what if it did?

Ty Cobb Backer: 43:05

is it killing the grass or or anything like? You have to be cautious and spray things down after you're done or while you're doing it. Does there have to be somebody on the ground spraying a hose on people's flowers, the neighbor's flowers, because of, you know, overspray?

Jonathan Duquette: 43:20

so. So if, if the water, if the product goes to the gutter, it's because you're applying way too much product and it's not good Because the big difference is that our product it's nanoparticle-based At one point. You don't need to oversaturate it. So what I like to say is that as soon as the and the big difference with our product is that the shingle want to drink it, right, like you apply our product, you literally see it penetrate right away. It's not like other product, because it's only oil, that it go down the roof, right, most more like other company are using soybean oil. Soybean oil don't like asphalt, right, so it just it's going to go down and it doesn't penetrate. The difference is that our product wants to go inside. It wants to penetrate inside of that shingle, so there might be some little in the gutter, but it will never go down to the ground.

Jonathan Duquette: 44:17

I've never seen that. And if you're doing that is that you're installing way too much product and you're just losing money because you don't need to apply that much product so that it works. But again, the only problem that we might have, right, the overspray is that if you're applying on a roof and it lands on concrete, if it lands on concrete. What's going to happen is that and it dries because it's really hot out there. When it's going to rain, people will just see the place where the product land. The water won't penetrate.

Jonathan Duquette: 44:48

But that's the worst that can happen. It happened to us back in the days. What you do is just you go out there and you treat the other section of concrete. You might even be able to charge the customer because he's going to be like oh, it works really well on concrete as well. Yeah, you want us to do it on all of your concrete? Yes, good, so we're going to do the rest of your concrete, but that's that's. I've never seen anything else. We never killed any plant. We never had any of those problems, never.

Ty Cobb Backer: 45:16

Okay, oh wow, I have a bunch of questions. All right, I'm sorry these are all over the place, because as you're speaking, I'm coming up with more questions and by the time you're done, because I'm still, I'm trying to stay in tune with what you're saying. I can only remember a few of them. But when you were talking about the concrete and the roof and the gutters and stuff like that, I was thinking about ice damming. Okay, what is the pros and cons of? Like, because up here we're in a Northern climate? It's like does it create more ice damming? Does it alleviate ice damming? Does it help the? Does it? Does it? Is there a danger created because the snow's going to slide off easier? Give us that synopsis.

Jonathan Duquette: 45:56

Sure, do you know what's the difference between hydrophobic and waterproof?

Ty Cobb Backer: 46:02

I don't think so.

Jonathan Duquette: 46:03

Okay so waterproof is what you have when you're talking about acrylic, silicon, epoxy, right, it's a surface, something. It's what you're going to put in your pool so that it retained the water. Right, so it retained. The difference is that hydrophobic, right, it's like. What I like to explain is take two magnets, put them on the same pole and try to stick them. What's going to happen? They want to repel each other, right, they don't like each other. That's hydrophobic.

Jonathan Duquette: 46:30

So we don't like water, right, so we don't stop water. We don't like water. That's that's. That looks like small, but it's a big deal, right, because if you stop water, then you stop breathing as well, the breathability as well. But if you just don't like water, you push the water out. So that's the main thing.

Jonathan Duquette: 46:50

When it comes to winter, I snap, right, I'm from Quebec, that's why I have a weird accent. I'm French-Canadian, right, but the main thing is that that's where I did all of the testing, right, that's where we started and what we've been able, and we have video on our Facebook page and YouTube video, and we have dealers in the Albany area that did like at the end of the winter, and the biggest problem is that when it frees at the bottom right. Then the water gets and push up. The big difference is that because it's hydrophobic, the ice doesn't like to stick that much to the shingle. Because the problem right now is that people think that a shingle is fully waterproof. It's not right.

Jonathan Duquette: 47:32

The water penetrate inside it, freeze, and it's how it breaks at one point because all the weight of that ice is just going to shear that shingle. The main difference now is that we don't like the water, so we don't let that water penetrate that shingle. The main difference now is that we don't like the water, so we don't let that water penetrate that shingle. So it's still going to connect just at the surface level. But when it melts, what is great is that the water will just pass between the shingle and the ice and go down to the gutter. It won't push up. That's how we save people and, like when you were asking, when we were talking about water infiltration, that's one of the way that we solve people. Water infiltration is true, solving the ice dam problem.

Ty Cobb Backer: 48:12

Yeah, okay, now it sounds good. It it no, I. I like that because I was sitting here and wondering to myself like, what would it make the when? Because ice is going to form, regardless it gets cold enough, ice is going to form, so does it create a more slippery surface? Because now that the ice isn't sticking to it, so would you recommend someone probably putting up snowbirds, whether it was a metal roof or an asphalt roof.

Jonathan Duquette: 48:39

So the only time that it's slippery it's when you do the installation. So the time that it takes to the particle to penetrate inside of the shingle, right, it's the only time that's slippery. Let's say, 15 minutes after that you did that coat. After these particle penetrate inside it, do the modification. So the main thing about any other product the surface will still be the same. You touch it, it's going to be the same thing. So it won't be more slippery in concrete, it won't be more slippery on asphalt shingle, it won't be any of that. So you, you, there is. It changed nothing, right? We changed the molecular structure off the shingle, not the surface. We don't modify the surface. What's happening at the surface is just the result of what's happening inside of the shingle.

Ty Cobb Backer: 49:29

Wow, okay, I love this podcast because you know it's called behind the tool belt, because normally we talk a lot about you know, personal and and the person behind the camera and and what's cool about this is also products. We bring people on. They talk about the products but also like the what's behind the product kind of thing, and I feel like we've covered a lot of you know the, the, the pros and and things like that. And you've mentioned some of the cons too it could be a little more expensive, and that it's not an organic but it's not necessarily a hazard to your health either. And when you were talking and one of the reasons why I was asking this question was because, you know, growing up in the construction industry, you know we've I painted, I stained, I've used paint thinners, I've used, you've used all different types of solvents that are very, very, very hazardous to your health period, if inhaled, killing brain cells, to making you feel dizzy, carbon monoxide, poisoning, all these things over the years that we've done. So it really doesn't sound like. It sounds like it's less dangerous than that alone, but like no one's talking about, like the dangers of paint thinner, the dangers of painting.

Ty Cobb Backer: 50:43

You know a closet interior wise and and you know proper ventilation and things like that. You know, and this is the thing too, we, most of our stuff is exterior wise, so you're outside, right, obviously, you got to use it with caution, right, you know. You just, you know, using a mask, well, because there there's a smell to it, right, you know, and with anything in the construction trade we should be thinking safety first, right, but it doesn't sound like it's killing the neighbor's pet. It doesn't sound like it's killing people's azalea bushes and things like that. So it sounds like it's fairly environmentally friendly. But I guess there's two million dollar questions to me, I think, and those of you out there listening, one I think his name was Houston Painter asked like what are the insurance companies saying about this product?

Jonathan Duquette: 51:30

So you know, one of the big thing about us is that, like, a lot of people are like why do you have that much research? Right, we have over half a million dollars in data and research. The reason is that we are the only company out there that's been approached by the Institute Bureau. We've been approached by insurance company and we've talked with them, right, and we're like here's what you need, like a test, you need that test, that test, that test, that test. We went out there as a startup, right, and it's like $40,000, $60,000, $120,000, $200,000. It gets a lot of money to get started, right, just to get started and being out there. And, what's funny, it's like six, seven months ago. We're like hey, we have all of this data. Are you ready that we start talking about doing a deal? And they're like yeah, you know what. What we're looking to do is just going out of the roofing industry. We just don't want to insure roof anymore. And we're like oh, wow, that's a hook. That's right. That's that's that. We've been investing all of this money creating all of this data, which is good because we still have it. But mainly, we created that for the insurance industry. They're not saying that they are not interested anymore. It's just they don't know where they are going. Right now Nobody knows where they're going, like a lot of insurance company are just looking to drop roof in general, like I went to uh in um, uh in Texas in um, well, uh, austin, texas, uh, to the Texas department of insurance to talk with the people out there right During an earring, just because I was like I want to know what's happening right now in the market and that's what we do at GoNano is that we're not just talking about, we're going out there. And I went out there and I spoke with them right away and I was like what's going on and what she told me? She was like we will never let any insurance company to stop insuring roof in Texas.

Jonathan Duquette: 53:38

But what we are seeing right now and what we allow them to do is that what's going to happen is that we're going to create two different policies. You're going to have one policy for your house and you're going to have one policy for your roof. The policy for your roof is going to be the deductible is going to be about two to 4% minimum, so it's going to be about 15, like, let's say, you have a $500,000 house. It's going to be about $15,000 as a deductible. But not only that. What they're creating right now is that they're decreasing the value of your roof on 10 years. So for the first five years after five years, let's say, you claim the worth of your roof only worth 50%, but you still have that $15,000 deductible. So it costs you literally more to use the insurance than to go and replacing it yourself. That's what's going on right now in the market.

Jonathan Duquette: 54:31

That's where we feel that we still are in conversation with insurance industry and insurance company. It's just like it's going to be something that's going to take just more time until everything gets more flexible. But again, yeah, we are. The insurance company likes us because we solve the problem of water infiltration, l resistance, wind right and we increase the lifespan of roof right. So that's why they love us, because we're the only company with all of the data that showed that we can save them money. But now they are looking on how to not spend money in the roofing industry. So that's what they're looking to do right now. So we're just in the middle. That's why now we switch our focus and we're a little bit more on the consumer side now and we're just trying to educate people and consumer that hey, that's your new insurance, gonano is your new insurance to protect you and so that you don't have to spend freaking $15,000 in a year or so.

Ty Cobb Backer: 55:31

Yeah, no, that's good. No-transcript. We've heard this before. Um, because it's at its life expectancy, so we're going to drop you until you get a new roof put on. So have you had a situation where you know an insurance company came out, was like, oh yeah, go, nano, that looks like the roofing contractor came out, did the repairs that were needed, plus also added the revive to it? Have you had any?

Jonathan Duquette: 56:21

Right now we are working more at the local type of system way. That's what we are teaching and helping our dealers with. It's like approach these insurance agents in your neighborhood explain to them what's the product, show them the data right and we had a lot of them that have been able to write it off right, so that insurance company are like, okay, I'm going to add more life, you don't have to replace your roof. It happened in Colorado, it happened in Florida, it happened in Texas, it happened in multiple places where we've been able to show with all of the data that the insurance company or the agent was comfortable at saying, OK, we're going to extend your policy, so we got that right.

Jonathan Duquette: 57:07

After that, it's really difficult to do it at a state level, for example, in Florida, in Florida. But right now they are changing a little bit where, hey, if we do an inspection and now we claim that a roof and that's what's cool with Revive, it's that the roof's going to look as good as a brand new roof and it's going to actually even perform better. And that's why we had a lot of problem with big institution I cannot say their name on that podcast right, when we wanted to do testing on aging shingle but they were like, no, we can't do that because the shingle manufacturer don't want us to do that, because they don't want us to prove that a shingle after five to 10 years it's not as effective. So we did it on. It's called Green Center Canada and we did a test with them. We tested like from brand new shingle to 15, 17 years old shingle and that's the data that we got is that we can take that 13, 14, 15 years old shingle and make it as good as a brand new shingle.

Ty Cobb Backer: 58:05

Yeah. So this is a great segue, because my last million dollar question for you was is what is shingle manufacturers saying about your product Like? Are they stating like it's going to void the warranty if you use this product, or are they saying, no, use the product because we want you to extend the life of the shingles, because it just makes us look better?

Jonathan Duquette: 58:25

Uh, they will never say that. Uh, yeah, one of the problem I know some people don't like when I say that is that like asphalt shingle manufacturer, if you go back in the seventies there was like 180 manufacturer of asphalt shingle right. Nowadays there's like four to six major one. And so how do you come from 180 to 46? It's because they bought the whole competition. Once you bought the whole competition and you own the monopoly, how can you make more money? It's not by making something better. They are all publicly traded company. The only way that they can make more money is to make money to the shareholder and not helping their customer, right, so they don't want, they want you to replace your roof every seven to eight year.

Jonathan Duquette: 59:09

I don't put all of them in the same basket. There's some company out there that are really looking on how how can they create a better shingle? But yeah, no, but most of them will. They don't want to extend the lifeline of your roof. What we say is that we're, we're having a more, a better warranty anyways. Homeowner don't really like 90% of homeowner don't have any warranty on their, on their, their roof anyway, because there's so many ways that they they found and it's why it's like a six paper, uh, six page, uh warranty. So now most of them don't want to. I, I mean, some of them talked with us. They were like that's a great product, but generally speaking they don't want shingle to last that long.

Ty Cobb Backer: 59:53

That's, that's the main thing well, of course, I mean, things are only built to last for so long, and that's that, unfortunately, that's a big part of our economy, right? Is things breaking right, whether it's from a mechanic or or car dealerships? Right, like things, cars and things are only built so long anymore. They're not built to last, but that's that's a huge part of our, our economy today, and that's, whether it's right, wrong or indifferent, unfortunately, I mean, that's that's what created our most of our economy anyhow, but but. But what you're saying is is nobody said, like don't put this on our shingle or else it'll void the warranty? Like, does anybody, does a homeowner or a contractor, do we have to be concerned that it may affect the warranty?

Ty Cobb Backer: 1:00:33

like somebody put a lifetime gaf roof on their house 15 years ago and we all know a shingle unless it's properly installed with proper ventilation, intake, exhaust, you know all those things proper insulation in your attic is going to affect the life expectancy of your shingle, right. So like if you get 15, 20, 25 years out of a 30-year architectural shingle, you're doing good. You probably had a good contractor or home builder that built your home to begin with. So has anyone said like no, don't use this product on our shingles or else it's going to void that warranty for the contractor and or manufacturer defect.

Jonathan Duquette: 1:01:10

So we work with a lot of different attorney and lawyer across Canada and the US. We work with a lot of different attorney and lawyer across Canada and the U? S and what they told us right, they went over all their warranties. Right, they will say claimly. They will say like, if you write to them, they will say, yeah, it's going to avoid your warranty because it says that we.

Jonathan Duquette: 1:01:29

But the thing is that now us as a company, like we could fight it. We don't want to, to be honest, because we're not looking to spend a million of dollars just to fight that type of claim and we'll just have the homeowner at the end right, and we'll just make it clean. That's our main goal as a business. But literally we have half a million dollars of data that shows that it only improved right and part of their warranty is like it doesn't. It says that it doesn't affect the shingle, but it doesn't really affect it improve actually the shingle. So it could be we could fight on that, because we actually have that shingle and they can't. There's literally no way on how they can say the opposite of that, because we have the data that back it up. So that's the main thing with us is that, and that's why we're creating all of this data, because if they will have to come to us.

Jonathan Duquette: 1:02:24

But again, our goal is that a and most homeowner knows it right when they approach us, it's not because they think that they're going to get ten thousand dollars from whatever uh shingle manufacturer, because they know they won't receive any money right. Or if they receive any money, it's going to be like $800, $1,000, $2,000. But it's not enough when a cost of a new roof is like $30,000. So you're better off installing that $3,000 product and getting that five, 10 years extra than trying to wish and hope that someone's going to come down and give you money, and I don't really believe in that. So, but that's.

Ty Cobb Backer: 1:03:03

No, and I didn't mean to drill you on that question, but I'm sure someone at some point in time is going to end up asking you that question and I think it's a fair question. But, as you were speaking on your defense on this, is you know if somebody had a roof installed 15 years ago and they're looking to to use your product today because it's it appears that the life expectancy of their roof has has shortened for some reason? That usually goes into how it was installed, the application to begin with, and the sad reality of it is especially with our, with our industry. The chances are of it is especially with our industry, the chances are of that same roofing contractor still being in business. Circling back to our earlier conversation, of being profitable. The chances of them still being in business is slim to none, because 80% of the roofing contractors in America go out of business in the first four years. You know what I mean, so I just wanted to bring that point up. So if you would have to like battle somebody or or or us contractors selling this product, you know.

Ty Cobb Backer: 1:04:01

Explaining to a homeowner, you know, because part of a repair on a roof is not just going up on the roof but it's also inspecting the attic space, looking for, you know, penetrations that shouldn't be there or a dryer vent that's just venting into your attic space. Poor intake, no exhaust. Gable vents are probably the worst thing that you could probably put on a house. You know those things educating the homeowner, actually getting in there and correcting the issue before you do the repairs, before you apply. You know your product, gonano, the shit I can't think of with, uh, relevant, not relevant, uh, agoraphobic. Your, your product. I had a I'm losing my train of thought here for a minute uh, not reinvent, but uh revive revive.

Ty Cobb Backer: 1:04:51

Before applying the revive on it, they they should be actually fixing the cause of why your shingles aren't lasting 15 years. To begin with and I just wanted to throw that out there, because that's the problem it's the preparation before we even install the roof or go out. When we do an inspection, you got to go out and actually inspect why is your roof 15 years old, or why do you have 75 or 150 years of layers of shingles on a 75 year old house? Then the chances are it's because of poor ventilation, poor insulation. You don't have any attic insulation, right. So educating the homeowner, educating the consumer, educating the contractor, first and foremost, because everybody just wants to go out and put another layer of shingles over top of another layer of shingles that's.

Jonathan Duquette: 1:05:36

That's a good thing. And, like I, I like, yes, the insulation is really important, but the product is not the same like and and I've seen it, I've tested it, I've seen it in the lab. Like you know, like a bundle shingle 30 years ago was waiting 120 pounds and that same bundle now weights 80 pounds, but or even 70 pounds. But what's funny is that that shingle is thicker than the one from 30 years ago. Why is that? Is that shingle nowadays are so pre-oxidized because it's full of air. Like you, literally you go on an FTR spectrum and you look at the molecular structure of a shingle. You see the spike of air inside of the shingle is crazy because it's so pre-oxidized.

Jonathan Duquette: 1:06:22

And what I'd like to explain is that you install a brand new shingle. It's like a 10-year-old shingle from the past that you just installed and that's why you're putting a brand new roof. All the granules are going down. It's like there's granules everywhere because you're not sticking, because it's so oxidized that it just go down and you can install a brand new paper, a brand new shingle that might be in in the yard for five years, freestalling, like all of these year, but after, plus all the the, the freestyle cycle.

Jonathan Duquette: 1:06:51

That's why, like I like to explain, and even on a brand new product, a shingle saver, what we found is that even a brand new shingle might need some oil, not as much as a Revive will do, for example, like a full soy product on the brand new shingle, and that's why right now we're modifying or a new shingle saver product. Is that? Basically, what we found is that once we're adding a little bit more oil, even on a brand new shingle, we're helping it. And but with all the nano particle, because we stopped that oxidation process, we reduced that and that's where it's really important.

Ty Cobb Backer: 1:07:33

But yeah, yeah, no, and that you're the product. From from what I'm gathering from you and the confidence that you have in the bold statements that you made which I don't blame you because you're confident in your product you stand beyond your product. Here you are on live Facebook um, you know where it's live, raw and uncut, and you said it, you, everyone heard you say it and unfortunately, or fortunately, here it is on the internet now for life. Um, but you know it from what I'm gathering in the research that I've done and I saw geo um even posted in there where matt mahala was was doing. You know the, the impact test on it with the hail gun and stuff like that and and obviously, the difference between a treated and untreated shingle, the, the fibers you know didn't pull apart or get become exposed because the granules stuck better to the shingle. So you know, with your research, whether you know, with matt mahala and and his, his talent and experience of of hail and insurance and stuff like that, from and to your experiences in in your testing that you guys are doing now it sounds like it's a great product.

Ty Cobb Backer: 1:08:36

Um, I know vick put how to get a testing that you guys are doing now. It sounds like it's a great product. I know Vic put how to get ahold of you guys there, the wwwgonanocom, so if anybody's interested, but other than that, is there any place else? Somebody? If they, if they wanted to use your product or see the reviews or or or get some testimonials from anybody, where would they go to find that stuff?

Jonathan Duquette: 1:08:57

So we have. We just launched a new page which is gonanodealerscom. Or you just can go to gonanodealerscom and click on the dealer's link and it's going to land you there. On that page you have dealer testimonial. We have like tons of testimonials as well from dealers, from roofing company, but as well as with homeowners, um, and yeah, you can just go there. We have calls. Five days, uh, five days, uh, yeah, monday to friday, we have different calls, group call. Just come in. Uh, we have from one to 20 people on these call and we're just having a chat, a blast, and we'll just exchange about the product, how it works. We're diving in a little bit more and after that, if you're interested, we are going to book a second call with you and talk a little bit more about the product, how it goes and what's the profit potential and all of it.

Jonathan Duquette: 1:09:49

Uh, but yeah, fantastic, just go on go nano or if any information info at gonanocom. Uh, it's another great way on how to reach us GoNanocom.

Ty Cobb Backer: 1:10:00

So check it out, guys. We're going to wrap this episode up. We're about an hour and 12 minutes into it. Thank you for your time, jonathan. Thank you for everyone for tuning in on your lunch break or wherever you are in the world today. Don't forget to like, love and share. And one more thing before I get off here Don't forget to like love and share. And one more thing before I get off here we do our.

Ty Cobb Backer: 1:10:19

I should have said this, announced this earlier, but our annual fourth annual food drive of the year is June 27th. Between now and then, we will be collecting food for any other organization that wants to participate and put a box out there and have your team gather food up. It's a great way and we'll take monetary donations as well and we have and we will have on our website, I'm sure our cash app. So if you want to pay by pay by check cash app, donate food, bring the food here, or the day of the 27th, you can stop in at the well and join us and help us unload all the food that day, june 27th, between the hours of two and four at 24 South Penn Street, york, pennsylvania. So I just wanted to give that a quick plug, because I want to get out in front of this because I feel like last year we waited to the last minute to get this out there.

Ty Cobb Backer: 1:11:10

So fourth annual food drive. Thank you guys for tuning in. Jonathan, thank you for your time, Thank you for your expertise and thank you for what you're doing for our industry. You guys have a great day.

Jonathan Duquette: 1:11:20

Thank you very much, ty, thank you for everyone that tune in and thank you very much for the opportunity of being on your podcast today. It was amazing, yep. Thank you, brother.